Yaron Haviv, Founder & CTO, iguazio, sits down with John Walls & Justin Warren at AWS re:Invent 2018 in Las Vegas, NV. #reInvent #Iguazio #theCUBE https://siliconangle.com/2018/12/11/dont-get-cloudwashed-case-cloud-prem-hybrid-computing-startupoftheweek/ Don’t get cloudwashed: The good, the bad and the ugly in on-prem cloud Cloud computing on-premises: fantasy or reality? The vast majority of companies want hybrid information technology. But many are already spoiled on public-cloud agility and elasticity. They’re not keen to settle for rusty old on-prem technology. That’s why so many providers (even Amazon Web Services Inc.) are rushing to market with “cloud on-prem” offerings. But what’s beneath the labeling? Can users really stay home without losing out on anything in public cloud? Yaron Haviv (pictured), founder and chief technology officer at Iguazio Systems Ltd., isn’t so sure. Buyers of any product promising on-prem cloud had better thoroughly scan the ingredients list. The technologies that enable true cloud agility aren’t what makes up some of these private clouds. One ubiquitous poseur to keep an eye out for: VMware Inc. virtual machines, according to Haviv. “Like, we’re bringing you VMs; we’re calling it cloud just for marketing’s sake,” he said. “Is that a real cloud-services platform?” Haviv spoke with John Walls (@JohnWalls21), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Justin Warren (@jpwarren), chief analyst at PivotNine Pty Ltd, during AWS re:Invent in Las Vegas. They discussed the often intentionally blurred line between what can and can’t produce a cloud experience on-prem. (* Disclosure below.) This week, theCUBE spotlights Yaron Haviv and Iguazio Systems in our Startup of the Week feature. The revenge of the on-prem data center Customers need to ask themselves why they are obsessing over cloud. Do they just like the way it sounds? Did they hear from a friend of a friend that it was easier than on-prem? Or do they have real business use cases that could benefit materially from agility and briefer time-to-market cycles? If they answered “yes” to the last question, then cloud and cloud services can help. But they need to get clear on which products currently marketed as cloud actually deliver that agility, according to Haviv. “The reason they’re going to cloud is not just to use VMs; it’s to be able to take some Lambda functions, some pre-baked services, glue them together, and really come fast to market with an application,” he stated. Stats on hybrid adoption vary, with some claiming it’s as high as 92 percent of enterprises. Sixty-seven percent of respondents to a survey from Microsoft Corp. Azure now deploy or plan to deploy hybrid cloud. Not long ago, some insisted that all-in-cloud was ideal. They claimed that in the near future, companies would choose to put all applications in the cloud for performance, etc. Some no doubt still believe this. But actual enterprises straddling cloud and on-prem environments might beg to differ. They’re finding that an on-prem data center isn’t just a fossilized burden on the business; some workloads might truly be better off there for cost, data privacy, etc. “A lot of customers think the cloud is a logical strategy for them, but over time they see that it increases cost,” Jeff Kroth, manager of data management and analytics at Softchoice Corp., told theCUBE in November. “It’s really about aligning the rightsizing of your environment, moving the right applications, the right data to the cloud, and using that as part of your overall strategy.” Does this mean they must give up the performance that earned cloud its reputation as superior to on-prem? Eyes on AI endgame There are cloud services that can run in any environment — cloud, on-prem or at the edge. These are advanced services like serverless functions, artificial intelligence as a service, and managed databases. There’s a gap in hybrid IT, where companies have these at their disposal in cloud but lose them when they fan into an edge or on-prem environment, according to Haviv. Then it’s back to VMs, various slower IT processes and the like. Iguazio is matching those cloud services in a form that can run in cloud, on-prem, or in a federated edge environment: “one consistent application development environment throughout wherever you are,” Haviv said. ... Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Iguazio Systems Ltd. sponsored this segment of theCUBE. Neither Iguazio nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)