Travis Vigil, SVP Product Management, Storage and Data Protection at Dell Technologies joins Stu Miniman (@stu) for a CUBE Conversation #CUBEConversation #theCUBE https://siliconangle.com/2020/05/22/latest-rollouts-dell-google-vmware-target-physics-complexity-cost-moving-cloud-data-cubeconversations/ Cloud-related costs are being reduced in other areas as well. Earlier this month, Dell launched PowerStore, a new midrange storage system that connects with Dell EMC Cloud Storage Services. Dell has indicated that PowerStore is priced to compete in a market that also includes major players such as Pure Storage Inc., NetApp Inc. and Hewlett Packard Enterprise Co. “Customers in specific industries or with specific workloads are really looking for flexibility to leverage certain capabilities on-premises or in the cloud,” Vigil said. “PowerStore is delivering that cloud-like, simple-to-use, simple-to-scale experience, but on-premises.” Watch the complete video interview with Vigil below: In the end, this is all about data — the coin of the realm — and the physics, complexity and cost involved to move it around in a multicloud world. Dell appears to be raising the ante by offering solutions that address all three of these key factors. As the year nears its midpoint, it will be interesting to see how other large tech powerhouses respond. “One challenge we are seeing is how customers move data around from one cloud to another so they can take advantage of the great innovation that is happening with cloud storage or cloud providers,” Mandal said. “Solving this customer challenge is the number-one priority in the cloud-offering space.” Be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of enterprise technology, digital transformation, and cultures of innovation. (* Disclosure: Dell Technologies Inc. sponsored this segment of theCUBE. Neither Dell Technologies nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)