Doreen Voo, Marketing and Business Development Leader at HPE sits down with Lisa Martin for a CUBE Conversation as part of the HPE Discover 2020 Digital Event Experience. Visit thecube.net for our full catalog of interviews. #HPEDiscover #theCUBE #HPE @Hewlett Packard Enterprise  @SiliconANGLE theCUBE https://siliconangle.com/2020/06/23/financial-relief-combined-with-a-sustainable-strategy-helps-companies-hit-by-coronavirus-hpediscover/ Financial relief combined with a sustainable strategy helps companies hit by coronavirus The loss of revenue is one of the main impacts of global COVID-19 pandemic on business. As soon as lockdowns were adopted across U.S. cities and economic activity started to shrink, the financial unit of Hewlett Packard Enterprise Co. prepared $2 billion in financing and new programs to help customers adjust strategies while preserving cash. “There is list of initiatives that we have, including some flexible financing scheme, that will allow [customers] to take advantage of the programs that we have while keeping the lights on, as well as making sure that they still have the cash to invest and actually adopt and go ahead with their digital-transformation strategy,” said Doreen Voo (pictured), marketing and business development leader at HPE. Voo spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the HPE Discover Virtual Experience event. They discussed HPE Financial Services’ initiatives for businesses rocked by coronavirus, as well as how this program is aligned with a strategy committed to sustainability. (* Disclosure below.) Initiatives involve recycling ideas One of HPE Financial Services’ new initiatives helps customers bring in some pre-certified and pre-owned equipment to quickly upgrade their systems and enable remote work and online operations, according to Voo. Along with this, HPE created the Payment Relief Program, under which customers acquire the technology they need today and pay only 1% of the total contract value each month through 2020 and postpone most of the costs going forward. “We think these are the ones that customers really need … because these are where they see some of their constraints in terms of managing both keeping their operations as well as the cash intact,” Voo pointed out. HPE Financial Services also helps customers simplify their IT infrastructures and reduce the amount of technologies and devices needed to be more efficient as their business strategies change completely. “It’s not so much about having everything in-house and owning it,” Voo explained. “It’s also about [whether] this is providing you the level of service that you need, as well as [determining if] that is what is required in terms of the best way to manage your financial agility in order to meet those requirements?” This approach also enables a more sustainable technology strategy to avoid electronic waste, which is a growing problem, with about 50 tons of e-waste being created every year, according to Voo. “We strongly believe in recycling, upcycling of our products … and that’s where our various solutions really can come to help to customers who are thinking about innovations, who are thinking about getting their business transformed,” Voo concluded. Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the HPE Discover Virtual Experience event. (* Disclosure: TheCUBE is a paid media partner for the HPE Discover Virtual Experience. Neither Hewlett Packard Enterprise Co., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)