Snowflake Summit 2025 | Erin Foxworthy, Snowflake & Kevin Longo, Fanatics

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Erin Foxworthy

Global Industry GTM Lead, Marketers & Advertisers

Snowflake

Kevin Longo

VP

Commercial Fanatics

pause_circle_outline Unlocking Success: Leveraging Passion-Driven Data in Marketing and Advertising with Fanatics Business Model

play_circle_outline Leveraging data for personalization and enhancing fan experience

play_circle_outline Building trust, relevance, and impact with data insights

play_circle_outline Collaboration between marketers and Fanatics for secure data sharing

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Erin Foxworthy, Snowflake & Kevin Longo, Fanatics

Erin Foxworthy

Global Industry GTM Lead, Marketers & Advertisers Snowflake

Kevin Longo

VP Commercial Fanatics

In this Snowflake Summit 2025 conversation, Erin Foxworthy, global industry GTM lead, marketers and advertisers, at Snowflake, and Kevin Longo, VP of sales and product marketing at Fanatics Holdings, sit down with theCUBE’s Dave Vellante and John Furrier to explore how sports fandom, data and AI are converging on the AI Data Cloud. The discussion spotlights Fanatics’ FanGraph platform and the company’s strategy for turning its vast fan database into personalized experiences and new revenue streams while preserving fan trust.

Longo details how FanGraph ... Read more

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What kinds of data is Fanatics grappling with and can you tell us a little bit about their business model? add

What are the ways in which Fanatics is leveraging their partnership with Snowflake to enhance the fan experience through data in terms of speed and scale? add

What are some key considerations for marketers when it comes to building trust, relevance, and impact with their data, and how can AI and partnerships help in achieving these goals? add

What methods are marketers using to securely share data with platforms like Fanatics for better understanding consumers and improving measurement? add

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Erin Foxworthy, Snowflake & Kevin Longo, Fanatics

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