Darren Roos, IFS | IFS World 2018
Darren Roos, IFS, sits with Jeff Frick and Rebecca Knight for IFS World 2018 in Atlanta, GA. https://siliconangle.com/2018/05/04/ifs-focus-on-business-pains-could-give-it-added-clout-in-competitive-erp-arena-ifswoco18/ IFS focus on business pains could give it added clout in competitive ERP arena Here’s a quick quiz. Name a top Swedish enterprise software company that was founded by a group of students in a tent and today delivers service management solutions to major customers, such as Pepsi Co., SAAB and Motorola Inc. The answer is IFS AB, and the firm has been quietly carving out its own position in the enterprise resource planning, asset and service management space for more than 30 years, delivering solutions to over 1 million users worldwide. Considering that it’s up against established firms such as Oracle Corp., SAP SE and Microsoft Corp. in the competitive enterprise software business, it’s a bit of a surprise that IFS is not more of a household name. That may be about to change. The company recently hired a new CEO — Darren Roos (pictured) — who took over on April 1 following the 12-year tenure of Alastair Sorbie. Roos was the president of SAP’s global enterprise resource planning cloud software business, with 5,000 people and responsibility for all product and marketing functions. Roos has been quick to articulate the approach he expects his new company to take. “The IFS philosophy is, don’t worry about the buzzword, don’t think about artificial intelligence or [“the internet of things”] or any of these things,” he said. “Focus on the business pain you’re trying to solve and then leverage technology to solve that problem.” Roos spoke with Jeff Frick (@JeffFrick) and Rebecca Knight (@knightrm), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the IFS World Conference in Atlanta, Georgia.