Laura Messerschmitt, GoDaddy | Girls in Tech Catalyst Conference 2018
Laura Messerschmitt, VP of Global Customer Experience, GoDaddy sits down with Jeff Frick at Girls in Tech Catalyst Conference 2018 in San Francisco, CA. #GITCatalyst #theCUBE #WomenInTech Diversity-enabled innovation Even outside the reach of Girls in Tech, the advantages to a diverse team have been proven time and again. Not only does inclusion have a positive impact on company culture and productivity, diverse businesses see economic benefits as well. Companies in the top quartile for gender diversity have been shown to be 15 percent more likely to earn above average financial returns. “If you have a more diverse and innovative workforce, you’re able to create products and services that are more diverse, more comprehensive. You have more opportunities to problem solve in a creative way … in addition to creating a company culture that’s more conducive to creating safety and comfortable work environments for all employees,” Gascoigne said. Firmly aligned with the Girls in Tech mission, GoDaddy has enjoyed significant benefits after prioritizing inclusion. “Previous to this change, a lot of the technical people were all men,” Messerschmitt said. “I started to see women being hired into these other functions, and it opened up a world of possibility. The company’s better off because of it, [and] our financial results have been great.”