Mike Arterbury, VP, Technology Alliances at Dell EMC sits down with theCUBE at DellEMC World 2017 in Las Vegas, Nevada #DellEMCWorld #theCUBE https://siliconangle.com/2017/06/15/aligned-strategic-partnerships-benefit-cloud-product-dellemcworld/ How aligned, strategic partnerships benefit the cloud’s end products As is common in the tech world, Dell has always had technology alliances with other companies, creating a kind of synergy that benefits all partners in those alliances, as well as customers. But Dell’s merger with EMC has enabled the newly formed company to realign its own strategic partnerships even more tightly than before. What was known in the past as the “EMC alliance,” including companies VMware, Pivotal, Virtustream, SecureWorks and RSA, Dell’s acquisition of EMC has brought those companies under the Dell EMC umbrella and has allowed the organization to seek true diversity, streamlining the integration software and products available to customers on Dell hardware. “We manage our key relationships with both our strategically aligned businesses that was formerly known as the EMC federation, but are our technology companies that are owned by Dell Technologies,” said Mike Arterbury (pictured), vice president at Dell EMC, Dell Technologies Inc.’s infrastructure group. “My team is the integration point to bring their technology into the Dell EMC family, and we create solutions out of that.” This newly tightened and diversified strategic alliance has enabled Dell EMC to respond faster to customer needs, Arterbury stated. For instance, instead of simply certifying a naked server and shipping it to the customer, the desired hardware/software package is fully integrated and optimized in-house before shipment, allowing infrastructure and performance standard to be sized for the business outcome the customer desires, he added. Arterbury sat down with with John Walls (@JohnWalls21) and Paul Gillin (@pgillin), co-hosts of theCUBE, SiliconANGLE Media’s mobile live-streaming studio, during Dell EMC World in Las Vegas, Nevada. (* Disclosure below.) He talked with the analysts about the importance and value of aligning business units or companies into strategic partnerships that enable products to be built, fully integrated and tested before being shipped to the customer, as well as how those partnerships affect customer relations and satisfaction. It’s more than just selling infrastructure Dell’s acquisition of EMC brings various infrastructure platforms and operating systems to the Dell EMC umbrella; VxRail, VxRack, enterprise hybrid cloud and native hybrid cloud are only a small sampling of what is available from Dell EMC. But Dell’s overall goal is not to simply be an infrastructure vendor, an enterprise vendor or an operating system vendor; the company wants instead to deliver solutions for the workload its customers have. And that requires more than simply selling a product to a customer; it requires understanding what that customer actually needs and helping them meet that need, according to Arterbury. “What we want to do is deliver [infrastructure and OSes] in a way that meaningfully addresses the workload considerations that our customers have,” he said. “Our job is to make sure that those pieces of infrastructure run those workloads as efficiently, effectively [and] deploy as seamlessly as possible for those end-user outcomes.” Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Dell EMC World 2017. (* Disclosure: TheCUBE is a paid media partner for Dell EMC World. Neither Dell nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)