Matt Maccaux talks with Lisa Martin & Dave Vellante at Big Data SV 2018 at the Forager Eatery in San Jose, CA.
#BigDataSV #theCUBE
https://siliconangle.com/2018/03/20/big-data-demands-agile-thinking-well-defined-cdo-role-bigdatasv/
Big data demands agile thinking, well-defined CDO role
The problems holding many companies back are not technology-based. What inhibits digital transformation growth are process and organizational strife, at least according to one Dell EMC executive.
“Some organizations still treat big data and analytics like they do the digital warehouse,” said Matt Maccaux (pictured), global big data practice lead at Dell EMC. “The most effective organizations are starting to incorporate an agile methodology and agile thinking. Those are the organizations that are really starting to pull away from their competitors in industry.”
Maccaux spoke with Dave Vellante (@dvellante) and Lisa Martin (@LuccaZara), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the BigData SV event in San Jose, California. They discussed the evolving role of chief data officers and the growing importance of analyzing customer data in real time.
Data officers move beyond technology
Enterprise consultants such as Maccaux are finding that a chief data officer plays an important role beyond information technology decisions. The CDO can lessen organizational friction to allow stronger focus on the big picture involving customer data and how to realize value out of information.
“The CDO has to be defined as having unique capabilities that are different from the CIO,” Maccaux said. “Now we’re seeing that role be redefined. It’s less about the technology and the tools and the infrastructure, and it’s more about the policies, the consistency the architectures.”
Another important trend that is shaping enterprise management of big data is leveraging technology to influence customer outcomes. When calls flow into a customer service center, the challenge becomes how to take this streaming unstructured data, analyze it in real time, and generate a satisfactory response that will prevent lost business.
“If they can put that intelligence upstream, they no longer have to spend so much money trying to capture new customers because they can focus on the ones they have,” Maccaux said. “That tie-in between customer and streaming is where the next set of money is to be found.”
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the BigData SV event.
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Matt Maccaux, Dell EMC | Big Data SV 2018
Matt Maccaux talks with Lisa Martin & Dave Vellante at Big Data SV 2018 at the Forager Eatery in San Jose, CA.
#BigDataSV #theCUBE
https://siliconangle.com/2018/03/20/big-data-demands-agile-thinking-well-defined-cdo-role-bigdatasv/
Big data demands agile thinking, well-defined CDO role
The problems holding many companies back are not technology-based. What inhibits digital transformation growth are process and organizational strife, at least according to one Dell EMC executive.
“Some organizations still treat big data and analytics like they do the digital warehouse,” said Matt Maccaux (pictured), global big data practice lead at Dell EMC. “The most effective organizations are starting to incorporate an agile methodology and agile thinking. Those are the organizations that are really starting to pull away from their competitors in industry.”
Maccaux spoke with Dave Vellante (@dvellante) and Lisa Martin (@LuccaZara), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the BigData SV event in San Jose, California. They discussed the evolving role of chief data officers and the growing importance of analyzing customer data in real time.
Data officers move beyond technology
Enterprise consultants such as Maccaux are finding that a chief data officer plays an important role beyond information technology decisions. The CDO can lessen organizational friction to allow stronger focus on the big picture involving customer data and how to realize value out of information.
“The CDO has to be defined as having unique capabilities that are different from the CIO,” Maccaux said. “Now we’re seeing that role be redefined. It’s less about the technology and the tools and the infrastructure, and it’s more about the policies, the consistency the architectures.”
Another important trend that is shaping enterprise management of big data is leveraging technology to influence customer outcomes. When calls flow into a customer service center, the challenge becomes how to take this streaming unstructured data, analyze it in real time, and generate a satisfactory response that will prevent lost business.
“If they can put that intelligence upstream, they no longer have to spend so much money trying to capture new customers because they can focus on the ones they have,” Maccaux said. “That tie-in between customer and streaming is where the next set of money is to be found.”
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the BigData SV event.
