Mark Lenhard, VP, Commerce Strategy & Growth, Magento, an Adobe company | @mtlenhard sits down with Jeff Frick and John Furrier for Adobe Summit 2019 at the Sands Expo in Las Vegas, NV.
#AdobeSummit #theCUBE #Magento
https://siliconangle.com/2019/04/05/union-of-adobe-and-magento-highlights-role-of-open-source-in-enterprise-digital-experience-adobesummit-guestoftheweek/
Union of Adobe and Magento highlights role of open source in enterprise digital experience
What does $1.7 billion buy today? For Adobe Inc., the answer is a new cloud service based on an online retail system that processed $155 billion in annual sales one year ago.
On the surface, that sounds like a pretty good deal. The new service was announced last month by Adobe as part of its launch of Commerce Cloud, an offering design to complement the company’s existing suite of products for managing the customer experience. The foundation of Commerce Cloud is technology developed by Magento Inc., an open-source e-commerce platform for business-to-business or business-to-consumer applications, acquired by Adobe last year.
Economics aside, Adobe also brought into its fold Magento’s community of over 300,000 developers. Adobe’s evolving role in the open-source ecosystem and how it manages the developer community could turn out to be just as significant as what the company has recently done to strengthen its platform.
“The community for us is near and dear,” said Mark Lenhard (pictured), senior vice president of strategy and growth at Magento Inc., an Adobe Company. “It is the core of who Magento is and what it was, and has transferred over now to Adobe.”
Lenhard spoke with John Furrier (@furrier) and Jeff Frick (@JeffFrick), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the recent Adobe Summit in Las Vegas. They discussed Adobe’s Commerce Cloud, the importance of Magento’s developer community, personalization and data management in the customer experience, and the cultural fit between the two companies (see the full interview with transcript here). (* Disclosure below.)
This week, theCUBE features Mark Lenhard as its Guest of the Week.
Integration with Experience Cloud
The Adobe Commerce Cloud represents a managed integration of the Magento solution into Adobe Experience Cloud, which includes advertising, marketing and analytics services. In keynotes during the Adobe Summit last month, executives emphasized how Magento’s open-source platform helped drive system interoperability, as demonstrated by the different clouds facilitated through the Commerce offering.
“It’s more fully integrated into the other products and services,” said Lenhard in his discussion of Commerce Cloud. “It’s the opportunity for our larger merchants and enterprises to get the core Magento platform, which our customers know and love.”
In the aftermath of the Magento acquisition, some e-commerce writers have expressed concern about Adobe’s commitment to the open-source community. In October, Matt Asay, head of the developer ecosystem at Adobe, published a lengthy blog post that reaffirmed his company’s open-source commitment.
Adobe currently ranks as the 16th-largest corporate contributor to open source, according to Asay. He also noted that the company leaped more than 20 places on the GitHub Inc. contributors list from 2017 to 2018. Magento originated as an open-source project on GitHub, and half of the firm’s code was crafted by third-party developers.
“It’s the right thing to do, it’s the smart thing to do, and it’s the rewarding thing to do,” said Asay in his post. “Oh, and it’s a great way to build exceptional software.”
Competition for customer experience
In addition to Magento’s sizable developer community and impact on open-source, the other sidebar to Adobe’s recent Commerce Cloud announcement involves escalating competition among large platform players for ownership of the digital customer experience market.
Previous reports indicated that Adobe wanted to purchase Hybris, ultimately acquired by SAP in 2013. Other stories documented Adobe’s interest in Demandware Inc., which was grabbed by Salesforce in 2016 for $2 billion. Purchasing a solid e-commerce platform was beginning to seem like trying to buy tickets for the hit Broadway musical “Hamilton” in the first year after it opened.
...
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Adobe Summit 2019. (* Disclosure: TheCUBE is a paid media partner for Adobe Summit 2019. Neither Adobe Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Adobe Summit 2019 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Adobe Summit 2019 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Adobe Summit 2019 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Adobe Summit 2019 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Adobe Summit 2019 | Las Vegas
Please sign in with LinkedIn to continue to Adobe Summit 2019 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Mark Lenhard, Magento, an Adobe Company | Adobe Summit 2019
Mark Lenhard, VP, Commerce Strategy & Growth, Magento, an Adobe company | @mtlenhard sits down with Jeff Frick and John Furrier for Adobe Summit 2019 at the Sands Expo in Las Vegas, NV.
#AdobeSummit #theCUBE #Magento
https://siliconangle.com/2019/04/05/union-of-adobe-and-magento-highlights-role-of-open-source-in-enterprise-digital-experience-adobesummit-guestoftheweek/
Union of Adobe and Magento highlights role of open source in enterprise digital experience
What does $1.7 billion buy today? For Adobe Inc., the answer is a new cloud service based on an online retail system that processed $155 billion in annual sales one year ago.
On the surface, that sounds like a pretty good deal. The new service was announced last month by Adobe as part of its launch of Commerce Cloud, an offering design to complement the company’s existing suite of products for managing the customer experience. The foundation of Commerce Cloud is technology developed by Magento Inc., an open-source e-commerce platform for business-to-business or business-to-consumer applications, acquired by Adobe last year.
Economics aside, Adobe also brought into its fold Magento’s community of over 300,000 developers. Adobe’s evolving role in the open-source ecosystem and how it manages the developer community could turn out to be just as significant as what the company has recently done to strengthen its platform.
“The community for us is near and dear,” said Mark Lenhard (pictured), senior vice president of strategy and growth at Magento Inc., an Adobe Company. “It is the core of who Magento is and what it was, and has transferred over now to Adobe.”
Lenhard spoke with John Furrier (@furrier) and Jeff Frick (@JeffFrick), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the recent Adobe Summit in Las Vegas. They discussed Adobe’s Commerce Cloud, the importance of Magento’s developer community, personalization and data management in the customer experience, and the cultural fit between the two companies (see the full interview with transcript here). (* Disclosure below.)
This week, theCUBE features Mark Lenhard as its Guest of the Week.
Integration with Experience Cloud
The Adobe Commerce Cloud represents a managed integration of the Magento solution into Adobe Experience Cloud, which includes advertising, marketing and analytics services. In keynotes during the Adobe Summit last month, executives emphasized how Magento’s open-source platform helped drive system interoperability, as demonstrated by the different clouds facilitated through the Commerce offering.
“It’s more fully integrated into the other products and services,” said Lenhard in his discussion of Commerce Cloud. “It’s the opportunity for our larger merchants and enterprises to get the core Magento platform, which our customers know and love.”
In the aftermath of the Magento acquisition, some e-commerce writers have expressed concern about Adobe’s commitment to the open-source community. In October, Matt Asay, head of the developer ecosystem at Adobe, published a lengthy blog post that reaffirmed his company’s open-source commitment.
Adobe currently ranks as the 16th-largest corporate contributor to open source, according to Asay. He also noted that the company leaped more than 20 places on the GitHub Inc. contributors list from 2017 to 2018. Magento originated as an open-source project on GitHub, and half of the firm’s code was crafted by third-party developers.
“It’s the right thing to do, it’s the smart thing to do, and it’s the rewarding thing to do,” said Asay in his post. “Oh, and it’s a great way to build exceptional software.”
Competition for customer experience
In addition to Magento’s sizable developer community and impact on open-source, the other sidebar to Adobe’s recent Commerce Cloud announcement involves escalating competition among large platform players for ownership of the digital customer experience market.
Previous reports indicated that Adobe wanted to purchase Hybris, ultimately acquired by SAP in 2013. Other stories documented Adobe’s interest in Demandware Inc., which was grabbed by Salesforce in 2016 for $2 billion. Purchasing a solid e-commerce platform was beginning to seem like trying to buy tickets for the hit Broadway musical “Hamilton” in the first year after it opened.
...
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Adobe Summit 2019. (* Disclosure: TheCUBE is a paid media partner for Adobe Summit 2019. Neither Adobe Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
