Mauricio Fernandes, Dedalus, at AWS Re:Invent 2013 2013 with John Furrier and Dave Vellante
Mauricio Fernandes, President of Dedalus Prime, discussed Brazil's cloud market and his company's partnership with Amazon with theCUBE host Dave Vellante, live at the AWS re:Invent conference.
Dedalus is "very well-known in Brazil," Fernandes started, explaining the company used to have a local data center with 2000 servers. Later they realized "cloud computing is the future, and started a partnership with Amazon." The company currently is one of AWS' largest partners in the world.
Comparing the transition to cloud computing to other server-client IT shifts, Fernandes said "cloud computing has something that is very different, it's not only for the IT. CIOs realize they are in a shift that will give to them the opportunity and the risk of providing to the entire company. We are eliminating the server."
CIOs now to deal with employees from different departments, such as marketing and sales. "It's a different world for them," said Fernandes.
"When you go to the CIO of a big company, we see a lot of fears," Fernandes reported. They are used to talking about IT," and now they have to solve problems pertaining to sales, marketing, and Internet in general.
Fueling the race to the cloud
The Brazilian market is changing all the time, at a faster pace than in other regions, according to Fernandes. Moving to the cloud is fueled by dropping costs, agility, flexibility. "A lot of old-fashioned people who say cloud is not for them" face a critical situation and need to make the move.
Asked when he realized that AWS is the future, Fernandes said it was in 2009. "I gave up all the types of services I was doing and embraced AWS. Since 2009 we recreated the company totally on cloud computing. Our projects are totally dedicated to cloud computing."
Vellante said 2014 may bring the phase of CIOs embracing cloud. He also pointed economic downturns have expanded cloud adoption. Fernandes said "when you are in a crises like in 2009, a company will be looking for reducing costs and agility. Cloud offers incredible agility compared with what we had ten years ago. In 2014 we envision a huge acceleration on cloud computing adoption. The next two or three years will be the golden age for enterprise cloud computing."
An unregulated opportunity
Commenting on the legal requirements of Brazil and AWS' multiple data centers in the country, Fernandes said the law enforcing the rule that data must be stored in Brazil was not yet enforced, it was currently being discussed, but that was the direction it was moving to, the data should be in Brazil.
Asked if clients were worried about the US government looking at their data, Fernandes explained that "the more mature people understand the situation and understand this is not a technology situation," it is a diplomatic issue. They understand they need to encrypt their data and be aware of security concerns. He also stated the cloud was more secure than on premise solutions.
Fernandes' advice to practitioners and wary CIOs was to "jump, don't waste your time thinking. This is the time of acting. Cloud computing is a reality. We are not in a laboratory. There are hundreds of thousands of examples. everything that you should need you will find in cloud computing," especially with AWS.
Asked to put a bumper sticker on this year's event, Fernandes said it would be "create." He added "we are here creating the entire platform of the technology."
@thecube
#AWSreinvent
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Mauricio Fernandes, Dedalus | AWS Re:Invent 2013
Mauricio Fernandes, Dedalus, at AWS Re:Invent 2013 2013 with John Furrier and Dave Vellante
Mauricio Fernandes, President of Dedalus Prime, discussed Brazil's cloud market and his company's partnership with Amazon with theCUBE host Dave Vellante, live at the AWS re:Invent conference.
Dedalus is "very well-known in Brazil," Fernandes started, explaining the company used to have a local data center with 2000 servers. Later they realized "cloud computing is the future, and started a partnership with Amazon." The company currently is one of AWS' largest partners in the world.
Comparing the transition to cloud computing to other server-client IT shifts, Fernandes said "cloud computing has something that is very different, it's not only for the IT. CIOs realize they are in a shift that will give to them the opportunity and the risk of providing to the entire company. We are eliminating the server."
CIOs now to deal with employees from different departments, such as marketing and sales. "It's a different world for them," said Fernandes.
"When you go to the CIO of a big company, we see a lot of fears," Fernandes reported. They are used to talking about IT," and now they have to solve problems pertaining to sales, marketing, and Internet in general.
Fueling the race to the cloud
The Brazilian market is changing all the time, at a faster pace than in other regions, according to Fernandes. Moving to the cloud is fueled by dropping costs, agility, flexibility. "A lot of old-fashioned people who say cloud is not for them" face a critical situation and need to make the move.
Asked when he realized that AWS is the future, Fernandes said it was in 2009. "I gave up all the types of services I was doing and embraced AWS. Since 2009 we recreated the company totally on cloud computing. Our projects are totally dedicated to cloud computing."
Vellante said 2014 may bring the phase of CIOs embracing cloud. He also pointed economic downturns have expanded cloud adoption. Fernandes said "when you are in a crises like in 2009, a company will be looking for reducing costs and agility. Cloud offers incredible agility compared with what we had ten years ago. In 2014 we envision a huge acceleration on cloud computing adoption. The next two or three years will be the golden age for enterprise cloud computing."
An unregulated opportunity
Commenting on the legal requirements of Brazil and AWS' multiple data centers in the country, Fernandes said the law enforcing the rule that data must be stored in Brazil was not yet enforced, it was currently being discussed, but that was the direction it was moving to, the data should be in Brazil.
Asked if clients were worried about the US government looking at their data, Fernandes explained that "the more mature people understand the situation and understand this is not a technology situation," it is a diplomatic issue. They understand they need to encrypt their data and be aware of security concerns. He also stated the cloud was more secure than on premise solutions.
Fernandes' advice to practitioners and wary CIOs was to "jump, don't waste your time thinking. This is the time of acting. Cloud computing is a reality. We are not in a laboratory. There are hundreds of thousands of examples. everything that you should need you will find in cloud computing," especially with AWS.
Asked to put a bumper sticker on this year's event, Fernandes said it would be "create." He added "we are here creating the entire platform of the technology."
@thecube
#AWSreinvent
