01. George Davis, Quest Digital Interactive, visits #theCUBE!. (00:18)
02. Background of QD Interactive. (01:03)
03. "Saving the Planet" TV Series/Computer Game. (03:28)
04. Taking AI to the Next Level. (07:13)
05. Adding Interactive to Streaming. (09:03)
06. QD Interactive: Writing and Building Next. (12:03)
Track List created with http://www.vinjavideo.com.
--- ---
Tap, tap, tap: Is interactive television around the corner? | #ibmwow
by Brittany Greaner | Oct 28, 2016
Television has long struggled to get viewers feeling like they’re interacting with the show. Perhaps the most successful example is “American Idol,” where each week the votes of the audience determines which performing contestants stay and which go. By June 30, 2017, that entire concept could be amplified beyond anything seen so far in television entertainment to date, according to one man.
“We invented a method to build software systems that allow AI to insert interactivity into the storylines of a TV drama series. Participatory TV. A viewer can become a player, like a game module. … It’s a marriage of cognitive, computing and television drama,” said George Davis, CEO and creative director of Quest Digital Interactive. Advertisements could even go as far as tapping a shoe an actress is wearing on screen and having the Amazon page for that shoe come up after the show.
Davis spoke to John Furrier (@furrier), host of theCUBE*, from the SiliconANGLE Media team, during the IBM World of Watson event in Las Vegas, NV.
The importance of emotional connection
The first show being produced by Quest Digital Interactive is called “Saving the Planet,” which combines a TV series and a computer game to fight climate change. Even though people are beginning to recognize the facts of a particular “cause,” a majority don’t seem to be pulled into action,” Davis explained. But stories are powerful and can draw people in through emotional connection. Knowledge is much more likely to stay with a person if they experience saving a person using CPR than if they simply read the steps, he said.
So, while all the technology is great, masterful writing still plays an important role. “To make it work, you have to have a hit TV series. You need the emotional involvement. … Then once you figure out how to solve a problem, you get tacit knowledge,” said Davis. To that end, the programmer and the script writer work closely together. As his start was in novels, Davis said he can’t wait to get back into the writing aspect of production.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
IBM World of Watson 2016 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For IBM World of Watson 2016 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for IBM World of Watson 2016 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
IBM World of Watson 2016 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to IBM World of Watson 2016 | Las Vegas
Please sign in with LinkedIn to continue to IBM World of Watson 2016 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
George Davis, Quest Digital Interactive - World of Watson 2016 - #ibmwow - #theCUBE
01. George Davis, Quest Digital Interactive, visits #theCUBE!. (00:18)
02. Background of QD Interactive. (01:03)
03. "Saving the Planet" TV Series/Computer Game. (03:28)
04. Taking AI to the Next Level. (07:13)
05. Adding Interactive to Streaming. (09:03)
06. QD Interactive: Writing and Building Next. (12:03)
Track List created with http://www.vinjavideo.com.
--- ---
Tap, tap, tap: Is interactive television around the corner? | #ibmwow
by Brittany Greaner | Oct 28, 2016
Television has long struggled to get viewers feeling like they’re interacting with the show. Perhaps the most successful example is “American Idol,” where each week the votes of the audience determines which performing contestants stay and which go. By June 30, 2017, that entire concept could be amplified beyond anything seen so far in television entertainment to date, according to one man.
“We invented a method to build software systems that allow AI to insert interactivity into the storylines of a TV drama series. Participatory TV. A viewer can become a player, like a game module. … It’s a marriage of cognitive, computing and television drama,” said George Davis, CEO and creative director of Quest Digital Interactive. Advertisements could even go as far as tapping a shoe an actress is wearing on screen and having the Amazon page for that shoe come up after the show.
Davis spoke to John Furrier (@furrier), host of theCUBE*, from the SiliconANGLE Media team, during the IBM World of Watson event in Las Vegas, NV.
The importance of emotional connection
The first show being produced by Quest Digital Interactive is called “Saving the Planet,” which combines a TV series and a computer game to fight climate change. Even though people are beginning to recognize the facts of a particular “cause,” a majority don’t seem to be pulled into action,” Davis explained. But stories are powerful and can draw people in through emotional connection. Knowledge is much more likely to stay with a person if they experience saving a person using CPR than if they simply read the steps, he said.
So, while all the technology is great, masterful writing still plays an important role. “To make it work, you have to have a hit TV series. You need the emotional involvement. … Then once you figure out how to solve a problem, you get tacit knowledge,” said Davis. To that end, the programmer and the script writer work closely together. As his start was in novels, Davis said he can’t wait to get back into the writing aspect of production.
