Eric Herzog, CMO & VP of Global Storage Channels, IBM sits down with Dave and Stu at Cisco Live EU Barcelona 2020 in Barcelona, Spain.
#CLEU #IBM #theCUBE
https://siliconangle.com/2020/01/28/ibm-makes-money-even-customers-choose-clouds-cleur/
How IBM makes money even when customers choose other clouds
As more organizations move to a multicloud environment, data management providers continue to fight for market share. Does that mean a company is out of the game if a competitor gets the business? Not necessarily.
IBM Corp., one of the largest enterprise cloud providers, launched a multicloud manager in the second half of last year to capture revenue even when consumers are using a competitor’s cloud.
“While we want people to focus on the IBM cloud, we are being realistic that they are going to have multiple cloud vendors,” said Eric Herzog (pictured), chief marketing officer and vice president of worldwide storage channels for IBM’s Storage Division. “We want to make sure we support other clouds besides ours.”
In two separate interviews, Herzog spoke with Dave Vellante and Stu Miniman, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Cisco Live conference in Barcelona. They discussed how IBM is operating in the hybrid cloud landscape, its partnership with Cisco Systems Inc. in storage and security, and how this partnership can provide a holistic approach to cyber resilience for end users. (* Disclosure below.)
The reasons to go multicloud
The reasons for enterprises to become multicloud are many. Some prefer this for security reasons, as the data will not be stored in just one location, while others want to get a better price by negotiating with more than one supplier. There is also a belief that some workloads work better on one type of structure than on others. The fact is that few companies just use the public cloud today, according to Herzog.
“Some people think multicloud is basically private cloud talking to public cloud,” Herzog said. “And I see multicloud as not just that, but literally … ‘I’m going to use eight or nine cloud providers to keep everyone honest.’”
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Eric Herzog, IBM | Cisco Live EU Barcelona 2020
Eric Herzog, CMO & VP of Global Storage Channels, IBM sits down with Dave and Stu at Cisco Live EU Barcelona 2020 in Barcelona, Spain.
#CLEU #IBM #theCUBE
https://siliconangle.com/2020/01/28/ibm-makes-money-even-customers-choose-clouds-cleur/
How IBM makes money even when customers choose other clouds
As more organizations move to a multicloud environment, data management providers continue to fight for market share. Does that mean a company is out of the game if a competitor gets the business? Not necessarily.
IBM Corp., one of the largest enterprise cloud providers, launched a multicloud manager in the second half of last year to capture revenue even when consumers are using a competitor’s cloud.
“While we want people to focus on the IBM cloud, we are being realistic that they are going to have multiple cloud vendors,” said Eric Herzog (pictured), chief marketing officer and vice president of worldwide storage channels for IBM’s Storage Division. “We want to make sure we support other clouds besides ours.”
In two separate interviews, Herzog spoke with Dave Vellante and Stu Miniman, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Cisco Live conference in Barcelona. They discussed how IBM is operating in the hybrid cloud landscape, its partnership with Cisco Systems Inc. in storage and security, and how this partnership can provide a holistic approach to cyber resilience for end users. (* Disclosure below.)
The reasons to go multicloud
The reasons for enterprises to become multicloud are many. Some prefer this for security reasons, as the data will not be stored in just one location, while others want to get a better price by negotiating with more than one supplier. There is also a belief that some workloads work better on one type of structure than on others. The fact is that few companies just use the public cloud today, according to Herzog.
“Some people think multicloud is basically private cloud talking to public cloud,” Herzog said. “And I see multicloud as not just that, but literally … ‘I’m going to use eight or nine cloud providers to keep everyone honest.’”
