I'm a skeptic. And I'm in my most skeptical state when I hear corporate buzzwords tied to company strategy at the beginning of every calendar year. Phrases such as, "paradigm shift" and "thinking outside the box" give me the chills.
To EMC's credit, use of the worst corporate jargon offenses were at a minimum during its sales kickoff in Q1. But as a true skeptic, I have been waiting to see our strategy in action before converting to a true believer.
As we entered into the middle of March, I realized that EMC was serious about a word that I admittedly thought to be corporate jargon when I first heard it. That word is "Transformation." Let me be clear -- EMC is not joking around when it comes to Transformation, more specifically Global Services Transformation. Here are three reasons to believe:
The new Utah Customer Support Center: EMC officially opened a technical support center in Draper, Utah on March 14 that will eventually employ about 500 people with high-tech and customer service skills. In short, the investment in Utah is just one piece of how EMC is helping customers navigate Cloud Computing which has transformed the way IT is built, operated and consumed. I can't sum it up better than EMC's own President and COO Howard Elias in this video with Wikibon's Dave Vellante or Howard's recent blog post entitled, Why We Planted a Flag in Utah.
Launch of the Cloud Services portfolio: On March 21, EMC announced a comprehensive portfolio of EMC Cloud Services to accelerate customers' transformation of people, process, and technology, which will help achieve IT as a Service (ITaaS) and realize the benefits of increased IT efficiency and business agility. The new portfolio combines the strengths of EMC's service business lines (EMC Consulting, Technology Solutions and Services, Education Services, Managed Services, and Customer Support Services). EMC Cloud Services addresses customer needs through every stage of their journey—from strategy and business case development to design, deployment, education, optimization, and support.
The theme of EMC World 2012: The face of EMC World is kind of creepy but he means business:
"Transform IT + Business + Yourself" is the theme of this year's May 21-24 event. Attendees will learn how cloud can transform their IT, and how Big Data can transform the business. It's also an opportunity for attendees to transform themselves—from advanced technical training, to meet-ups with industry thought leaders.
With these proof points, among others I've seen in the first quarter, I am convinced that EMC is not just messaging a new corporate buzzword when it comes to "Transformation." It's a well thought out strategy and approach. Companies such as EMC cannot limit their interactions with customers to a series of transactional relationships. Shelly Palmer sums it up nicely in his recent blog post on Sys-Con Media.com entitled, "The Transformation Economy."
"A transformational experience: It's not what you say. It's not even what you do. It's how you leave them feeling when it's all over. When they walk out of the store, with your product in a bag -- how do they feel? When they see the email-receipt -- how do they feel?"
EMC is a B2B-oriented company but the statement above still applies. Continual transformation is a necessity for companies looking to achieve service excellence and provide a transformational experience for the customer.
"The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC nor does it constitute any official communication of EMC.
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Howard Elias on the Importance of Data Portability - EMC Megalaunch - theCUBE
I'm a skeptic. And I'm in my most skeptical state when I hear corporate buzzwords tied to company strategy at the beginning of every calendar year. Phrases such as, "paradigm shift" and "thinking outside the box" give me the chills.
To EMC's credit, use of the worst corporate jargon offenses were at a minimum during its sales kickoff in Q1. But as a true skeptic, I have been waiting to see our strategy in action before converting to a true believer.
As we entered into the middle of March, I realized that EMC was serious about a word that I admittedly thought to be corporate jargon when I first heard it. That word is "Transformation." Let me be clear -- EMC is not joking around when it comes to Transformation, more specifically Global Services Transformation. Here are three reasons to believe:
The new Utah Customer Support Center: EMC officially opened a technical support center in Draper, Utah on March 14 that will eventually employ about 500 people with high-tech and customer service skills. In short, the investment in Utah is just one piece of how EMC is helping customers navigate Cloud Computing which has transformed the way IT is built, operated and consumed. I can't sum it up better than EMC's own President and COO Howard Elias in this video with Wikibon's Dave Vellante or Howard's recent blog post entitled, Why We Planted a Flag in Utah.
Launch of the Cloud Services portfolio: On March 21, EMC announced a comprehensive portfolio of EMC Cloud Services to accelerate customers' transformation of people, process, and technology, which will help achieve IT as a Service (ITaaS) and realize the benefits of increased IT efficiency and business agility. The new portfolio combines the strengths of EMC's service business lines (EMC Consulting, Technology Solutions and Services, Education Services, Managed Services, and Customer Support Services). EMC Cloud Services addresses customer needs through every stage of their journey—from strategy and business case development to design, deployment, education, optimization, and support.
The theme of EMC World 2012: The face of EMC World is kind of creepy but he means business:
"Transform IT + Business + Yourself" is the theme of this year's May 21-24 event. Attendees will learn how cloud can transform their IT, and how Big Data can transform the business. It's also an opportunity for attendees to transform themselves—from advanced technical training, to meet-ups with industry thought leaders.
With these proof points, among others I've seen in the first quarter, I am convinced that EMC is not just messaging a new corporate buzzword when it comes to "Transformation." It's a well thought out strategy and approach. Companies such as EMC cannot limit their interactions with customers to a series of transactional relationships. Shelly Palmer sums it up nicely in his recent blog post on Sys-Con Media.com entitled, "The Transformation Economy."
"A transformational experience: It's not what you say. It's not even what you do. It's how you leave them feeling when it's all over. When they walk out of the store, with your product in a bag -- how do they feel? When they see the email-receipt -- how do they feel?"
EMC is a B2B-oriented company but the statement above still applies. Continual transformation is a necessity for companies looking to achieve service excellence and provide a transformational experience for the customer.
"The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC nor does it constitute any official communication of EMC.
