From logistics to supply chains, marketing, sales operations and application development, data-driven decision-making is imperative for today’s businesses.Formerly a traditionally run company, Federated Co-operatives Ltd. has embraced data’s transformative power to inform decisions on spending habits and customer trends for improved product recommendations and personalized offers, among others.“We are investing in technologies to improve all of our processes, that is creating new and new sources of data [which aren’t] centrally located,” said Lennie Colborne (pictured), director of enterprise information management at Federated Co-operatives