Snowflake Summit 2023 | Mike Robins | Snowplow & Patrick Crosby | Snowflake

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Mike Robins

Head of Engineering

Snowplow

Patrick Crosby

Technology Alliances

Snowflake

Snowplow clears the way for understanding the customer journey using robust streaming tools

In the marketing industry, being able to collect first-party data, information gathered directly from a company’s own customers, has significant value.To help businesses capitalize on this rich inventory of customer insight, Snowplow Analytics Ltd. captures detailed customer journeys and equips businesses with first-party data insight into behaviors and product preferences. The open-source Snowplow RDB Loader can be used to load Snowplow events into a data warehouse

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Mike Robins | Snowplow & Patrick Crosby | Snowflake

Mike Robins

Head of Engineering Snowplow

Patrick Crosby

Technology Alliances Snowflake

Mike Robins | Snowplow & Patrick Crosby | Snowflake

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