Enhanced video at http://vinja.tv/hgtMK9lW
01. David Abercombie, Tapjoy, stopped by theCUBE at #HPBigData2015. (00:21)
02. Over 500 Active Monthly Users on Tapjoy. (01:09)
03. Is the Data Warehouse a Big Junk Drawer?. (03:12)
04. Data Quality vs. Data Flexibility - There are Uses for Both. (05:37)
05. System Intelligence are Coming - Are Banner Ads Over?. (07:58)
06. Is Having Data Available in Real Time Key?. (09:45)
07. What's the Biggest Trend Happening in Technology?. (11:34)
Track List created with http://www.vinjavideo.com.
--- ---
What gives a data analytics engineer comfort? The answer may surprise you | #HPBigData2015
by Marlene Den Bleyker | Aug 11, 2015
In a world filled with data-analytics solutions, how do you choose the right one to achieve your business goals? HP Vertica for SQL on Hadoop offers businesses the ability to conduct SQL queries on their Hadoop data.
Data analytics = Business intelligence
David Abercrombie, principal data analytics engineer at Tapjoy, Inc. – a marketing automation company delivering a monetization platform for mobile apps – speaks with John Furrier and Dave Vellante on theCUBE, SiliconANGLE’s Media production team, at the HP Big Data Conference 2015 about data analytics and the business intelligence the company provides.
“The mobile revolution is upon us, and everyone is using mobile apps,” Abercrombie says. “Tapjoy currently engages about 500 million users who get rewards for using different apps. ” He went on to explain that the main challenge for Tapjoy is to produce relevant content for all of its audiences. There are three key audiences segments for the solutions provider that includes the app publishers, the advertisers and the end users.
SQL is comforting
Data analytics allow Tapjoy to balance the needs of these segments and provide valuable information to help create compelling ads that resonate with the audience. The company is running its data analytics on HP Vertica for SQL on Hadoop.
“Consistency comes from accuracy,” states Abercrombie, who loves the elasticity of SQL. “SQL is able to deliver raw data with an ease of use for analysis. SQL provides real-time information, an ability to express business rules, it is flexible and transparent, offers ease of use and it gives me comfort.”
@theCUBE
#HPBigData2015
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David Abercrombie - HP Big Data 2015 - theCUBE
Enhanced video at http://vinja.tv/hgtMK9lW
01. David Abercombie, Tapjoy, stopped by theCUBE at #HPBigData2015. (00:21)
02. Over 500 Active Monthly Users on Tapjoy. (01:09)
03. Is the Data Warehouse a Big Junk Drawer?. (03:12)
04. Data Quality vs. Data Flexibility - There are Uses for Both. (05:37)
05. System Intelligence are Coming - Are Banner Ads Over?. (07:58)
06. Is Having Data Available in Real Time Key?. (09:45)
07. What's the Biggest Trend Happening in Technology?. (11:34)
Track List created with http://www.vinjavideo.com.
--- ---
What gives a data analytics engineer comfort? The answer may surprise you | #HPBigData2015
by Marlene Den Bleyker | Aug 11, 2015
In a world filled with data-analytics solutions, how do you choose the right one to achieve your business goals? HP Vertica for SQL on Hadoop offers businesses the ability to conduct SQL queries on their Hadoop data.
Data analytics = Business intelligence
David Abercrombie, principal data analytics engineer at Tapjoy, Inc. – a marketing automation company delivering a monetization platform for mobile apps – speaks with John Furrier and Dave Vellante on theCUBE, SiliconANGLE’s Media production team, at the HP Big Data Conference 2015 about data analytics and the business intelligence the company provides.
“The mobile revolution is upon us, and everyone is using mobile apps,” Abercrombie says. “Tapjoy currently engages about 500 million users who get rewards for using different apps. ” He went on to explain that the main challenge for Tapjoy is to produce relevant content for all of its audiences. There are three key audiences segments for the solutions provider that includes the app publishers, the advertisers and the end users.
SQL is comforting
Data analytics allow Tapjoy to balance the needs of these segments and provide valuable information to help create compelling ads that resonate with the audience. The company is running its data analytics on HP Vertica for SQL on Hadoop.
“Consistency comes from accuracy,” states Abercrombie, who loves the elasticity of SQL. “SQL is able to deliver raw data with an ease of use for analysis. SQL provides real-time information, an ability to express business rules, it is flexible and transparent, offers ease of use and it gives me comfort.”
@theCUBE
#HPBigData2015
