Without quality storage, ‘oceans of data’ provides no value | #oow15 by Amber Johnson | Oct 28, 2015 Extracting business value from storage is all about how it analyzes Big Data. Eric Herzog, VP of product marketing at IBM, likened storage to a house’s foundation, explaining that unless storage is strong the data is without value. Herzog quantified the business value of storage with report run times, stating that IBM storage can complete a report in two hours that previously took 30 hours. Herzog spoke with Stu Miniman and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, during Oracle OpenWorld 2015. “The world is changing dramatically,” he said. “It’s not about hardware” but “the data and storage underneath.” Cloud technology is changing the way businesses store their data. Herzog said cloud data centers are more “agile” and “cost effective” than traditional data centers. “The Big Data revolution … is in the oceans of data” with the right storage, remarked Herzog. The VP discussed data laws abroad and the challenges those laws present for multinational companies. In Canada and in many countries in Europe, data cannot be stored outside of the country. This presents a challenge to the cloud. Data security On the topic of security for data, Herzog said, “Security needs to be a holistic solution.” To that end, Herzog hinted at an upcoming product announcement that will allow IBM to encrypt data from competitors’ applications, up to an AES-256. In addition, Herzog teased with a talk of expanding IBM’s open-source offerings to include “support with Hadoop connectors.” @theCUBE #CiscoUCS