Ambuj Goyal, IBM, at IBM Edge 2013, with John Furrier and Dave Vellante
Six months after taking leadership of IBM Storage, Ambuj Goyal has declared war on his competitors. "The IT industry is at two major inflection points," he told SiliconAngle in an exclusive interview at IBM Edge 2013. "I have nothing to lose."
The inflection points are flash and software-defined storage (SDS) based on open systems, and IBM is going to make a major push in the storage marked based on them.
In his presentation at the opening General Session at Edge he said, "Just a few years back storage was an afterthought for IBM. After we sold everything else, we sold storage. No longer. It's starting to become a forethought. Data is driving systems architecture now. Processors are just the commodity...."
Different data sets have different values in different businesses, but the economics of all important data is based on the value of continuous operation, not the cost of storing that data. "That's what the data products and storage products need to deliver, a complete architecture for continuous operations," he said. "That's what our enterprise products do."
The message is clear that under Goyal's leadership IBM is pushing strongly to regain its place in the storage market. This is good news for users and not so good for the other vendors, who face an invigorated competitor with deep pockets, tremendous resolve. And what it is coming with is flash and open systems.
Flash is the Future
Goyal is betting everything that open systems and flash are the future not just for Tier 1 high-performance storage but for virtually all arrays. While IBM is not close to discontinuing its major disk production operation, Goyal certainly put all the emphasis on flash and never mentioned disk.
IBM already builds large amounts of flash into its System x & z mainframes and PureSystems servers, and unlike some of its traditional large vendor competitors, it uses this flash as primary storage, caching new transactional data directly in flash and then copying it to the array in background. This provides the fastest read/write capabilities available in persistent storage, in the class with flash startups like Fusion-io.
It already has introduced its first all-flash storage array, which it demonstrated at Edge, as well as hybrid flash/disk arrays. And this spring it announced a major initiative to build a series of new service centers worldwide at which its customers can learn the details of getting the most benefit from flash storage in their environments.
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Ambuj Goyal - IBM Edge 2013 - theCUBE
Ambuj Goyal, IBM, at IBM Edge 2013, with John Furrier and Dave Vellante
Six months after taking leadership of IBM Storage, Ambuj Goyal has declared war on his competitors. "The IT industry is at two major inflection points," he told SiliconAngle in an exclusive interview at IBM Edge 2013. "I have nothing to lose."
The inflection points are flash and software-defined storage (SDS) based on open systems, and IBM is going to make a major push in the storage marked based on them.
In his presentation at the opening General Session at Edge he said, "Just a few years back storage was an afterthought for IBM. After we sold everything else, we sold storage. No longer. It's starting to become a forethought. Data is driving systems architecture now. Processors are just the commodity...."
Different data sets have different values in different businesses, but the economics of all important data is based on the value of continuous operation, not the cost of storing that data. "That's what the data products and storage products need to deliver, a complete architecture for continuous operations," he said. "That's what our enterprise products do."
The message is clear that under Goyal's leadership IBM is pushing strongly to regain its place in the storage market. This is good news for users and not so good for the other vendors, who face an invigorated competitor with deep pockets, tremendous resolve. And what it is coming with is flash and open systems.
Flash is the Future
Goyal is betting everything that open systems and flash are the future not just for Tier 1 high-performance storage but for virtually all arrays. While IBM is not close to discontinuing its major disk production operation, Goyal certainly put all the emphasis on flash and never mentioned disk.
IBM already builds large amounts of flash into its System x & z mainframes and PureSystems servers, and unlike some of its traditional large vendor competitors, it uses this flash as primary storage, caching new transactional data directly in flash and then copying it to the array in background. This provides the fastest read/write capabilities available in persistent storage, in the class with flash startups like Fusion-io.
It already has introduced its first all-flash storage array, which it demonstrated at Edge, as well as hybrid flash/disk arrays. And this spring it announced a major initiative to build a series of new service centers worldwide at which its customers can learn the details of getting the most benefit from flash storage in their environments.
