Chuck Hollis (EMC VP Global Marketing CTO), John Furrier and Dave Vellante at EMC World 2011
Chuck Hollis, the VP CTO for Global Marketing at EMC, has become somewhat of a celebrity in his own right, launching a blog and engaging the community around cloud computing, innovation, and his company’s long term goals. A favorite at theCUBE, Hollis always seems to have time to drop by for a chat, discussing EMC’s vision with a humble take on the company’s position within cloud industry, especially when it comes to new and exciting products, and even buzz words. In the case of EMC World 2011, that buzz word is Big Data.
Sitting down with John Furrier and Dave Vellante at theCUBE this week, Hollis discusses the “sizzle and the steak,” as Furrier puts it, of EMC World, the sizzle being big data, and the steak being its deployment. The interview starts out with a simple question for Hollis: what is big data?
“There’s all these different ways to define it,” Hollis starts out. “But what I see is a change of mindset. From data being a bad thing, to ‘oh my God, there’s all this data we can assemble and make a lot of money, and actually create a lot of value.’ If you look at most traditional IT value, it’s about lowering costs, getting ride of our data…’those damn users. What do they want?’ Big data is different. It’s about value generation, whether it’s about curing cancer or gaining business insight.”
Flipping everyone’s mindset about IT is one of EMC’s goals, nicely aligned with its growing product line-up, integrated cloud services and open cloud paradigms. Empowerment and value-creation are focal points for EMC in this regard, shifting away from merely running the business as usual. “I think Pat [Gelsinger] said it best,” Hollis remarks. “Big data can change the world. It can improve healthcare, cities, and make the world better.”
But the cloud doesn’t always make people’s worlds better. Just recall the millions of gamers whose world was crushed when the PlayStation Network went down. The Amazon crash had a big impact on network and cloud computing industry-wide, and will undoubtedly drive new standards around cloud governance. Furrier brings up this example of Amazon, highlighting it as a situation that’s forced us to “get serious about the cloud.” For the many businesses still determining their next steps regarding cloud services, they wonder what bridge to cross, and which companies to trust?
“What I saw from the Amazon crash was the need for governance,” Hollis explains. “What I see with my customers moving to the public cloud is they’re doing it with governance…big data is how we create value from all this; how we are going to take all this technology and create new things.”
“So how do you foster innovation while delivering production-level value to scale,” Furrier asks. Hollis uses this as a prime opportunity to discuss Greenplum, an open cloud initiative that’s becoming a bigger part of what EMC is doing. “We’re very clear where it’s not for production level,” Hollis replies. “You can give them a place to explore and push innovation. I think the trick is, as people start exploring big data, is showing them different environments. We can do more, and do more without spending $500k on deployment.”
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Chuck Hollis | EMC World 2011
Chuck Hollis (EMC VP Global Marketing CTO), John Furrier and Dave Vellante at EMC World 2011
Chuck Hollis, the VP CTO for Global Marketing at EMC, has become somewhat of a celebrity in his own right, launching a blog and engaging the community around cloud computing, innovation, and his company’s long term goals. A favorite at theCUBE, Hollis always seems to have time to drop by for a chat, discussing EMC’s vision with a humble take on the company’s position within cloud industry, especially when it comes to new and exciting products, and even buzz words. In the case of EMC World 2011, that buzz word is Big Data.
Sitting down with John Furrier and Dave Vellante at theCUBE this week, Hollis discusses the “sizzle and the steak,” as Furrier puts it, of EMC World, the sizzle being big data, and the steak being its deployment. The interview starts out with a simple question for Hollis: what is big data?
“There’s all these different ways to define it,” Hollis starts out. “But what I see is a change of mindset. From data being a bad thing, to ‘oh my God, there’s all this data we can assemble and make a lot of money, and actually create a lot of value.’ If you look at most traditional IT value, it’s about lowering costs, getting ride of our data…’those damn users. What do they want?’ Big data is different. It’s about value generation, whether it’s about curing cancer or gaining business insight.”
Flipping everyone’s mindset about IT is one of EMC’s goals, nicely aligned with its growing product line-up, integrated cloud services and open cloud paradigms. Empowerment and value-creation are focal points for EMC in this regard, shifting away from merely running the business as usual. “I think Pat [Gelsinger] said it best,” Hollis remarks. “Big data can change the world. It can improve healthcare, cities, and make the world better.”
But the cloud doesn’t always make people’s worlds better. Just recall the millions of gamers whose world was crushed when the PlayStation Network went down. The Amazon crash had a big impact on network and cloud computing industry-wide, and will undoubtedly drive new standards around cloud governance. Furrier brings up this example of Amazon, highlighting it as a situation that’s forced us to “get serious about the cloud.” For the many businesses still determining their next steps regarding cloud services, they wonder what bridge to cross, and which companies to trust?
“What I saw from the Amazon crash was the need for governance,” Hollis explains. “What I see with my customers moving to the public cloud is they’re doing it with governance…big data is how we create value from all this; how we are going to take all this technology and create new things.”
“So how do you foster innovation while delivering production-level value to scale,” Furrier asks. Hollis uses this as a prime opportunity to discuss Greenplum, an open cloud initiative that’s becoming a bigger part of what EMC is doing. “We’re very clear where it’s not for production level,” Hollis replies. “You can give them a place to explore and push innovation. I think the trick is, as people start exploring big data, is showing them different environments. We can do more, and do more without spending $500k on deployment.”
