Bill Hilf, HP Helion, with Dave Vellante and Jeff Frick at HP Discover Las Vegas 2014 @thecube #theCUBE #HPDiscover #HPE #SiliconANGLE #hpdiscover Hewlett-Packard had approached the task of creating a cohesive brand for its cloud portfolio with the typical methodicalness of a corporate giant. Management had the sales organizations put together a list of some 6,000 candidate phrases and present them to the broader workforce, who narrowed down the choice to a small handful from Helion was ultimately chosen. That was the easy part. The hard part was coming up with a way to differentiate against the slew of other big-name vendors pushing their own cloud propositions, a task that Bill Hilf, the senior vice president of products and services for HP’s Helion business, told SiliconANGLE his company had succeeded in doing with equal handiness. He appeared on theCUBE at the recently concluded Discover conference to share what it is exactly that sets Helion apart from the pack with hosts Dave Vellante and Jeff Frick. Hilf, who was in charge of Microsoft Azure prior to signing up with HP last year, has a unique take on the market. He predicts that the distinction between “public” and “private” will dissipate from the cloud discussion as it becomes more and more ubiquitous, in the same way that the nuances of the “information highway” lost their significance to CIOs once the Internet became a mass phenomenon. The Helion roadmap is fully aligned with that stance. “From a marketing point of view we call it ‘the fabric of an enterprise’ because we believe that customers will build the cloud that they need and not necessarily the cloud that the vendor is trying to describe. So against that vision, what we built is a cloud portfolio that is very composable,” he explained. Instead of offering a pre-packaged solution, the company provides a set of distinct but complementary components – both products and services – clients can use to put together an environment that best meets their specific requirements.