BJ Jenkins, John Furrier and David Floyer at EMC World 2011
Waves of technology have rocked the once-stable backup and recovery market, completely changing customer needs, says B.J. Jenkins, president of EMC Backup and Recovery. Speaking on SiliconAngle.TV from EMCWorld 2011 on Monday, May 9, Jenkins said that virtualization and big data in particular are creating complexity in the market forcing customers to adopt new backup strategies. As customers virtualize increasing numbers of applications their backup windows disappear and established practices blow up, for instance, forcing them to go to snapshot backup strategies. But while those have advantages in terms of speed, file-level recovery becomes much more complex.
As a result, he says, customers are looking to vendors like EMC to simplify their lives. “Our customers say, ‘That’s great, you have five products to cover any data situation. But that’s horrible – you have five products. Can’t you make it simpler.’ ”
This desire for simplicity is driving the appliance market, which Jenkins predicts will grow to $3 billion by 2015. Symantec, for instance, which traditionally was a software company, has now started selling appliances. And EMC is well positioned in that market with Avamar and DataDomain, which both have been around for four years.
But EMC is further simplifying by building interconnections between those five products so that customers do not have to make absolute decisions on one versus another. That started with the integration of DataDomain and Avamar, protecting the investments of customers who already have invested in those appliances, while allowing them to take advantage of the features of both rather than having to choose between them. He promises that DataDomain will evolve to become the base storage and deduplication technology for all of EMC’s products.
Watch live video from SiliconANGLE.com on Justin.tv
Another goal of EMC development is to bring easier, faster file-level recovery to its snapshot technology inside Avamar. That will give customers something approaching a best-of-both-worlds system that lets them move to snap shots for backups to meet the demands of virtualization without losing some of the most valuable aspects of the more traditional backup and restore environment, again simplifying technologies.
So overall, while the incumbent backup and recovery providers have long lived in a static marketplace, today that has changed. “We see backup and recovery as a dynamic marketplace with a lot of opportunity,” he says. “No matter where you are today, from enterprise storage to virtualization, to cloud and big data, you have to protect the information. So backup and recovery is basic technology. For us it is a matter of keeping ahead of those trends.”
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
EMC World 2011 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For EMC World 2011 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for EMC World 2011 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
EMC World 2011 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to EMC World 2011 | Las Vegas
Please sign in with LinkedIn to continue to EMC World 2011 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
BJ Jenkins | EMC World 2011
BJ Jenkins, John Furrier and David Floyer at EMC World 2011
Waves of technology have rocked the once-stable backup and recovery market, completely changing customer needs, says B.J. Jenkins, president of EMC Backup and Recovery. Speaking on SiliconAngle.TV from EMCWorld 2011 on Monday, May 9, Jenkins said that virtualization and big data in particular are creating complexity in the market forcing customers to adopt new backup strategies. As customers virtualize increasing numbers of applications their backup windows disappear and established practices blow up, for instance, forcing them to go to snapshot backup strategies. But while those have advantages in terms of speed, file-level recovery becomes much more complex.
As a result, he says, customers are looking to vendors like EMC to simplify their lives. “Our customers say, ‘That’s great, you have five products to cover any data situation. But that’s horrible – you have five products. Can’t you make it simpler.’ ”
This desire for simplicity is driving the appliance market, which Jenkins predicts will grow to $3 billion by 2015. Symantec, for instance, which traditionally was a software company, has now started selling appliances. And EMC is well positioned in that market with Avamar and DataDomain, which both have been around for four years.
But EMC is further simplifying by building interconnections between those five products so that customers do not have to make absolute decisions on one versus another. That started with the integration of DataDomain and Avamar, protecting the investments of customers who already have invested in those appliances, while allowing them to take advantage of the features of both rather than having to choose between them. He promises that DataDomain will evolve to become the base storage and deduplication technology for all of EMC’s products.
Watch live video from SiliconANGLE.com on Justin.tv
Another goal of EMC development is to bring easier, faster file-level recovery to its snapshot technology inside Avamar. That will give customers something approaching a best-of-both-worlds system that lets them move to snap shots for backups to meet the demands of virtualization without losing some of the most valuable aspects of the more traditional backup and restore environment, again simplifying technologies.
So overall, while the incumbent backup and recovery providers have long lived in a static marketplace, today that has changed. “We see backup and recovery as a dynamic marketplace with a lot of opportunity,” he says. “No matter where you are today, from enterprise storage to virtualization, to cloud and big data, you have to protect the information. So backup and recovery is basic technology. For us it is a matter of keeping ahead of those trends.”
