In the world of IT, Traditional security methodologies, like perimeter-based security, won’t survive in Amazon.com Inc.’s Amazon Web Services (AWS) because they present a “scaling challenge,” commented Mark Nunnikhoven, VP of Cloud and Emerging Technologies at Trend Micro Incorporated., an AWS security partner. Matching Amazon’s rate of innovation drove Trend Micro to develop a “deep security platform” that enables customers to port existing tools into the AWS cloud environment. Trend Micro’s service goes hand in hand with Amazon’s attitude towards security, which, Nunnikhoven said, is not to consider security “the focus.” Instead,”the focus is delivering the fan experience.” In the security industry, AWS is “a monster,” Nunnikhoven said, because it “changed the conversation.” Amazon considers security to be a “shared responsibility,” he elaborated, explaining that AWS contributes all the security for customers — up to the operating system. With this huge chunk of security taken care of, Nunnikhoven said that companies can achieve “better security because [they] can focus on less and accomplish more.” One of AWS’s primary product announcements was AWS Key Management Service, a system that allows users to easily control all of their encryption keys. Nunnikhoven considers a “win for users” because it “helps people secure their instances better.” The most important part of this service, he emphasized, is that it puts “that capability in more people’s hands.” Nunnikhoven also called out the newly announced AWS Code Deploy and Code Commit, two new features that allow customers to release new code on multiple instances of Amazon’s EC2 Server Cluster as well as maintain source code control, respectively, as tools he’s excited about because they “make it easier for operational folks to put their code on-demand.” This is the same road map he wants to follow for security: Above all, Nunnikhoven said that he believes “security needs to be automated from the ground up.” If a security company doesn’t build security tools that can scale and operate on an automated basis, Nunnikhoven emphasized, they’ll “be bypassed.” Watch the entire segment with Nunnikhoven below, and be sure to check out more interviews on SiliconANGLE’s Youtube Page, Here. You can also follow us on Twitter to get the latest news and analysis from AWS re:Invent 2014.