Simon West, CMO, Cyxtera sits down with Lisa Martin at AWS re:Invent 2017 #reInvent #theCUBE https://siliconangle.com/2018/01/03/aws-partners-hold-their-own-in-next-gen-data-management-security-reinvent/ AWS partners hold their own in next-gen data management, security The superstore underlying Amazon Web Services Inc.’s Marketplace, is home to 4,200 software listings from 1,300 vendors. As AWS rafts across diverse domains like machine learning and virtual reality, it’s overlapping with Marketplace partners, inevitably competing with them. But for now, these AWS-affiliated startups are holding their own in emerging areas of hybrid cloud security and next-gen data management. Founded earlier this year at the intersection of five simultaneous acquisitions, Cyxtera Technologies Inc. wants to remodel information technology security. “We think it should be more like cloud,” said Chief Marketing Officer Simon West (pictured). Cyxtera is one part physical data center and colocation provider and four parts security and analytics software startup. It has integrated software-defined parameter, or SDP, security features into its physical data centers around the globe. It also extends its SDP technology into customers’ various private or public cloud environments for location-agnostic, user-centric security. Watch the complete video interview with Simon West below: