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John Furrier

Co-Founder & Co-CEO

SiliconANGLE Media, Inc.

Dave Vellante

Co-Founder & Co-CEO

SiliconANGLE Media, Inc.

How AI and automation are transforming business security: The inside scoop from theCUBE analysts

Business security is undergoing a transformative shift as organizations face escalating threats such as ransomware and operational disruptions.Cyber resilience has emerged as a critical strategy, leveraging innovations in artificial intelligence, automation and real-time analytics to redefine how companies safeguard their operations. No longer a mere contingency plan, resilience is now a foundational element of business strategies, driving stability, protecting data and ensuring long-term growth in an increasingly interconnected and volatile digital landscape, according to Dave Vellante (pictured, left), co-founder and chief analyst at theCUBE Research

play_circle_outline Cyber Resilience Summit overview

play_circle_outline Impact of COVID and ransomware on cyber recovery

play_circle_outline Expansion of resilience concept with AI and automation

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Cyber Resiliency Overview

John Furrier

Co-Founder & Co-CEO SiliconANGLE Media, Inc.

HOST

Dave Vellante

Co-Founder & Co-CEO SiliconANGLE Media, Inc.

HOST

During an overview of the Cyber Resiliency Summit, theCUBE Research's John Furrier and David Vellante explore critical topics such as cyber recovery and data protection in response to challenges like the COVID-19 pandemic and rising ransomware threats. They also cover the CISOs, technology experts and consultants who are at the event to share practical innovations and strategies for bolstering business resilience and cybersecurity.

Find out more about theCUBE's coverage of the Cyber Resiliency Summit https://www.thecube.net/events/thecube/cyber-resili... Read more

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What are some of the key learnings and successes from the superclouds that have been held in the company's Palo Alto studio? add

What has led to the shift in thinking regarding the importance of backup, data protection, and cybersecurity strategies in businesses? add

What is the importance of the expanding aperture in the concept of backup and recovery in the industry, especially with the advancements in LLMs and AI, and how does this relate to the increasing resilience needed in all apps, not just storage? add

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Cyber Resiliency Overview

>> I am John Furrier with Dave Vellante. We are having a Cyber Resilience Summit held in Palo Alto, Christophe Bertrand, and theCUBE Research team. Dave, give us an overview of what's going on. I mean, obviously multiple vendors are coming in to some research, introduce these new summits. This is an inaugural summit that we're putting on as part of theCUBE team, CUBE Research, specifically leading a new forum, a new wired community, if you will, a new community around content and people and topics. Explain what the cyber resilience and what these summits are doing. We've got an AppDev Summit, Paul Nashawaty and our CUBE Research team will be kicking one off in the spring. You'll see a lot of these summits come from theCUBE Research team building on the success of what we're doing here with NYSE Wired, where we want to bring in much more velocity to conversations, bring people together, get the data, share that in real-time, high-frequency insights. Again, what we love coming out, again, it's unique in the sense of it's theCUBE, but there's research component.

Dave Vellante

>> Yeah, we're going to see-

>> Take a minute to explain what's going on with these summits.

Dave Vellante

>> And we're also going to see agents in action. So all of our research areas are going to-

>> What are these summits about?

Dave Vellante

>> So it really stems from the experience and the learnings from our supercloud. Superclouds, what did we learn? We learned that they were thematic. We learned that they were community-oriented. We learned that people wanted to gather, and we brought them into our Palo Alto studio and we created a format around that and they've been huge success. I think we've had seven superclouds reached millions of folks across the portfolio. So the idea behind the summits is they're very topically focused and they're driven, as you say, by research. So it's underpinned by real research, custom-based or survey-based research really focused on a topic, bringing together a community of thought leaders and then, but not just talking about thought leadership, putting it into action. So the Cyber Resiliency Summit is really looking at the transformation of, let's call it data backup, which used to be tape, offsite tape. It became sort of with data domain, this faster backup, but a backup was always a bolt on. But we learned in COVID that businesses weren't resilient. They had disaster recovery, like if there was an earthquake or a fire they could recover. But with a pandemic, we learned that, wow, this is something new.

>> And the rise of ransomware.

Dave Vellante

>> Exactly, that plus the rise of ransomware have caused completely new thinking. So whereas cyber recovery and backup and data protection used to be sort of an afterthought, it became an adjacency to cybersecurity. Now it's a fundamental component of business resiliency and cybersecurity strategies. So that's what Christophe Bertrand and the research team are really focused on, gathering CISOs, gathering technology experts, gathering consultants, bringing them all together in Palo Alto for a two-day event. Again, underpinned by a research survey that Christoph is running that is going to target, I think he's got 500 or 1,000 in across the globe, really trying to understand how organizations are implementing cyber recovery and how it relates to their data protection strategies, how they're protecting ransomware, how they're dealing with things like off-site air gaps and things of that nature, and how they're doing recovery, practical how-to innovations for customers.

>> Yeah, and companies like Veeam, for instance, who we had on theCUBE here, the NYSC and others. This has been a kind of a, I won't say narrow, but very specific segment scope in the industry. Now with LLMs and AI, that aperture with cybersecurity is increasing. Talk about that dynamic of the concept of backup and recovery was a traditional kind of storage industry. Now it's kind of horizontal. It's expanded to other capabilities because resilience is a concept that's well understood by CISOs across apps. All apps by the way, not just storage, but storage is getting the low-level infrastructure. Talk about that aperture and why this is important because yeah, that's an active market today with data and devices like storage, but it's not just recovery from ransomware and having resilience on disaster recovery. There's actually resilience involved in the automation center as agents come in. Talk about that dynamic.

Dave Vellante

>> And I just mentioned, I mean, two years ago we saw this, and with the help of Dell, one of our sponsors, we were able to cover this on a year-long program that we did that ended is in a summit in Palo Alto. And you're right, the new here is really automation and AI, how you can inject AI for a number of things. One is to lower cost and drive out a lot of those mundane tasks, whether it's reporting, getting better analytics, and also just doing more with automation because people are drowning in things like alerts. So that's where AI is coming in, but also doing predictive analytics, looking at anomalies, trying to identify areas where there are exposures, tracking ransomware before you actually, they can exfiltrate the data and encrypt your data and setting up practical operating principles so that you can air gap, so that you can recover from those air gaps. So you can minimize the amount of data that you lose, RPO and get very fast recovery times. And that's really closing that aperture, if you will, of exposure so that companies can just be more business resilient.

>> So what we're doing is we're having these summits that are on topic, cyber resilience, which starts with storage and expands all the way through with AI. You've got AppDev with Paul Nashawaty.

Dave Vellante

>> Agentic.

>> Agentic. So we're going to have these very topical that's research-led with grounded in research. That's what it is.

Dave Vellante

>> Networking.

>> Networking with Bob Laliberte. Each analyst will then play. So we'll have a market basket of companies coming in and leaders, right?

Dave Vellante

>> Correct. And customers that serve as use cases for best practice. And we've done that as you know, we've done that a lot with firms like Walmart and many others.

>> Okay, so that's the what. So I have to ask you, what's the why? Why are we doing this?

Dave Vellante

>> So the why is because we want to help practitioners better understand what is capable in terms of best practice, and we want to educate them and inspire them to take action so that they can drive value for their businesses. I mean, that is the why, is to serve that audience and as I say, expose them to those innovations and try to sift through what's real and what's really further out and so that they can figure out where they are in that maturity curve and then target the things that can drive value for their companies, fast ROI, lower their risk, and just develop better businesses.

>> Okay, so we got the what, we got the why, what's the outcome? What are the metrics? What can people expect who participate in this to see as results?

Dave Vellante

>> Well, I mean, as you know from the superclouds, each supercloud reaches hundreds of thousands of people. We have actually, a lot of our clients are asking us, "Can we get Legion components out of this," which we've added in. That's sort of a nice little bonus. But really it's about the community, John. It's about bringing the community together and advancing a topic, educating people and inspiring them to action.

>> Well, they get assets. What are some of the things that the marketers will get for participating?

Dave Vellante

>> So the value that somebody gets for participating, first of all, they participate in the actual live or Simulive program, either as a prerecord or a live interview out of our Palo Alto studio or remotely. So they get those assets, and of course we have our AI video, which takes those assets, long form assets, 20, 30 minute interviews, breaks them down automatically into short form. We have a whole social media team that puts them out, but more importantly, those assets are available to you because we're all open source, so you get that. As well there's research, there's targeted research that's unique. It's never been done before. It's novel that's driven by the community. So the community said, "These are the key issues that we want to better understand." Go out and do some surveys so that we can understand them. Both internet, web-based surveys, but also in-depth interviews with technologists and practitioners so that we can go deeper and understand that. And then our research team puts that together. They develop maturity models, they develop market models and then present that to individual customers. The other thing that sponsors get is they get that study customized in terms of what this means for you with recommendations around how they should proceed based on the research and the data and the findings of those studies.

>> So I'm a CMO, why should I get involved? What's the impact? What does it mean for me? What do I get out of as an increase in sales enablement? What is the bottom line? Why should I jump and get into this besides those reasons of getting the assets and being relevant and cool at the same time?

Dave Vellante

>> There's so much uncertainty in the market right now and so much hype. And so we're going to cut through that and help people understand where they can put their investments, what's real and what will give them the best return on their investment. And then yes, absolutely, they are going to take those assets, it's going to drive lead gen, it's going to drive demand gen. They're going to put those assets in their hands of their sales reps, and it's going to drive revenue.

>> So they get a lot more than just getting content.

Dave Vellante

>> Oh, yeah, absolutely.

>> Actionable assets to deploy.

Dave Vellante

>> It's content that is deployable. Their salespeople. The best salespeople in our community, use this stuff and we get consistent feedback from salespeople in our community. We love when you guys do these things because I can take these assets and put them in front of my customers. And again, it's all about educating and inspiring them to action.

>> I mean, to me I think the real-time nature of these events are very targeted around what's happening in the market for practitioners as you mentioned. You bring your experts in under this forum. It's on point. You get derivative assets from the videos and the research. You then can deploy those for real-time insights because as we found out, as we moved into the NYSE, there's a huge audience that we're reaching financial strategists. And because our content's free and highly available very fast at the market, people seeking information are finding our content. So to me, there is so much ROI on this. It's off the charts. So if you're looking at this, I would check out the summit. You get in, you do something once and you have multiple benefits, multi-fold capabilities, just people searching on LinkedIn. A lot of organic discovery going on right now in the market, from the community, from practitioners, from vendors, and having this forum where it's wired together, Dave, that to me is a big part of it. So the leverage of theCUBE Research team combined with the vendors, sponsors and participants, and the end-user customer examples. It's on point. The crosshairs are right on the sweet spot of the market and allows for very intentional execution of marketing to that audience. So I love this format. I think it's innovative, and I think the impact is as good as the Magic Quadrant does for when you put that slide up and say, "Hey, look, we're in the Magic Quadrant." Well, when you come on the video, you are the leader. You can hear it. And that's where the leaders, that's why our leader series that we're doing here in Palo Alto is growing so fast because winning with who you are is just as good as having a Magic Quadrant.

Dave Vellante

>> And there's a lot of opinions out there. There's a lot of insights. But those opinions and those insights that are being peddled out there without data, that's all they are. Their opinions and peddled insights.

>> Conjecture is conjecture.

Dave Vellante

>> Right, so what we're trying to do is put data behind those opinions and again, help people understand what's real, what's not real, inspire them to action and leading their companies to value.

>> Well, congratulations to theCUBE Research team. I got to say, very innovative approach. Great leverage of expertise, both on theCUBE Research analyst side, collaborating with customers and practitioners. Again, the magic formula is the proof is in the pudding. When you have that social proof and you have that first party analytics and the proof of people saying what they do, have it verified, have the research to back it up in the moment in real time in the organic streams, it's earned insights. I call it earned insights, but that's kind of what's happening. high-frequency data, hitting the market. Great new way. Again, we're in Wall Street. You remember how high-frequency trading changed the game on Wall Street. high-frequency insights changing the game on how you market and how you use your analyst's partner. So check it out. Check out our new summits that's research-led. First one up, Christophe Bertrand's doing it with theCUBE, and you'll see a lot more of that. You're going to see this a lot from us. So looking forward to working with you and anyone who's interested. Hit me and Dave up. Happy to do that. Any final word?

Dave Vellante

>> Yeah, super excited as well. I mean, this basically complements what we've done with our superclouds and super studios and now what we're doing here with NYSE. And I am as well, I'm super excited.

>> A lot of video coming out of these two super pops. These are points of presence. New York City and Palo Alto and Boston will be the beginning of theCUBE global Network, where we're going to go in and create that subnets where there's relationships and content. Working together builds a community. Again, trusted networks will be the future. I'm John Furrier, Dave Vellante, thanks for watching.