Sandy Carter, IBM, at IBM Impact 2014 with John Furrier and Paul Gillin
@thecube
#IBMimpact
In an interesting segment on SiliconANGLE’s theCUBE, broadcasting live this week from IBM Impact event at Las Vegas’ The Venetian Resort and Casino, John Furrier and Paul Gillin welcomed Sandy Carter of IBM to discuss the benefits and pitfalls of social business strategies, the role analytics can play in decoding all of the social data collected and where social will come to rest in the corporate structure. Carter is the General Manager for IBM Ecosystems and is the Social Business Evangelist for the company.
Leading off the conversation, Carter claimed social has become an important component in many of today’s companies. The adoption of social strategy is a new business concept when compared to only just a few years ago. “I would say social has become embedded in the fabric of so many companies,” she stated. She cited a recent IBM study that shows many companies have migrated their social engagement to within their own four walls.
There are, according to Carter, three factors that can determine a company’s success or failure as they step into the social landscape. The first of these three is the company’s culture.
“Culture eats strategy for lunch,” she began. “If your culture allows for employees to communicate and get out there and speak their subject matter expertise as content, then typically a company is successful.”
Failure is almost assured if you have a management team that is overly protective of company information and is adamantly opposed to the sharing of ideas.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
IBM Impact 2014 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For IBM Impact 2014 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for IBM Impact 2014 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
IBM Impact 2014 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to IBM Impact 2014 | Las Vegas
Please sign in with LinkedIn to continue to IBM Impact 2014 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Sandy Carter - IBM Impact 2014 - TheCUBE
Sandy Carter, IBM, at IBM Impact 2014 with John Furrier and Paul Gillin
@thecube
#IBMimpact
In an interesting segment on SiliconANGLE’s theCUBE, broadcasting live this week from IBM Impact event at Las Vegas’ The Venetian Resort and Casino, John Furrier and Paul Gillin welcomed Sandy Carter of IBM to discuss the benefits and pitfalls of social business strategies, the role analytics can play in decoding all of the social data collected and where social will come to rest in the corporate structure. Carter is the General Manager for IBM Ecosystems and is the Social Business Evangelist for the company.
Leading off the conversation, Carter claimed social has become an important component in many of today’s companies. The adoption of social strategy is a new business concept when compared to only just a few years ago. “I would say social has become embedded in the fabric of so many companies,” she stated. She cited a recent IBM study that shows many companies have migrated their social engagement to within their own four walls.
There are, according to Carter, three factors that can determine a company’s success or failure as they step into the social landscape. The first of these three is the company’s culture.
“Culture eats strategy for lunch,” she began. “If your culture allows for employees to communicate and get out there and speak their subject matter expertise as content, then typically a company is successful.”
Failure is almost assured if you have a management team that is overly protective of company information and is adamantly opposed to the sharing of ideas.
