Jim Franklin, Director, Solution Management, Dell EMC (@jim_franklin) joins CUBE hosts Keith Townsend (@CTOAdvisor) and John Walls (@JohnWalls21) at Dell Technologies World 2018 in Las Vegas, NV #DellTechWorld #theCUBE https://siliconangle.com/2018/05/22/dell-emc-sap-tag-team-on-digital-transformation-for-customers-delltechworld/ Dell EMC, SAP tag team on digital transformation for customers An oil rig company is analyzing the pressure data of a rig in the Gulf of Mexico to make sure it’s not going to burst. A train company is taking measures to know when to proactively send a mechanic out to visit the train because after the 5,000th train door open, there’s bound to be a failure. How can these companies be so sure? Because data insights have told them so. These use cases have led Dell EMC to work closely with enterprise software giant SAP SE to bridge the power of infrastructure and analytics together. “We’re actually going in with the Rainmaker ISV, we’re going in with SAP, we’re going in with Oracle, and now we combine what’s traditionally has been Dell with the infrastructure guys with SAP,” said Jim Franklin (pictured), director of SAP solution product management at Dell EMC. “… Design thinking, ‘internet of things,’ use case, data analytics has brought us right together, and we’re in a glide path together now. It’s a much different partnership now with those guys.” This is not a first-time partnership for Dell. Two years ago, the company teamed up with General Electric, Microsoft and SAP, along with 25 other companies to launch the IoT Solutions Partner Program. The goal was to develop use cases and blueprints to help customers accelerate their own IoT projects. Franklin spoke with John Walls (@JohnWalls21), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Keith Townsend (@CTOAdvisor), principal at The CTO Advisor, during the Dell Technologies World event in Las Vegas. They discussed Dell EMC’s approach to customer solutions. (* Disclosure below.) Fine-tuning performance Many of Dell’s customers and partners are looking at “hot trends” — where and how to outpace, consume and store data; how to move to the cloud; and who are the responsible parties in their new cost and profit models, Franklin explained. Nowadays the focal point is not about “moving into the trenches” to SAP — it’s more about a jump to agility and data-rich software. The trigger point to SAP HANA’s database management platform is pricey, according to Franklin. SAP and Dell EMC have worked together on SAP Cloud to create the Dell EMC Ready Bundle to help customers move into SAP HANA and smaller applications tailored to individual customer’s business needs. Franklin also described the digital transformation journey as a meal — we don’t eat our meals one hunk at a time; we eat little bites. That’s the analogy describing how customers are starting out with a taste of Dell’s cloud and analytics engines, whetting their beaks with industry-specific offerings for the healthcare, financial services, and retail markets. “They have the resiliency, the stability and the scale to support these applications,” Franklin stated. “What we see with our eyes is much more believable than when we hear with our ears. We can see it. We don’t do customer presentations anymore. We show them their own data,” he concluded. Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World 2018 event. (* Disclosure: Dell EMC sponsored this segment of theCUBE. Neither Dell EMC nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.