The Cube - HP New Support Reality - Wrap-Up, Part 2 with John Furrier, Dave Vellante, and Scott Weller, HP. Continuing the discussion on Services, Silicon ANGLE's John Furrier and Wikibon.orgs Dave Vellante sat down with Scott Weller of HP in the Cube. The three discuss Services, risk, complexity and their impact on the blossoming industry. Weller discussed the unveiling of a new set of Service technologies being developed by HP. After years of developement HP is thrilled to bring new technologies to market after much research, development, and testing. HP hears and understands customer concerns regarding lock-ins and remains committed to choice and making the services simpler for customers. This however is not an out with the old, in with the new approach. "We understand completely that what customers want are agility, choice and return on investment," says Weller. Looking at HP's single platform support this commitment is self evident. ISV relationships, back to back service agreement and Datacenter Care are some examples of Scott Weller and his team's aim to promote personal, proactive, and simple solutions for Services. "The only way to get to simple is to get that single point of contact, and that's what we aim to do without creating any sort of lock-in in the environment." Following up, John Furrier began to speak on some of the important themes to be addressed. Collaboration through social media, cloud and virtualization are just a few of the hot button issues being mentioned for future development. We're seeing social media playing a bigger role through services beyond just outreach and marketing, but for real transactional knowledge and customer service needs. As John Furrier puts it, social media data is just the tip of the iceberg. Dave Vellante then asked Scott Weller for a quick glance at the future roadmap for HP in the Service department. With a focus on lowering complexity and risk Weller states they intend to have customers rely on HP more to navigate their issues while still providing choice. "" They've laid the foundation to keep Services moving in this direction. But as they proceed new challenges will naturally arise. As cloud technology boom the big test will be managing a whole environment. Another challenge will be managing the complexity that goes along with further advancing technologies. No longer is it a break-fix business model, now troubleshooting solutions are a part of the software design. In response to the advancements in virtualization we're seeing a whole new mold in the support business. The implications of this new complex method of virtualization are far reaching and heavily impacts how HP would deploy their resources. Co-host Dave Vellante surmises that this complexity is more concentrated away from the end user and certainly less risky to them. Weller, however sees things a bit differently. "You don't get choice for free." he states. The diversity provided by choice creates additional risk ."You get risk from all of the choice you have and you need somebody to take that away from the equation." Weller elaborated. HP will gladly fill this role which allows it's customers to focus on the innovation and other important aspects of their businesses.