01. Karen Quintos, Dell, visits #theCUBE!. (00:16)
02. Dell World 2015 (After the Big EMC Announcement). (00:52)
03. Game-Changing Technology and Dell's Future-Ready Message. (01:33)
04. How Dell's Brand Message Has Evolved and Is Evolving. (02:35)
05. Plans for the Next 1-2 Years with the Dell Brand. (04:56)
06. Women in Computing at Dell. (07:27)
07. Operationalizing an Open Culture and Advice for Women in IT. (09:01)
08. Dell World Bumper Sticker 2015. (10:40)
Track List created with http://www.vinjavideo.com.
--- ---
Dell relies on customer trust to build evolving brand image | #DellWorld
by Betsy Amy-Vogt | Oct 22, 2015
Karen Quintos, CMO of Dell, Inc., loves that her customers are always telling her they trust Dell. “I like when people say: ‘I simply trust Michael Dell; I trust you; I know you’re going to be around and do what you say you’re going to do,’” Quintos told theCUBE.
Speaking with John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, during Dell World 2015 in Austin, Texas, Quintos talked about Dell’s brand message, the integration of EMC into Dell from a marketing perspective, and how Dell is mentoring women in computing.
EMC brings strong enterprise branding
In her position as CMO, Quintos has been focused on evolving the brand image of Dell from a PC company to an end-to-end solutions provider, with the EMC acquisition adding its enterprise strength to the Dell brand.
The future is now!
Quintos sees the company offering a future view of technology, but in the here and now. “Our job is make sure customers are ready for the future, and the future is now!” she told Furrier.
Dell supports women in computing
“It is a historic time for women in the industry,” said Furrier, commenting on how many women hold important roles within Dell. He asked Quintos about Dell’s vision for the future of women in computing.
“We really try to nurture that network,” responded Quintos, describing how Dell reached out to CIOs during its executive summit and asked them to bring up-and-coming women in their organization to Dell World. During the event, Dell is providing opportunities for these women to network, and it is organizing “truth-telling” conversations with advice on how to navigate their careers and overcome the barriers that traditionally stand in a women’s career path.
@theCUBE
#DellWorld
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Karen Quintos, Dell | Dell World 2015
01. Karen Quintos, Dell, visits #theCUBE!. (00:16)
02. Dell World 2015 (After the Big EMC Announcement). (00:52)
03. Game-Changing Technology and Dell's Future-Ready Message. (01:33)
04. How Dell's Brand Message Has Evolved and Is Evolving. (02:35)
05. Plans for the Next 1-2 Years with the Dell Brand. (04:56)
06. Women in Computing at Dell. (07:27)
07. Operationalizing an Open Culture and Advice for Women in IT. (09:01)
08. Dell World Bumper Sticker 2015. (10:40)
Track List created with http://www.vinjavideo.com.
--- ---
Dell relies on customer trust to build evolving brand image | #DellWorld
by Betsy Amy-Vogt | Oct 22, 2015
Karen Quintos, CMO of Dell, Inc., loves that her customers are always telling her they trust Dell. “I like when people say: ‘I simply trust Michael Dell; I trust you; I know you’re going to be around and do what you say you’re going to do,’” Quintos told theCUBE.
Speaking with John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, during Dell World 2015 in Austin, Texas, Quintos talked about Dell’s brand message, the integration of EMC into Dell from a marketing perspective, and how Dell is mentoring women in computing.
EMC brings strong enterprise branding
In her position as CMO, Quintos has been focused on evolving the brand image of Dell from a PC company to an end-to-end solutions provider, with the EMC acquisition adding its enterprise strength to the Dell brand.
The future is now!
Quintos sees the company offering a future view of technology, but in the here and now. “Our job is make sure customers are ready for the future, and the future is now!” she told Furrier.
Dell supports women in computing
“It is a historic time for women in the industry,” said Furrier, commenting on how many women hold important roles within Dell. He asked Quintos about Dell’s vision for the future of women in computing.
“We really try to nurture that network,” responded Quintos, describing how Dell reached out to CIOs during its executive summit and asked them to bring up-and-coming women in their organization to Dell World. During the event, Dell is providing opportunities for these women to network, and it is organizing “truth-telling” conversations with advice on how to navigate their careers and overcome the barriers that traditionally stand in a women’s career path.
@theCUBE
#DellWorld
