theCUBE host Stu Miniman (@stu) is joined by John Troyer, Chief Reckoner at TechReckoning for a CUBE Conversation. They discuss how the COVID-19 global pandemic is impacting IT communities, influencer groups, and events.
#CUBEConversation #theCUBE
https://siliconangle.com/2020/05/04/digital-events-demand-close-attention-to-production-quality-and-cultivating-relationships-cubeconversations/
Digital events demand close attention to production quality and relationship-building
For practitioners whose business it is to facilitate interaction between companies and communities, these are indeed interesting times.
Large in-person conferences, industry cocktail receptions with live music, and blogger lounges in hotel ballrooms where much of the tech world’s business gets done are so 2019. The new reality is live streaming or pre-recorded content, chat channels or email, social distancing and isolation.
“We’re learning that connection is so important,” said John Troyer (pictured), chief reckoner at TechReckoning. “I work with companies doing work with their practitioner communities, with customer advocacy, with influencers outside their ecosystem on relationship-based ways to get attention, ways to fill the funnel. They’ve really been both pulled apart and put center stage with our current pandemic.”
Troyer spoke with Stu Miniman, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed adjustments being made by companies in staging all-digital events and the importance of leveraging business relationships in advance.
Rethinking the playbook
The shift from large group, in-person gatherings to a completely online digital experience has required major adjustment by many of Troyer’s clients. The global pandemic has forced businesses and industry organizations to either cancel events entirely or move them rapidly onto digital platforms.
“Now we’re trying to take all of those events and squirt them through the tiny pinhole of a digital experience,” Troyer said. “The digital event has many different roles. We’re beginning to rethink how this marketing playbook works.”
Companies are learning the importance of production value in producing digital events, whether that involves more robust connections to avoid dropout or better camera and audio gear for presenting speakers. There is also a growing realization that leveraging an existing ecosystem of clients, partners and prospects is vitally important when staging a successful event, according to Troyer.
“If you have gone to the same conference for 10 years and you know a lot of the people and see a lot of familiar faces, the hallway track is great,” Troyer said. “But if you are a newcomer to an ecosystem, if you are a new prospect, even if I provided you with a virtual hallway track, it’s not going to work for you. Companies that have established these relationships, who have these onboarding experiences now are going to be the winners.”
Here’s the complete video interview, one of many CUBE Conversations from SiliconANGLE and theCUBE:
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
CUBE Conversations 2020 | Boston. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For CUBE Conversations 2020 | Boston
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for CUBE Conversations 2020 | Boston.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
CUBE Conversations 2020 | Boston. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to CUBE Conversations 2020 | Boston
Please sign in with LinkedIn to continue to CUBE Conversations 2020 | Boston. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
John Troyer, TechReckoning | CUBE Conversation, April 2020
theCUBE host Stu Miniman (@stu) is joined by John Troyer, Chief Reckoner at TechReckoning for a CUBE Conversation. They discuss how the COVID-19 global pandemic is impacting IT communities, influencer groups, and events.
#CUBEConversation #theCUBE
https://siliconangle.com/2020/05/04/digital-events-demand-close-attention-to-production-quality-and-cultivating-relationships-cubeconversations/
Digital events demand close attention to production quality and relationship-building
For practitioners whose business it is to facilitate interaction between companies and communities, these are indeed interesting times.
Large in-person conferences, industry cocktail receptions with live music, and blogger lounges in hotel ballrooms where much of the tech world’s business gets done are so 2019. The new reality is live streaming or pre-recorded content, chat channels or email, social distancing and isolation.
“We’re learning that connection is so important,” said John Troyer (pictured), chief reckoner at TechReckoning. “I work with companies doing work with their practitioner communities, with customer advocacy, with influencers outside their ecosystem on relationship-based ways to get attention, ways to fill the funnel. They’ve really been both pulled apart and put center stage with our current pandemic.”
Troyer spoke with Stu Miniman, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed adjustments being made by companies in staging all-digital events and the importance of leveraging business relationships in advance.
Rethinking the playbook
The shift from large group, in-person gatherings to a completely online digital experience has required major adjustment by many of Troyer’s clients. The global pandemic has forced businesses and industry organizations to either cancel events entirely or move them rapidly onto digital platforms.
“Now we’re trying to take all of those events and squirt them through the tiny pinhole of a digital experience,” Troyer said. “The digital event has many different roles. We’re beginning to rethink how this marketing playbook works.”
Companies are learning the importance of production value in producing digital events, whether that involves more robust connections to avoid dropout or better camera and audio gear for presenting speakers. There is also a growing realization that leveraging an existing ecosystem of clients, partners and prospects is vitally important when staging a successful event, according to Troyer.
“If you have gone to the same conference for 10 years and you know a lot of the people and see a lot of familiar faces, the hallway track is great,” Troyer said. “But if you are a newcomer to an ecosystem, if you are a new prospect, even if I provided you with a virtual hallway track, it’s not going to work for you. Companies that have established these relationships, who have these onboarding experiences now are going to be the winners.”
Here’s the complete video interview, one of many CUBE Conversations from SiliconANGLE and theCUBE:
