01. Debbie O'Brien, Informatica, visits theCUBE!. (00:21)
02. Update on Informatica and Informatica World. (00:52)
03. Where does Informatica fit in to todays new tech themes?. (01:19)
04. A brief of Sohaib Abbasi's keynote. (02:14)
05. Executing on dristibuted cloud trends. (03:38)
06. Managing performance with the influx of huge new sources of data. (05:12)
07. What are the top conversations going on at the show?. (06:29)
08. What is Informatica's growth plan?. (07:24)
09. What can attendee's of Informatica World 2015 expect for the week?. (08:26)
Track List created with http://www.vinjavideo.com.
--- ---
Maintaining neutrality in the Big Data space | #Infa15
by Elizabeth Kays | Aug 17, 2015
As the data management revolution continues to boom, Informatica Corp. is positioning itself to take advantage of Big Data and the digital transformation wave. At a sold-out Informatica World 2015, Debbie O’Brien, VP of global communications for Informatica Corp., joined theCUBE, SiliconANGLE Media’s production team, to talk about how the company is using data to build its future.
“Informatica’s always been about data,” she said, which gives them a strong foundation to build on. “We were born as an ETL company and then moved into the DI space. And now, we handle really all data. And there are so many trends that are changing within data, whether it’s Cloud, Big Data, analytics, security, and Informatica plays in all of those spaces.”
Informatica uses its neutrality to differentiate themselves from other Big Data players. “We don’t bet on one database or one application, so no matter where the technology space moves, we’re able to move with it and ensure that our customers are never locked out of their data,” O’Brien said.
But the company does much more than simply promote or enable Big Data repositories that sit idle, not contributing to business outcomes. “This is on everyone’s mind right now, and you hear a lot of companies talking about they’re doing ‘Big Data in the sandbox,’ but they haven’t moved to many productive instances of that,” she said. “So Informatica is really helping in the Big Data space.”
Enabling a hybrid environment
Informatica also has deep expertise in Cloud, analytics and security.
“In terms of the hybrid environment, everyone is not going to be all-Cloud,” O’Brien explained. “They are going to have a combination of on-premise and Cloud. Informatica plays in both spaces. Analytics is another one. It’s a huge challenge right now … We really want to be the data preparation and serving up all data. And then security … Informatica is taking a unique approach to security, and we’re securing it at its source and not at its endpoint. So really unique there, and customers are very attracted to that.”
But again, it all comes down to helping customers and improving business outcomes in a flexible, client-centric way that accomodates the complexities of the digital transformation.
“We know our customers have distributed environments,” she said. “One of the big themes is all around, how do you understand your customers really well? Are they tweeting about your products? Have they posted something on Facebook? So it’s not just what’s in a database or what’s in a transaction environment. You’ve got to really pull that together to have that holistic view of the customer to best serve them these days.”
@theCUBE
#INFA15
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Debbie O'Brien - Informatica World 2015 - theCUBE - #INFA15
01. Debbie O'Brien, Informatica, visits theCUBE!. (00:21)
02. Update on Informatica and Informatica World. (00:52)
03. Where does Informatica fit in to todays new tech themes?. (01:19)
04. A brief of Sohaib Abbasi's keynote. (02:14)
05. Executing on dristibuted cloud trends. (03:38)
06. Managing performance with the influx of huge new sources of data. (05:12)
07. What are the top conversations going on at the show?. (06:29)
08. What is Informatica's growth plan?. (07:24)
09. What can attendee's of Informatica World 2015 expect for the week?. (08:26)
Track List created with http://www.vinjavideo.com.
--- ---
Maintaining neutrality in the Big Data space | #Infa15
by Elizabeth Kays | Aug 17, 2015
As the data management revolution continues to boom, Informatica Corp. is positioning itself to take advantage of Big Data and the digital transformation wave. At a sold-out Informatica World 2015, Debbie O’Brien, VP of global communications for Informatica Corp., joined theCUBE, SiliconANGLE Media’s production team, to talk about how the company is using data to build its future.
“Informatica’s always been about data,” she said, which gives them a strong foundation to build on. “We were born as an ETL company and then moved into the DI space. And now, we handle really all data. And there are so many trends that are changing within data, whether it’s Cloud, Big Data, analytics, security, and Informatica plays in all of those spaces.”
Informatica uses its neutrality to differentiate themselves from other Big Data players. “We don’t bet on one database or one application, so no matter where the technology space moves, we’re able to move with it and ensure that our customers are never locked out of their data,” O’Brien said.
But the company does much more than simply promote or enable Big Data repositories that sit idle, not contributing to business outcomes. “This is on everyone’s mind right now, and you hear a lot of companies talking about they’re doing ‘Big Data in the sandbox,’ but they haven’t moved to many productive instances of that,” she said. “So Informatica is really helping in the Big Data space.”
Enabling a hybrid environment
Informatica also has deep expertise in Cloud, analytics and security.
“In terms of the hybrid environment, everyone is not going to be all-Cloud,” O’Brien explained. “They are going to have a combination of on-premise and Cloud. Informatica plays in both spaces. Analytics is another one. It’s a huge challenge right now … We really want to be the data preparation and serving up all data. And then security … Informatica is taking a unique approach to security, and we’re securing it at its source and not at its endpoint. So really unique there, and customers are very attracted to that.”
But again, it all comes down to helping customers and improving business outcomes in a flexible, client-centric way that accomodates the complexities of the digital transformation.
“We know our customers have distributed environments,” she said. “One of the big themes is all around, how do you understand your customers really well? Are they tweeting about your products? Have they posted something on Facebook? So it’s not just what’s in a database or what’s in a transaction environment. You’ve got to really pull that together to have that holistic view of the customer to best serve them these days.”
@theCUBE
#INFA15
