TheCUBE’s John Furrier and Bob Laliberte are on the ground at Qlik Connect 2025 delivering the keynote analysis. From the main stage to breakout insights, this keynote breakdown captures Qlik’s sharpened focus on execution and its expanding footprint in generative AI.
Furrier and Laliberte explore how Qlik is “doing data differently,” spotlighting its integration of predictive analytics with generative AI. The conversation zeroes in on Qlik’s ambition to make data not just accessible, but actionable, helping customers move beyond dashboards into decision intelligence that actually drives value across the business landscape.
One standout announcement is Qlik’s Open Lakehouse on the Talend Cloud, which Laliberte sees as a leap forward in real-time, AI-driven analytics. With improved cloud-native capabilities and streamlined access to structured and unstructured data, the platform promises to transform how organizations make decisions — faster, smarter and more aligned with real-world needs.
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Adam Nunn, Q36.5 Pro Cycling Team | Qlik Connect 2025
TheCUBE’s John Furrier and Bob Laliberte are on the ground at Qlik Connect 2025 delivering the keynote analysis. From the main stage to breakout insights, this keynote breakdown captures Qlik’s sharpened focus on execution and its expanding footprint in generative AI.
Furrier and Laliberte explore how Qlik is “doing data differently,” spotlighting its integration of predictive analytics with generative AI. The conversation zeroes in on Qlik’s ambition to make data not just accessible, but actionable, helping customers move beyond dashboards into decision intelligence that actually drives value across the business landscape.
One standout announcement is Qlik’s Open Lakehouse on the Talend Cloud, which Laliberte sees as a leap forward in real-time, AI-driven analytics. With improved cloud-native capabilities and streamlined access to structured and unstructured data, the platform promises to transform how organizations make decisions — faster, smarter and more aligned with real-world needs.
Adam Nunn, Q36.5 Pro Cycling Team | Qlik Connect 2025
Adam Nunn
Digital StrategyQ36.5 Pro Cycling Team
Adam Nunn, digital strategy lead for the Q36.5 Pro Cycling Team, joins theCUBE’s Kristen Nicole Martin at Qlik Connect to share how data is transforming professional sports. The conversation highlights the team’s partnership with Qlik and the role analytics plays in giving cyclists a competitive edge on and off the road.
Nunn describes how Qlik’s tools enable the team to convert performance data into real-time decisions, creating what they call a “26th rider” alongside the athletes. With limited budgets compared to top-tier teams, Q36.5 leverages data ...Read more
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What has been the impact of Qlik as a partner in enhancing performance in cycling?add
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Adam Nunn, Q36.5 Pro Cycling Team | Qlik Connect 2025
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Kristen Martin
>> Hello, data nerds. I'm Kristen Nicole Martin here with theCUBE. We are on the show floor at Qlik Connect 2025. It's a beautiful day in Florida and it's probably a great day for taking a bike ride. I've got somebody here that probably knows all about it. Adam Nunn with Q36.5.
Adam Nunn
>> 36.5.
Kristen Martin
>> Thank you. Tell us all about what you guys are doing here and I don't know, would you go cycling? Did you go cycling this morning?
Adam Nunn
>> Unfortunately, I didn't. I just flew in from Italy. We busy raced in the Giro d'Italia and all of our bikes are stuck in the truck there while we take on the big race. But yeah, so glad to be here, Qlik Connect. It's amazing. We've got a booth right at the entrance of the convention and everyone seems to be taking part and interacting with the bicycle, which is the point, you know it's nice to translate what technology does into something that everyday people can try and do, like riding a bicycle.
Kristen Martin
>> Absolutely. And I was going to ask you, you guys are front and center, like you mentioned right here by the floor, by the doors, and everybody gets to see what you guys are doing with data. So tell me how it's been on the show floor, what the vibe has been, what some of the feedback you're getting over there?
Adam Nunn
>> Oh, it's incredible. I feel like a celebrity. I mean, everyone's super interested in how, Qlik, as our partner enhances our performance in cycling. I mean, they've come on board and they've educated us and they've shown us how to use the data differently and move forward in the sport. And people are quite interested. They come and ask these small questions in my world, but for them it's a massive understanding of how they can take this technology and implement it in something as robust as a professional sports team. So yeah, it's been interesting. I'm learning a lot because some of the other booths around you have some really advanced technology that's been showcased. We saw some great things that Qlik's bringing forward at the keynote this morning. Yeah, so great vibe. I'm keen to do my second lap a little bit later on.
Kristen Martin
>> Yeah, there you go. Well, so in regards to how you're working with Qlik to advance the world of cycling, I know that's something that our audience is very eager to hear about.
Adam Nunn
>> Yeah, so you know, there's multiple cycling teams in the professional peloton around the world. We rank at about 20th on the ranking at the moment in terms of scoring points, performance, it varies. Cycling's a very complex sport, we won't get into that. But it's all based on how much money you generate from sponsors and we are trying to mitigate reliance on money with technology, so Qlik's come on board as our partner. They're acting as our 26th rider and we very much copying the Moneyball movie that I think Brad Pitt acted in. And we are using the insights and data that they collecting inside of our performance meetings to make strategic decisions a lot faster and a lot smarter than we ever have done before. And we are able to perform outside of this budget constraints that a lot of sports teams around the world, not even just cycling, adhere to. So that's the simple aspects of it. The technology that they're implementing has a wide range of various angles and I'm excited to continue this partnership. They've signed on for next year at least, and we can build into some of this new technology that they've shown us.
Kristen Martin
>> Yeah, very good. Love the Moneyball reference and being able to leverage technology to get that competitive advantage, particularly when I'm sure sponsorship dollars are very competitive to come by in the world of professional cycle racing. So I know you got to go on our big show floor over there with theCUBE. You got to sit at the big news anchor desk. I hear it was your first time on theCUBE and hopefully you got to talk a little bit more about the technology there. How was your experience on theCUBE?
Adam Nunn
>> No, it was incredible. I was joined with Martin from Qlik and he got to add in a lot more of the deeper insights of what Qlik does and their future strategies. But yeah, chatting to John and Barbara, I think we could have sat there for hours. I mean, they were really interested in relating the world of sport into technology and I think that's how we can add value to Qlik, is we use case. We can relate to a lot of people. We can use the competitive world of sport and just show how the technology's just ramping up our performance. But yeah, a really cool experience. It felt like, I'm from South Africa, like a real American news anchor desk and it was quite exciting.
Kristen Martin
>> Yeah, thanks for joining theCUBE.
Adam Nunn
>> Thanks.
Kristen Martin
>> So it's very, like you said, sports data, it's a whole thing right now and some of the other sectors that really, really take advantage of that. I'm sure you hear a lot of references to leagues like F1, but I hear that one of the big differences between what you guys do and F1 is you guys aren't able to leverage real-time data. Is that true?
Adam Nunn
>> Yeah, so I mean Formula One's, they at the forefront of it, but everything in Formula One, I'm not taking away the ability of the riders, but it's very mechanical and so they have a lot more data points. We have an athlete that uses their legs and so we need to try and find as many data points as possible in real time to try and relax the legs as much as possible so that they can give the best performance they can when they're on the bike. So it's coming up, people are more interested in it, they're starting to see the marginal gains. I think the Olympics recently was, especially the 100-meter dash, it showed how close everything is these days and Formula One and professional cycling, we are trying to be at the forefront of that because we have all of these data points. It's been really hard to make it live and interactive, but with great partners like , we're at the forefront and we're quite excited about it.
Kristen Martin
>> Absolutely. Well, thank you Adam so much for joining us today on theCUBE. I hear that we might get a demo with you guys later. All you out there, stay tuned. Be sure to check out Adam's segment from the big stage. It's available on thecube.net and stick around. You might get to see a demo of what they've got going on here at the booth.
Kristen Martin