Sam Grocott, SVP, Dell EMC, sits down with Dave Vellante & Stu Miniman at Dell Technologies World 2019 in Las Vegas, NV.
#DellTechWorld #theCUBE
https://siliconangle.com/2019/05/07/qa-vp-demystifies-dells-new-cloud-centric-messaging-delltechworld/
Q&A: VP demystifies Dell’s new cloud-centric messaging
Running a large technology company means the amount of data and related products represented will grow to exponential means, spanning public and private clouds, from the data center to the edge of the network. Such has been the case for Dell Technologies Inc., a conglomerate of storage, server networking, and cloud management products. After pulling off the tech industry’s largest merger to near-immediate success, Dell’s family of EMC, VMware Inc., and other groups have a few lessons to share in harmonizing product portfolios.
“Over the last few years, ‘Better Together’ has been a focus of ours, especially as we’ve come together as one, large company,” said Sam Grocott (pictured) senior vice president of product marketing at Dell EMC. “I would say we lived in the same neighborhood, and now we live in the same house.”
Grocott spoke with Dave Vellante (@dvellante) and Stu Miniman (@Stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at Dell Technologies World in Las Vegas. The trio discussed Dell’s evolving messaging as their product portfolio consolidates around cloud solutions, as well as where this new focus will take them (see the full interview with transcript here). (* Disclosure below.)
[Editor’s note: The following answers have been condensed for clarity.]
Miniman: There’s a lot of simplification going on, and this year it feels like there’s a massive infusion of cloud. Dell Tech is still a massive portfolio, but take us through the ways you’re putting all this together.
Grocott: I get the honor of being the marketing front for the entire Dell EMC portfolio. So whether it’s storage, server networking, data protection, and now hyperconverged conversion and cloud, our newest member of the family so to speak, I get the opportunity to represent that. It creates a challenge as well, because it’s such a broad portfolio of technology. Any time we get the opportunity to come to a Dell Technologies World or VMworld or other big event, we want to … shine the brightest light on the products that are both new and innovative, as well as continue to grow at a high rate.
Miniman: A year ago, PowerMax was unveiled. Am I sensing a trend here that when you simplify the portfolio, Power is kind of the brand that lives up? Are you the father of Power?
Grocott: I am to some degree. It’s kind of the genesis of the idea that we built on the original PowerEdge brand that predated my arrival here. We look at the portfolio from a strategic lens, and we’re looking at the various solutions we have across all the storage, high-end, mid-range, unstructured [network-attached storage] to the server product lines.
Now we’ve powered up the data protection with PowerProtect, and we’ll continue to power up the original portfolio — PowerSwitch is now on. And we will continue to power up the rest of the portfolio. You’re definitely onto something; there is a trend here with multiple points on that trendline. You should be excited to know there’s a lot more to come there too.
Vellante: When people talk about large portfolios, they always talk about integration and large threads and architecture that bring them together. From a messaging standpoint, what are some of those threads that you’re weaving through the portfolio?
Grocott: One of the unique opportunities we have with such a broad portfolio is we want to make sure we have a very strong, hard-hitting product messaging. Of course, you’ve got the typical storage and data protection server messaging — the talk about key customer dynamics and trends that are going on at the individual product level.
...
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World 2019 event. (* Disclosure: Dell Technologies Inc. sponsored this segment of theCUBE. Neither Dell nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
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Sam Grocott, Dell EMC | Dell Technologies World 2019
Sam Grocott, SVP, Dell EMC, sits down with Dave Vellante & Stu Miniman at Dell Technologies World 2019 in Las Vegas, NV.
#DellTechWorld #theCUBE
https://siliconangle.com/2019/05/07/qa-vp-demystifies-dells-new-cloud-centric-messaging-delltechworld/
Q&A: VP demystifies Dell’s new cloud-centric messaging
Running a large technology company means the amount of data and related products represented will grow to exponential means, spanning public and private clouds, from the data center to the edge of the network. Such has been the case for Dell Technologies Inc., a conglomerate of storage, server networking, and cloud management products. After pulling off the tech industry’s largest merger to near-immediate success, Dell’s family of EMC, VMware Inc., and other groups have a few lessons to share in harmonizing product portfolios.
“Over the last few years, ‘Better Together’ has been a focus of ours, especially as we’ve come together as one, large company,” said Sam Grocott (pictured) senior vice president of product marketing at Dell EMC. “I would say we lived in the same neighborhood, and now we live in the same house.”
Grocott spoke with Dave Vellante (@dvellante) and Stu Miniman (@Stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at Dell Technologies World in Las Vegas. The trio discussed Dell’s evolving messaging as their product portfolio consolidates around cloud solutions, as well as where this new focus will take them (see the full interview with transcript here). (* Disclosure below.)
[Editor’s note: The following answers have been condensed for clarity.]
Miniman: There’s a lot of simplification going on, and this year it feels like there’s a massive infusion of cloud. Dell Tech is still a massive portfolio, but take us through the ways you’re putting all this together.
Grocott: I get the honor of being the marketing front for the entire Dell EMC portfolio. So whether it’s storage, server networking, data protection, and now hyperconverged conversion and cloud, our newest member of the family so to speak, I get the opportunity to represent that. It creates a challenge as well, because it’s such a broad portfolio of technology. Any time we get the opportunity to come to a Dell Technologies World or VMworld or other big event, we want to … shine the brightest light on the products that are both new and innovative, as well as continue to grow at a high rate.
Miniman: A year ago, PowerMax was unveiled. Am I sensing a trend here that when you simplify the portfolio, Power is kind of the brand that lives up? Are you the father of Power?
Grocott: I am to some degree. It’s kind of the genesis of the idea that we built on the original PowerEdge brand that predated my arrival here. We look at the portfolio from a strategic lens, and we’re looking at the various solutions we have across all the storage, high-end, mid-range, unstructured [network-attached storage] to the server product lines.
Now we’ve powered up the data protection with PowerProtect, and we’ll continue to power up the original portfolio — PowerSwitch is now on. And we will continue to power up the rest of the portfolio. You’re definitely onto something; there is a trend here with multiple points on that trendline. You should be excited to know there’s a lot more to come there too.
Vellante: When people talk about large portfolios, they always talk about integration and large threads and architecture that bring them together. From a messaging standpoint, what are some of those threads that you’re weaving through the portfolio?
Grocott: One of the unique opportunities we have with such a broad portfolio is we want to make sure we have a very strong, hard-hitting product messaging. Of course, you’ve got the typical storage and data protection server messaging — the talk about key customer dynamics and trends that are going on at the individual product level.
...
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World 2019 event. (* Disclosure: Dell Technologies Inc. sponsored this segment of theCUBE. Neither Dell nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
