VSPEX Presentation - EMC VSPEX - theCUBE
That strategy has paid dividends for EMC with a series of acquisitions including Data Domain and Isolon as well as Greenplum. "We tend to buy these smallish companies and use our cash to accelerate their growth while letting them run as separate units." The next big step for EMC in positioning itself as a big data leader, he said, is to establish clear business use cases for big data. "To b a leader you need to show those use cases and the technology and how to apply the technology to the use cases." Real time will be an important step for big data technology. It does little good if the personalized message to the customer arrives five minutes after that customer has left the store. However, he said, "you always need friends. For instance Cisco is a friend, and VDI is the embodiment of that." VDI also benefited from being a separate organization, he said. These ventures can be crushed in a large company as different groups step in and try to help. VDI struggled at the start, but now it has taken off and proven to be a stroke of genius, with a near-$1 billion run rate in the last 18 months. As EMC moves into real-time big data, it can work with VMware, which has some nice technology such as Gemfire that can compliment Greenplum.