Companies approach data transformation from different starting points. For Spark New Zealand Trading Ltd., marketing was the area of concern.It’s since leaned on Snowflake Inc.’s unified data platform to drive conversions up by 17% and beat down marketing costs by 16%, according to Kallol Dutta (pictured, right), group data and automation leader at Spark New Zealand.“We are sending too many messages to the customers — can we send the right message to the right customer at the right time?” Dutta said. “For that, we had to get the data together. And we got the data together by [a] unified data platform, that’s what we call our Snowflake instance