Deepak Gattala, Big Data Architect for Enterprise BI Strategy and Planning at Dell, sits down with John Furrier & Peter Burris at Informatica World 2017, in San Francisco, CA. #INFA17 #theCUBE https://siliconangle.com/2017/05/18/dell-emc-wins-1m-big-data-ready-challenge-evolves-big-data-strategy-infa17/ Dell EMC wins $1M big data challenge, evolves strategy Architecting data management across an organization with the goal of bringing business value to stakeholders can be difficult due to the legacy of siloed data and data lakes. Even a company like Dell Technologies Inc. needs to manage its data and architect a solution that will democratize that data, according to Deepak Gattala (pictured), big data architect, enterprise BI strategy and planning, at Dell EMC “Like anybody else, we also face the same problem of we’ve got a lot of data that we put it on our data reservoir or data lake … then over the time, we realize: What do we do with this data? What is the value? How can we extract it?” Gattala said. “That’s where the whole tools and technologies around this whole ecosystem come into the play, which provide that value to get the data value extracted.” John Furrier (@furrier) and Peter Burris (@plburris), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, sat down with Gattala during Informatica World in San Francisco, California, to discuss how Dell is evolving its big data strategy. (* Disclosure below.) Eye on the prize of data management Back in April, Dell won the grand prize in Informatica’s “$1 Million Big Data Ready Challenge” held to support enterprise organizations that are up against the obstacles of integrating, governing, cleansing and securing Big Data. Dell will receive the prize of free Informatica software and services for six months, as well as six weeks of professional services to help with the company’s Big Data Management proof of concept. Since Dell has been an Informatica client since 2007, Gattala felt that leveraging the skill sets around Informatica’s products will save time and resources as opposed to starting all over. “The overall end goal is business satisfaction [and] trying to get the value out of the data, yesterday. One of the major capabilities that we are looking at is to have the self-service capabilities for the business stakeholders so they can actually go and do themselves rather than, you know, waiting for the IT [information technology] being a bottleneck,” Gattala explained. Dell will use Informatica data integration hub and Informatica intelligence data lake to achieve self-service capabilities in the integration and single point. The Informatica prize will allow Dell to use the right tools to build the data management pilot and roll it out to the organization. Gattala speaks to the emerging job description of a data architect in this new era of data management, noting that data scientists are at the forefront of this data transformation. Intelligent data, which will be using machine learning and algorithms will require teams with the skillsets to pull resources together while contributing to the organizational-wide impact. “Start with [being] true to your business, your customers, focus on finding data, and then focus on bringing the appropriate level of integration. Not putting data all in one place, but [allow] your customers to be matched to the data that they need,” Gattala concluded. Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Informatica World 2017. (* Disclosure: TheCUBE is a paid media partner for Informatica World. Neither Informatica Corp. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)