Alex Sadovsky, Director of Data Science, Oracle live on theCUBE from the historic Wigwam resort in Litchfield Park AZ with theCUBE's Jeff Frick and George Gilbert.
With machine learning, data-rich Oracle spreads the love to smaller businesses
https://siliconangle.com/2017/05/31/machine-learning-data-rich-oracle-spreads-love-small-business-dataplatforms2017/
Could inroads to outside data and machine learning computing capabilities let modest-sized companies market to customers like an eBay Inc. or Amazon.com?
They can, according to Alex Sadovsky (pictured), director of data science at Oracle Data Cloud. ODC is combining data from Oracle Corp. and other sources with Apache Spark’s machine learning data analytics engine to help businesses both expand and hone their advertising, Sadovsky stated during the Data Platforms event in Litchfield Park, Arizona.
“They come in with a thousand of their [customers’ data]; we see how those thousand customers rank up against every single household in the United States,” he told Jeff Frick (@JeffFrick) and George Gilbert (@ggilbert41), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio. (* Disclosure below.)
ODC achieves this through a multi-pronged pooling strategy. First, OCD draws on the expertise of the five recently acquired startups it comprises, including the BlueKai data management platform and Moat digital ad measurement tool.
These technologies work on data that customers provide, as well as data from a host of other sources, including many from within Oracle. (Oracle has a ton of brick and mortar retail data, which is key, since people still make 80 to 90 percent of their purchases offline, according to Sadovsky.)
Data-to-ad conveyor belt
Based on customers’ input and requests (“I want to figure out who’s going to buy a minivan in California next month,” Sadovsky said as an example), ODC parses the data — not with human eyeballs, but with Spark’s machine learning capabilities.
“Spark considers machine learning kind of a first-class citizen, and since that’s essentially what our business is, we go 100 percent into Spark,” he said, adding that this is why they switched over from Apache Hive data software.
On customers’ behalf, ODC acts on insights and funnels them into digital ads on various websites and platforms, Sadovsky explained. “We actually are interfaced with companies like Facebook and Twitter directly,” he said.
Disclosure: TheCUBE is a paid media partner for Data Platforms 2017. Neither Qubole Inc. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)
#theCUBE #Qubole #Oracle #DataPlatforms #Jeff Frick #GeorgeGilbert #AlexSadovsky @Qubole @Oracle @SiliconANGLE theCUBE @theCUBE
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Data Platforms 2017 | Phoenix. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Data Platforms 2017 | Phoenix
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Data Platforms 2017 | Phoenix.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Data Platforms 2017 | Phoenix. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Data Platforms 2017 | Phoenix
Please sign in with LinkedIn to continue to Data Platforms 2017 | Phoenix. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Alex Sadovsky, Oracle | Data Platforms 2017
Alex Sadovsky, Director of Data Science, Oracle live on theCUBE from the historic Wigwam resort in Litchfield Park AZ with theCUBE's Jeff Frick and George Gilbert.
With machine learning, data-rich Oracle spreads the love to smaller businesses
https://siliconangle.com/2017/05/31/machine-learning-data-rich-oracle-spreads-love-small-business-dataplatforms2017/
Could inroads to outside data and machine learning computing capabilities let modest-sized companies market to customers like an eBay Inc. or Amazon.com?
They can, according to Alex Sadovsky (pictured), director of data science at Oracle Data Cloud. ODC is combining data from Oracle Corp. and other sources with Apache Spark’s machine learning data analytics engine to help businesses both expand and hone their advertising, Sadovsky stated during the Data Platforms event in Litchfield Park, Arizona.
“They come in with a thousand of their [customers’ data]; we see how those thousand customers rank up against every single household in the United States,” he told Jeff Frick (@JeffFrick) and George Gilbert (@ggilbert41), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio. (* Disclosure below.)
ODC achieves this through a multi-pronged pooling strategy. First, OCD draws on the expertise of the five recently acquired startups it comprises, including the BlueKai data management platform and Moat digital ad measurement tool.
These technologies work on data that customers provide, as well as data from a host of other sources, including many from within Oracle. (Oracle has a ton of brick and mortar retail data, which is key, since people still make 80 to 90 percent of their purchases offline, according to Sadovsky.)
Data-to-ad conveyor belt
Based on customers’ input and requests (“I want to figure out who’s going to buy a minivan in California next month,” Sadovsky said as an example), ODC parses the data — not with human eyeballs, but with Spark’s machine learning capabilities.
“Spark considers machine learning kind of a first-class citizen, and since that’s essentially what our business is, we go 100 percent into Spark,” he said, adding that this is why they switched over from Apache Hive data software.
On customers’ behalf, ODC acts on insights and funnels them into digital ads on various websites and platforms, Sadovsky explained. “We actually are interfaced with companies like Facebook and Twitter directly,” he said.
Disclosure: TheCUBE is a paid media partner for Data Platforms 2017. Neither Qubole Inc. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)
#theCUBE #Qubole #Oracle #DataPlatforms #Jeff Frick #GeorgeGilbert #AlexSadovsky @Qubole @Oracle @SiliconANGLE theCUBE @theCUBE
