Today’s organizations already understand that data is key to growing and staying competitive. The question is in approach: what data to target and how it can best be applied to drive tangible outcomes.Enter Capital One Financial Corp., which has crafted a data-driven go-to-market approach by democratizing B2B data internally.“For our commercial bankers, it’s a relationship business — they have to know a lot about the company,” said Andy Ruffles (pictured, left), director of sales operations and strategy at Capital One. “My job is to bring the information to our sales teams as easily as possible. I’m not working with technology — they’re not all tech people, so I have to make it simple