Bob Lord, IBM - World of Watson 2016 #ibmwow #theCUBE
01. Bob Lord, IBM, Visits #theCUBE!. (00:19) 02. Talk About Your Role And What Your Objective Is. (00:42) 03. What Your Thoughts On The Platform Like Vibe In Digital. (02:37) 04. Talk About Your Routes To Market. (04:30) 05. How Do Companies Become A Media Company. (05:45) 06. What Are Your Feelings On The Third Party Content. (07:58) 07. What Is The Strategy At IBM. (09:28) 08. What's Your Thoughts On This New Fabric That's Out There. (11:27) 09. Is It Part Of Your Group Getting The Transactional Interface For Relationships. (13:04) 10. What's The Start Up Strategy For Build Up On The Ecosystem. (14:58) 11. Does It Come Back To Making IBM Playful. (16:28) 12. Where Can People Learn More. (18:12) 13. What's It Like Behind The Curtain Of IBM. (18:45) Track List created with http://www.vinjavideo.com. --- --- Why IBM wants to be part of the builder society | #ibmwow by Heather Johnson | Oct 26, 2016 In commerce, in 2016, we have the sharing economy. In IT, we have what Bob Lord, chief digital officer at IBM’s Digital Business Group, calls the “builder society.” And of course IBM Corp. wants to be part of it. Lord discussed the builder society and the evolution of IBM with Dave Vellante (@dvellante) and John Furrier (@furrier), co-hosts of theCUBE*, from the SiliconANGLE Media team, during IBM World of Watson 2016 in Las Vegas, NV. Lord said the industry is seeing more builders rather than purely developers who “create new business units and solve problems.” He explained that the component of codes coming out is very user-friendly. “So the next generation of kids know HTML5. That’s their second language,” he said. “At IBM, we can advance how we present ourselves to this new builder society and imbed IBM solutions within that society.” The developer journey A builder society focus ties into a focus on the developer journey. “They want to have fun,” Lord said. “They want to interact; they want to play with code. We have to present our solutions in a way that’s playful.” This is a different way of thinking for IBM’s digital business group, which is tasked with opening up the digital storefront. “We want to take all the great work we’ve done with Watson and with IoT and bring those services to developers, to startups, and to entrepreneurs,” Lord said.