Jay Upchurch, CIO at SAS Institute, joins theCUBE’s Scott Hebner and Paul Gillin at SAS Innovate to explore the strategic value of composite AI in the enterprise. Their discussion highlights how organizations can move beyond generative AI to embrace purpose-built models that drive smarter decision-making and competitive advantage. Upchurch offers a grounded take on the role of composite AI, sharing how SAS combines multiple techniques to solve real business problems. He emphasizes the importance of aligning AI tools with enterprise needs, and explains how thoughtful integration is key to meaningful adoption at scale. The conversation also touches on change management and the evolving role of IT leaders in orchestrating AI strategies. Upchurch and the analysts examine how to balance cutting-edge innovation with readiness, offering practical insights for organizations navigating the next phase of AI maturity.