Can Amazon AWS partner perks keep the peace with startups and small vendors? | #reInvent
https://siliconangle.com/2016/12/02/can-amazons-partner-perks-keep-peace-startups-smaller-vendors-reinvent/
It is difficult to find a tech founder or CEO who is not envious of Amazon’s charge through the cloud market. Some would even say Amazon.com Inc. as approaching monopoly status. Will the larger tech vendor community make a concerted effort to slow Amazon’s takeover? Or will Amazon’s partnering perks keep the peace with smaller companies?
Dorothy Copeland, GM of global partner ecosystem at Amazon Web Services LLC, spoke about how partners can get the most from their AWS relationships. “As customers are looking for ways to adopt AWS services, they need partners to help them deploy it and manage it,” she said. She told Jeff Frick (@JeffFrick) and Stu Miniman (@stu), co-hosts of theCUBE*, from the SiliconANGLE Media team, they serve these customers to partners with proven expertise. (*Disclosure below)
“The Aurora PostgreSQL that we announced yesterday, we already have a core group of service delivery partners that we validated as being strong in that area,” she said.
AWS U.
The trick to being let into the fold, is to gain demonstrable expertise in a particular AWS service, Copeland said. She stated that Amazon offers a wealth of training and certification programs to help partners do just that.
The payoff for partners is direct exposure to customers through its Partner Solutions Finder. “We do provide our partners with marketing development funds. We also provide them with funding and AWS credits for things like customer proof of concepts,” Copeland concluded.
#reInvent @Amazon Web Services #AWS @SiliconANGLE theCUBE @theCUBE
#theCUBE
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
AWS re:Invent 2016 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For AWS re:Invent 2016 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for AWS re:Invent 2016 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
AWS re:Invent 2016 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to AWS re:Invent 2016 | Las Vegas
Please sign in with LinkedIn to continue to AWS re:Invent 2016 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Dorothy Copeland | AWS re:Invent 2016
Can Amazon AWS partner perks keep the peace with startups and small vendors? | #reInvent
https://siliconangle.com/2016/12/02/can-amazons-partner-perks-keep-peace-startups-smaller-vendors-reinvent/
It is difficult to find a tech founder or CEO who is not envious of Amazon’s charge through the cloud market. Some would even say Amazon.com Inc. as approaching monopoly status. Will the larger tech vendor community make a concerted effort to slow Amazon’s takeover? Or will Amazon’s partnering perks keep the peace with smaller companies?
Dorothy Copeland, GM of global partner ecosystem at Amazon Web Services LLC, spoke about how partners can get the most from their AWS relationships. “As customers are looking for ways to adopt AWS services, they need partners to help them deploy it and manage it,” she said. She told Jeff Frick (@JeffFrick) and Stu Miniman (@stu), co-hosts of theCUBE*, from the SiliconANGLE Media team, they serve these customers to partners with proven expertise. (*Disclosure below)
“The Aurora PostgreSQL that we announced yesterday, we already have a core group of service delivery partners that we validated as being strong in that area,” she said.
AWS U.
The trick to being let into the fold, is to gain demonstrable expertise in a particular AWS service, Copeland said. She stated that Amazon offers a wealth of training and certification programs to help partners do just that.
The payoff for partners is direct exposure to customers through its Partner Solutions Finder. “We do provide our partners with marketing development funds. We also provide them with funding and AWS credits for things like customer proof of concepts,” Copeland concluded.
#reInvent @Amazon Web Services #AWS @SiliconANGLE theCUBE @theCUBE
#theCUBE
