Join Mike Potter, Chief Technology Officer of Qlik, and Kristen Nicole Martin, Director of Content Operations at SiliconANGLE and theCUBE, as they explore the highlights of Qlik Connect 2025 in Florida. This event brings together experts and enthusiasts to discuss the latest advancements in data analytics and artificial intelligence, also known as AI.
In this engaging discussion, Potter shares insights into Qlik's latest initiatives, including their AI strategy and support for the Open Data Lakehouse with Iceberg. Hosted by theCUBE, this session provides insights into how Qlik continues to deliver value to customers through enhanced platform flexibility and simplified workloads.
Key takeaways from the discussion include Qlik's focus on integrating AI capabilities across its platform to optimize customer solutions. Potter emphasizes the importance of staying ahead in the rapidly evolving AI landscape by concentrating on practical use cases. This strategic approach enables Qlik to effectively cater to enterprise needs.
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Roberto Sigona, Qlik
Join Mike Potter, Chief Technology Officer of Qlik, and Kristen Nicole Martin, Director of Content Operations at SiliconANGLE and theCUBE, as they explore the highlights of Qlik Connect 2025 in Florida. This event brings together experts and enthusiasts to discuss the latest advancements in data analytics and artificial intelligence, also known as AI.
In this engaging discussion, Potter shares insights into Qlik's latest initiatives, including their AI strategy and support for the Open Data Lakehouse with Iceberg. Hosted by theCUBE, this session provides insights into how Qlik continues to deliver value to customers through enhanced platform flexibility and simplified workloads.
Key takeaways from the discussion include Qlik's focus on integrating AI capabilities across its platform to optimize customer solutions. Potter emphasizes the importance of staying ahead in the rapidly evolving AI landscape by concentrating on practical use cases. This strategic approach enables Qlik to effectively cater to enterprise needs.
play_circle_outlineQlik Connect event in Orlando, featuring international customers and executives.
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play_circle_outlineAdapting to AI: Qlik's Journey to Enhance Customer Understanding and Internal Processes Through Change Management and Evolving Employee Roles
Roberto Sigona, chief operating officer of QlikTech International AB, joins theCUBE’s Kristen Martin at Qlik Connect 2025 in Orlando, Florida, to reflect on Qlik’s global customer base and AI-powered innovation. With attendees from Brazil, Israel, Japan and beyond, the session captures the international momentum of the event.
Sigona discusses Qlik’s evolving approach to customer success, emphasizing lifecycle management and responsive product development guided by user feedback. He shares how AI is seamlessly embedded into Qlik’s operations, enhancing ...Read more
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What is the atmosphere and attendee demographic like at this year's Qlik Connect event?add
What is the role of the COO regarding the implementation of AI and the management of change in the company?add
>> Hello, Cube fam. We are at Qlik Connect. It's sunny day here in Orlando, Florida, and I know that we have the Cube set on the show floor and talking to lots of great people, executives and customers. But I'm out here on the floor talking to some more great people, including Roberto Sigona, and he is the COO at Qlik. Welcome to theCube.
Roberto Sigona
>> Thank you for having me.
Kristen Martin
>> And so let's talk about the show who are here. There's plenty of customers, customer stories, and there are lots of international customers. I've noticed folks from Brazil and Israel and Japan. How are you feeling about this year's show?
Roberto Sigona
>> Well, I'm international myself. I come from a neutral Switzerland, and I get a lot of energy from talking to customers. My job is to be with customers and making sure they enjoy the show, but enjoy our products all year long. So yes, I'm just... I love the energy. I love seeing rapid-fire customers, one after the other, hearing their stories, their problems sometimes as well, and how I can help them being more successful.
Kristen Martin
>> And so plenty of international customers here, some from Brazil and Japan. Tell me about how you're feeling about the show floor this year.
Roberto Sigona
>> Well, show floor is amazing. This event is full of energy and personally, I live also internationally. I come from Switzerland. I don't see that many customers in my day-to-day job in my country. So coming here, seeing all these customers from all over the world, speed-dating them, so to speak, to understand how successful they are with our product, the issues and how I can help them do better is what this is all about.
Kristen Martin
>> Yeah, and that's what your role is all about as COO.
Roberto Sigona
>> That's right. That's it.
Kristen Martin
>> You oversee the life cycles for your customers and really help guide them. Tell me more about how you're able to help on the guidance side.
Roberto Sigona
>> Yeah. So my job is to obsess about the customer. My job is customer success. So what this means is essentially from the minute they're interested in Qlik all the way up to the time that they love it and they want more of it, this is my job to just oversee the journey. So that means preparing this journey hard coding the journey a little bit, being there for them when they need me, but discreetly behind the scene, and also obsessing about getting feedback about what doesn't work and continuously improve. So that's what I do every day.
Kristen Martin
>> Little bit of problem solving, lots of handshaking, plenty of conversations.
Roberto Sigona
>> That's right. And also representing the customer with the rest of the company. You heard this morning on stage, my dear friends from the product talking about your feedback matters. I'm the feedback conduit. So I have plenty of feedback for all the interactions that my team does, millions of interactions we do with customers every year. We gather data, and we synthesize the data, and we provide this to our product people so we can do better for our customers.
Kristen Martin
>> And speaking of the keynote, I know that there was data is on full display this year. The AI component is coming in strong. But then there's always the case of enterprise AI adoption. I know that's been a very important goal for a lot of companies this year. And so how are some of the AI stories getting interwoven into your role?
Roberto Sigona
>> Well, so as part of my role as a COO, I run IT for Qlik. So I'm customer zero. I try to use our own product the same way our customers are. And as part of it, AI is also what I'm trying to implement in our company. So it is a way, a big challenge because it's a people change management. We heard that in stage this morning. The technology is evolving fast, our minds not so much. So my role here is also to create the need for change, also doing processes better and leveraging AI to get the job done faster and better. And at the same time, evolving the roles of our employees to just evolve with AI as well. So I'm essentially doing the same thing our customers do. By doing that, I learn about what they're going to go through. So it makes me more useful to them as I speak from my own experience.
Kristen Martin
>> And the Qlik employees are great. I just want to say you don't often see when the show floor opens, all the employees come together and welcome in the folks that are going to be looking at all the booths and really participating in the show. And it's what you say about not being a faceless organization. Tell me a little bit more about that.
Roberto Sigona
>> Well, I think this passion, when I joined the company seven years ago, the same time as Mike Capone actually, they gave me this mission of modernizing the interface with the customers, how we interact. And I've been given free range of going wild with it, leveraging social media, changing how we interact. So this passion for the customer goes deep in the root of the company all the way up to Sweden when Qlik started and the talent started in France similarly. So it's very enjoyable for me to see that I can have a thousand people in my team creating new experiences every day. And everybody loves it in the company. You see here the energy on the show floor, and all these also different perspective and cultures this company has over the years. It's phenomenal.
Kristen Martin
>> It's a very unique culture.
Roberto Sigona
>> It is.
Kristen Martin
>> And before I let you go, I know that you can't choose favorites with your customers, but are there any stories that you might want to share or customers that you want to give a shout-out to?
Roberto Sigona
>> Well, I think if I have to pick one, because I'm the sponsor of many customers around the globe, but I would pick like Airbus. Airbus, the plane maker in France in particular. It's a customer that was struggling with our technology a few years back when I started being close, working very closely with the rest of the account team, the sales and the customer success manager. I just love how we've been able to make this company so much fan of Qlik, but also as fan of them in a way. So they use our technology, they're loving it, they do events. And sometimes my team at Airbus, I don't even know who they work for anymore. So I just think it's a great story, a company this size with us being tiny compared to them, and we became such great friends over the years and we do many, many things together. It's great.
Kristen Martin
>> That's a wonderful story. Thank you so much for sharing with us.
Roberto Sigona
>> Thank you.
Kristen Martin
>> Looking forward to hearing more.
Roberto Sigona
>> All right.
Kristen Martin
>> And everybody, you stay tuned. We have more live coverage from Qlik Connect on theCUBE.
Kristen Martin