IBM storage director lays out the Storwize value proposition | #oow15 by Maria Deutscher | Oct 28, 2015 Often overlooked in the discussion about the challenges of meeting an enterprise’s rapidly evolving storage requirements are the administrators who manage that capacity. Experienced staff is in short supply and turnaround rates can be high, which is one of the main factors that IBM Corp.’s Eric Stouffer cited in explaining the appeal of its mid-market Storwize array series on theCUBE this week. Every model in the lineup from the smallest to the largest uses the same management software, which means that CIOs don’t have to make any changes to their administrative teams as they upgrade their deployments over time to address data growth. The benefit becomes even bigger for organizations that choose to implement the standalone version of the platform on their own hardware, a segment that Stouffer sees expanding slowly but surely as the software-defined model continues to gain steam. @theCUBE #CIscoUCS