Tim O'Reilly, O'Reilly Media - Hadoop World 2010 - theCUBE
Visionary Tim O'Reilly joins SiliconAngle's John Furrier and Wikibon's Dave Vellante inside the Cube at Hadoop World John Furrier and Dave Vellante spoke with Tim O'Reilly of O'Reilly Media at Hadoop World 2010. The Inside the Cube segment focused on O'Reilly and his years of advocating for the Internet operating system, as well as his books regarding Hadoop and his interaction with the conferences. Tim O'Reilly has runs everything from book publishing to event conferences, and welcomes him to the Cube to discuss the Internet operating system—which O'Reilly envisioned years ago. O'Reilly has been a true advocate of open sourced programming. Furrier asks him how it feels now to see it emerging, and what's different now and how is it evolving? "It'd be false to say it's not really satisfying to see something play out the way you thought," and while people once thought he was a crackpot, now that Internet operating systems are emerging, it's now obviously the game—even if it takes a few more years to get there fully. He points out that it's different "I think I always knew that data was going to be important, and pretty early on when people would say 'What's web 2, what's web 3,' I would always say... I think it's when we start having data from sensors and how rapidly how data from sensors has entered the mainstream has been shocking." Pointing that the typical smartphones now are all sensor platforms, and that it's only going to accelerate. He believes that as devices develop, we will become a much more mobile society, where even something like going to the doctor will be dominated with technology, when just walking into the doctors office, the information from the patient's smartphone will transmit to the appropriate files, and information will all be handled through smart devices. Through this type of innovation, there is going to be less recordkeeping, because the devices will do most of the work, and the data collected and stored both about the patients, and the drugs and treatments on the market. Vellante points out a nuance that O'Reilly had made at a medical conference in 2009, that instead of a medication working on 75% percent of the population, it's actually 100% effective for 75% of patients. Through personal genomics some people have a gene that just doesn't metabolize certain drugs, and through this technology, drugs that don't work can be skipped for other drugs that would be more effective for that patient. What he sees for the data world, and for Hadoop in particular that's disruptive to the marketplace, for instance, with Oracle where there is a lot of money at stake and a lot at stake from both a dollar and share hold stake. O'Reilly says that Hadoop is disruptive, but that "everything I've thought about in many ways, over the last couple of decades has been inspired by what happened during the personal computer revolution. In the early days, hardware was king and IBM was more dominant than anyone in any area of computing and when they introduced the personal computer, they disrupted themselves." They didn't realize that this would, over time, destroy the entire world that IBM had built, and "that when something becomes a commodity, something adjacent becomes valuable," and IBM didn't get this, so they made a deal with a little start up called Microsoft, and by the time they realized this it was too late. He says fast-forward to Web 2.0, where Microsoft has all sorts of companies trying to compete, but with the open sourced software, he's equaling Oracle to Microsoft, a tech giant that is being hit at from all angles, with companies like Google are being incredibly strategic about—can you imagine a smartphone without Google Maps on it? Furrier asks O'Reilly how the developers react to this new type of environment, looking for signals in how to develop and if there is anything that he is seeing in the development ecosystem that he can share. He says there's white space everywhere with the biggest focus being on the mobile platforms, a face-off between the iPhone and Android, and the dark horse that is Windows 7. There's a new world of business models that are also going along with this new ecosystem which needs to be watched as it's an interesting development.