Bill Schmarzo, CTO at Dell EMC Services Big Data joined Lisa Martin & Peter Burris at DataWorks Summit 2017.
#DataWorks #theCUBE
https://siliconangle.com/2017/06/20/datas-value-end-game-says-dean-big-data-dws17/
Data’s value? It’s all about the end game, says Dean of Big Data
Most of us have heard about the “three V’s” of data: volume, variety and velocity. Yet there’s a fourth “V” that is getting plenty of attention these days, especially in the C-suite: value. This is leading one particular executive at Dell EMC to encourage others in the enterprise computing world to think about the value of data in different ways.
“Most of our customers don’t give a hoot about the three V’s of big data. They care about the four M’s of big data: Make Me More Money,” said Bill Schmarzo (pictured), chief technology officer of Dell EMC’s global services big data practice — also known as the Dean of Big Data.
Schmarzo visited theCUBE, SiliconANGLE’s mobile livestreaming studio, and answered questions from hosts Lisa Martin (@Luccazara) and Peter Burris (@plburris) during DataWorks Summit in San Jose, California. They discussed ways to truly evaluate data’s value and how Schmarzo is seeking to train the next generation of business executives in data science. (* Disclosure below.)
Viewing data as an unlimited supply of oil
Schmarzo compared data to a resource that can power the world’s industrial economy. “Imagine if you had a barrel of oil, a single barrel of oil that could be used across an infinite number of vehicles and never be depleted,” he said. “That’s what data is.”
The challenge is that many executives don’t first come up with a clear understanding of what they want to accomplish with the data they have, Schmarzo pointed out. “If I don’t know what I’m trying to do, then I don’t have a way to value the data,” he said. “The value of that data comes from putting it into use to make better decisions.”
Schmarzo has been teaching a business course at the University of San Francisco. He recently completed a project with his class where he was able to help an unnamed company double its identification rate for customer attrition.
“If we can get the business stakeholders to understand what’s possible with data and analytics and then you couple them with a data scientist who knows how to do it, we see exponential impact,” Schmarzo concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of DataWorks Summit. (* Disclosure: Hortonworks Inc. sponsored this DataWorks Summit segment on SiliconANGLE Media’s theCUBE. Neither Hortonworks nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
DataWorks Summit 2017 | San Jose. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For DataWorks Summit 2017 | San Jose
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for DataWorks Summit 2017 | San Jose.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
DataWorks Summit 2017 | San Jose. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to DataWorks Summit 2017 | San Jose
Please sign in with LinkedIn to continue to DataWorks Summit 2017 | San Jose. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Bill Schmarzo, Dell EMC | DataWorks Summit 2017
Bill Schmarzo, CTO at Dell EMC Services Big Data joined Lisa Martin & Peter Burris at DataWorks Summit 2017.
#DataWorks #theCUBE
https://siliconangle.com/2017/06/20/datas-value-end-game-says-dean-big-data-dws17/
Data’s value? It’s all about the end game, says Dean of Big Data
Most of us have heard about the “three V’s” of data: volume, variety and velocity. Yet there’s a fourth “V” that is getting plenty of attention these days, especially in the C-suite: value. This is leading one particular executive at Dell EMC to encourage others in the enterprise computing world to think about the value of data in different ways.
“Most of our customers don’t give a hoot about the three V’s of big data. They care about the four M’s of big data: Make Me More Money,” said Bill Schmarzo (pictured), chief technology officer of Dell EMC’s global services big data practice — also known as the Dean of Big Data.
Schmarzo visited theCUBE, SiliconANGLE’s mobile livestreaming studio, and answered questions from hosts Lisa Martin (@Luccazara) and Peter Burris (@plburris) during DataWorks Summit in San Jose, California. They discussed ways to truly evaluate data’s value and how Schmarzo is seeking to train the next generation of business executives in data science. (* Disclosure below.)
Viewing data as an unlimited supply of oil
Schmarzo compared data to a resource that can power the world’s industrial economy. “Imagine if you had a barrel of oil, a single barrel of oil that could be used across an infinite number of vehicles and never be depleted,” he said. “That’s what data is.”
The challenge is that many executives don’t first come up with a clear understanding of what they want to accomplish with the data they have, Schmarzo pointed out. “If I don’t know what I’m trying to do, then I don’t have a way to value the data,” he said. “The value of that data comes from putting it into use to make better decisions.”
Schmarzo has been teaching a business course at the University of San Francisco. He recently completed a project with his class where he was able to help an unnamed company double its identification rate for customer attrition.
“If we can get the business stakeholders to understand what’s possible with data and analytics and then you couple them with a data scientist who knows how to do it, we see exponential impact,” Schmarzo concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of DataWorks Summit. (* Disclosure: Hortonworks Inc. sponsored this DataWorks Summit segment on SiliconANGLE Media’s theCUBE. Neither Hortonworks nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
