Break, IBM Pulse 2014 with John Furrier, Dave Vellante and Stu Miniman
@thecube
#ibmpulse
Engaging developers is a big part of IBM's strategy, which Wikibon senior analyst Stu Miniman believes has matured remarkably over a relatively short period of time. In a follow-up discussion with Furrier and Vellante, he observes that "the general vibe is people feel that IBM has a really coherent and good story on the cloud. If you were to ask most of us only 18 or 24 months ago the message was kind of fragmented -- typical IBM, they've got 20 different products in 20 different groups."
The acquisition of SoftLayer helped change that, giving Big Blue a base to build on. "SoftLayer is the glue that's going to put everything together, it's the foundation and all of the services will sit on top of it," according to Miniman.
IBM's tactics to take on AWS
.
Some in the industry do not consider the platform as to be true contender to Amazon, but IBM is quickly bridging the gap, making big strides towards pricing transparency and simplified resource consumption. At the same time, the company is also doubling down on the existing strengths of SoftLayer, providing customers with an even wider choice of server, storage and network configurations than before as opposed to one-size-fits-all virtual machines a la AWS. That's an important differentiator that sets the vendor's offering apart from the pack, and it's far from being the only one.
Vellante points at IBM's massive global infrastructure footprint as another major advantage, mentioning that the company is planning to open another 15 data centers by the end of the year. The move aims to make it easier for international customers to meet local compliance regulations, he explains, a compelling proposition bolstered by Big Blue's broad portfolio of consultancy and implementation services. The end goal is to make the hybrid cloud viable for the enterprise.
"For IBM it's all about visibility, automation and control. IBM is playing its hand with SoftLayer, and also playing its field with the hybrid piece ... the ability to go from private to public and back in a seamless fashion, that's something IBM is really emphasizing," Vellante details in a subsequent session on theCUBE. Security is also high on the company's agenda, he continues, especially in the context of mobile.
At the end of the day, IBM and other traditional vendors are essentially playing catch up with Amazon, which started the public cloud race and continues to set the pace to this very day. But the battle is far from won, and Furrier believes that "developers will be the telltale sign for who is going to really move the ball in the PaaS layer and ultimately win the enterprise cloud business."
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Day 1 Wrap-up and Cloud Analysis - IBM Pulse 2014 - theCUBE
Break, IBM Pulse 2014 with John Furrier, Dave Vellante and Stu Miniman
@thecube
#ibmpulse
Engaging developers is a big part of IBM's strategy, which Wikibon senior analyst Stu Miniman believes has matured remarkably over a relatively short period of time. In a follow-up discussion with Furrier and Vellante, he observes that "the general vibe is people feel that IBM has a really coherent and good story on the cloud. If you were to ask most of us only 18 or 24 months ago the message was kind of fragmented -- typical IBM, they've got 20 different products in 20 different groups."
The acquisition of SoftLayer helped change that, giving Big Blue a base to build on. "SoftLayer is the glue that's going to put everything together, it's the foundation and all of the services will sit on top of it," according to Miniman.
IBM's tactics to take on AWS
.
Some in the industry do not consider the platform as to be true contender to Amazon, but IBM is quickly bridging the gap, making big strides towards pricing transparency and simplified resource consumption. At the same time, the company is also doubling down on the existing strengths of SoftLayer, providing customers with an even wider choice of server, storage and network configurations than before as opposed to one-size-fits-all virtual machines a la AWS. That's an important differentiator that sets the vendor's offering apart from the pack, and it's far from being the only one.
Vellante points at IBM's massive global infrastructure footprint as another major advantage, mentioning that the company is planning to open another 15 data centers by the end of the year. The move aims to make it easier for international customers to meet local compliance regulations, he explains, a compelling proposition bolstered by Big Blue's broad portfolio of consultancy and implementation services. The end goal is to make the hybrid cloud viable for the enterprise.
"For IBM it's all about visibility, automation and control. IBM is playing its hand with SoftLayer, and also playing its field with the hybrid piece ... the ability to go from private to public and back in a seamless fashion, that's something IBM is really emphasizing," Vellante details in a subsequent session on theCUBE. Security is also high on the company's agenda, he continues, especially in the context of mobile.
At the end of the day, IBM and other traditional vendors are essentially playing catch up with Amazon, which started the public cloud race and continues to set the pace to this very day. But the battle is far from won, and Furrier believes that "developers will be the telltale sign for who is going to really move the ball in the PaaS layer and ultimately win the enterprise cloud business."
