01. Bill Philbin, HPE, Visits #theCUBE. (00:19) 02. Radical Changes in Storage in Upcoming Years. (00:44) 03. Customers Are Looking for Simplicity. (02:59) 04. Addressing the Challenges in Scaling Cloud. (05:16) 05. Online Migration and Federation. (08:24) 06. How Simplification Affects the Channel and Development. (09:53) 07. Changes in the Industry. (16:16) 08. Cloud, Composable Infrastructure and Convergence. (19:53) Track List created with http://www.vinjavideo.com. --- --- Insights into how the storage business will radically change | #HPEDiscover by Heather Johnson | Dec 1, 2015 “The storage business is going to radically change over the next couple years,” said Bill Philbin, VP of the Virtual Development Unit, Enterprise Storage for Hewlett Packard Enterprise Co. (HPE). The most significant change is the customer’s desire to move closer to the application. “Whether it’s the pure software defined, hyperconverged, or just being able to consume the infrastructure that they have, it’s all about customer choice,” Philbin said. “We’re moving from converged systems to a composable infrastructure, which is about customer choice.” The provisioning of storage Philbin told Dave Vellante and John Furrier, cohosts of theCUBE, from the SiliconANGLE Media team, during HPE Discover in London that customer choice will focus on simplicity. “One of the trends we’re seeing is a move from purpose-built to enabling the application administrator to own the provisioning of storage,” he said. As for other storage business changes, Philbin said that server and storage must work together better. “Server and storage can be doing more things together as flash goes into the server,” he said. “Our work as a server vendor will proceed. We don’t have to educate customers anymore.” @theCUBE #HPEDiscover