Session Abstract: Featuring HelloFresh. HelloFresh has transformed the way people prepare and enjoy delicious, healthy dinners. Surpassing 3.7 euro in revenue, the company has reached global scale, delivering hundreds of millions of meals each year to millions of customers around the world. To support its eye-popping growth, the data team at HelloFresh embarked on a journey to reimagine its data architecture, applying many concepts found in the principles of data mesh. In this panel discussion, data practitioners from HelloFresh share how they embarked on their data transformation, the cultural and organizational issues they overcame and how they manage governance in a decentralized data model.