Bob Muglia, CEO, Snowflake Computing & Kelly Mungary, Director of Enterprise Data & Analytics, Lionsgate | AWS re:Invent 2017 #reInvent #theCUBE https://siliconangle.com/2018/01/04/data-software-partners-copycat-aws-customer-game-reinvent/ Data software partners take cues from AWS customer game Not shy about sharing its playbook with the world, Amazon Web Services Inc. is open about its winning strategies. As AWS Chief Executive Officer Andy Jassy often states in interviews, the company ignores competition and focuses 100 percent on customers’ desires. It’s a sure cue for rivals hoping to snag some cloud business from the market leader. It’s also how AWS ecosystem partners can keep their own users hungry for more. “We really enjoy working with Amazon — we wind up working together with them to solve customer problems,” said Bob Muglia (pictured, right), chief executive officer of Snowflake Computing Inc. Snowflake bills itself as a complete data warehouse built for the cloud. AWS’ style has rubbed off on Snowflake, which now operates with the same constant end-user obsession. “The customer centricity that Amazon has always had is something that we have really focused to bring into Snowflake and really build deeply into our culture,” Muglia said. It would be nuts not to try the strategy that keeps AWS at number one despite the tireless efforts of competitors like Google Cloud Platform and Microsoft Corp.’s Azure. AWS has an easy lead in cloud infrastructure with 35 percent market share, according to Synergy Research. AWS’ rapid innovation cycle spins on the customer feedback it regards as good as gold. “All the rumors and crazy claims from competitors creates a lot of wasted energy and time, which we don’t pay attention to. Instead, we spend that energy on trying to listen to what customers care about and really inventing and iterating on their behalf,” Jassy said in Forbes as reported by theCUBE host John Furrier. In like manner, Snowflake consults its customers on decisions about innovation and product development. “We learn from them; we engage with them; we partner with them,” Muglia said in an interview during the AWS re:Invent in Las Vegas, Nevada. He joined Snowflake customer (nay, partner), Kelly Mungary (pictured, left), director of enterprise data and analytics at Lions Gate Entertainment Corp., to discuss Snowflake’s recent announcement of Snowpipe serverless loading for streaming data. They spoke to Lisa Martin (@LuccaZara), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Keith Townsend (@CTOAdvisor), principal at The CTO Advisor. (* Disclosure below.) Watch the complete video interview with Kelly Mungary and Bob Muglia below: