Qlik Connect 2024 | theCUBE Insights

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Shelly Kramer

Tech Analyst

theCUBE Research

AI integrations and new data analytics capabilities headline Qlik Connect: Key insights from theCUBE

The artificial intelligence boom is stirring a cultural shift in solutions companies. For QlikTech International AB, that shift has birthed strategic startup acquisitions, industry partnerships and feature announcements in data analytics for AI.Data analytics for AI: Qlik Connect event recap with theCUBE’s analyst panel.“When we talk about how to accelerate AI adoption, you can’t look for an easy button,” said Shelly Kramer (pictured, middle), principal analyst at theCUBE. “There are five key steps that you have to take, and that is bringing all your data together from any source, any target. So, data integration is key. The ability to trust your data is fundamental

play_circle_outline Embracing Data as a Platform: Qlik's Achievements in Quality, Culture, Acquisitions, and Customer Satisfaction

play_circle_outline Importance of data integration, trust, access, and comprehensive analytics in AI adoption

play_circle_outline The upcoming application tsunami and the need for data-driven innovation

play_circle_outline Exploring the Uncharted Horizons: Unleashing Human-Centric AI's Untapped Potential and Transforming User Experience

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theCUBE Insights

Shelly Kramer

Tech Analyst theCUBE Research

HOST

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>> Good afternoon, Qlik community, and welcome back to wonderful Orlando, Florida. We are here coming towards the end of Qlik Connect. My name's Savannah Peterson, joined by my co-analysts, John Furrier and Shelly Kramer. Thank you both for being here today.

>> Great event.

>> Right? I feel like it's flown by, too.

>> Yeah, it's Phenomenal. And they're hitting all the right notes. Qlik has put together the puzzle pieces through acquisitions. They're obviously private equity held and are positioned. I'm really pleasantly surprised by how well it's going.

>> Yeah. And the energy, the enthusiasm, the partners are excited, the customers are excited. I don't know that I've heard that many cheers in a keynote. There were people actively whooping in the room, and I thought I was just... I don't know. It's really interesting. You can tell that the people who work at Qlik really believe in the team, and believe in the products, and believe in some of the big announcements that they made. They made seven announcements today. They've got 185 meetings going on. Two days of power packed sessions. There are over 2,100 people here, which is pretty exciting. And I will say, it's just every customer story we've had on the desk has been really pleasant. We got to meet a bunch of people roving about, and yeah, I've been impressed. So Shelly, we got your insights in the morning. What have you learned between that first session and now?

Shelly Kramer

>> Well, a couple of things, Savannah. One is that you can't fake culture.

>> Amen to that, Queen. Yes.

Shelly Kramer

>> I think that throughout the course of this event that we've seen, that culture and a passion for customer service and a passion for data quality and excellence and all of that, it just shines out, right? So you can't fake culture, and it's clear that Qlik has an amazing culture. I think the other reality here is that there's not an easy button. And when we're talking about how to accelerate AI adoption, you can't look for an easy button. It has to be, there are five key steps that you have to take, and that is bringing all your data together from any source, any target. So data integration is key. The ability to trust your data is-

>> Imperative....

Shelly Kramer

>> fundamental, right? You have to be able to explain, not just trust it inherently, but you have to explain where it came from and have quality control in place, and understand governance and lineage. That's super important. You have to be able to provide access to that trusted data for everyone in the organization that needs it. Not everyone, but everyone who needs that data. And you have to have a comprehensive set of analytics, AI powered capabilities. You need to be able to do this on structured and unstructured data. This is really a whole new level of analytics that's involved, and analytics embedded inside business.

>> It is.

Shelly Kramer

>> And last but not least, you have to take action. You have to figure out what you're going to do, and you have to automate everything you can automate. I think that, to me, understanding that this is not an easy lift, but what the team at Qlik has done is, again, 30 years in the business, they're no strangers to this. They're not a startup. So being able to work with Qlik and being able to take advantage of all of these capabilities, and then the new announcements, the AWS Alliance, Qlik answers, and the Talend Cloud solution. All of this, it's just the whole package, so it's hard not to be excited about it.

>> Yeah, I think you nailed it, and I really love that you brought up the culture piece, because that's been one of my really clear takeaways. We do a lot of shows. This is what we do all the time. We're around communities, passionate about the open source community, the developer community. I'm used to seeing people really engaged, but to really see that same spirit we see sometimes in more consumer or more collaborative traditional communities in the enterprise space, it's refreshing, honestly. It feels good. I'm sure they have a lot to be proud of. What about you, John? I know you've had some power packed panels. I was out roving. You've been sitting here. What's some of the stuff you learned today?

>> Well, I think you and Shelly just nailed the insights and some of the innovations around some of the product announcements, so great analysis, shelly. I agree with what you just said. I think obviously the key focus here is on the generative AI wave that's coming, and how Qlik is prepared for it. And to me, the insights if I peeled back the onion a little bit on some of Shelly's points is that the culture here about these executives, they've been in this for multiple decades, so this isn't like a Johnny come lately, hey, we're going to slap some generative AI on some products. They're been in the data business. And if you're in the data business, we've been covering it 14 years in theCUBE since our existence from our early days at the Hadoop days. And this industry has been grinding along, and they're doing all the heavy lifting. It's been a kind of plumbing model. Get the databases right. Unstructured data is not a new thing, but it's now high volume. So if you're in the data business, we've been grinding inch by inch, get the first down, move the chains, not a lot of movement moving the ball down the field, so to speak, as we say. But I think generative AI has brought a flashpoint in the data geek world where everything comes together, right? It's the confluence of many things going on. Innovation in cloud scale technology, the on-premise GPU market, the Custom Silicon, is going to power that next layer, which is now this data layer, which you see people's eyes get all big when they go, wow, the script has been flipped. I think you're seeing a historic moment that just gets people that are data nerds really excited. And then the next level's confidence, you're starting to see the products. The other thing that's notable with Qlik is the Kyndi acquisition. That was a cutting edge tuck in. Ryan Walsh has been on theCUBE. We've been following that company. They were way ahead of the curve on data reasons.

>> They really were.

>> They were in that class of the ChatGPTs, but they did it with data where ChatGPT was both more chatbot and user experience. So Kyndi was a nice little addition to the Qlik portfolio. They already had an opportunity, which we've been covering. They've been doing insights on data movement and the rest of the stuff that they had. So Qlik has assembled the piece parts. If you look at that, that's now the foundation for generative AI. And I'll come back down to a boring topic traditionally, but not anymore, data governance. Data governance is the hottest thing, because it's the most important requirement for data. If you want to let data be freely available, whether it's vertically integrated or horizontally scalable, you got to have governance. You got to know what it is. You got to be able to explain it. So that's the final thing. And then in summary, my personal takeaway is that the data business is looking a lot like the cloud native early days. Some of the same conversations.

>> What I was implying there, yeah.

>> Observability, lift and shift, net new capabilities. All the conversations we had about cloud native, born in the cloud, SaaS, is coming back around. Data is code. Data is supply chain.

>> They were talking about the developer experience on stage in there today, and I thought that made me smile, because we could have been at KubeCon, or CloudNativeCon, or we're here.

>> This means it's rocking and rolling in data, and it's going to be fun. I think the application tsunami is coming, and the Cambrian explosion of generative AI applications is going to be upon us. And once that's unleashed, when this infrastructure and this middle layer gets cleaned up a bit through the Qliks of the world and the Custom Silicon, I think it's going to be a generational look back, we're like, wow, five years ago. Can you imagine?

>> I agree.

>> We did things that way. And so I just think we're at the beginning of what we don't know yet. And the AI council that I interviewed, they're all working on really hardcore things like the right to adjust my algorithm. Who thinks of that? That's what councils do.

Shelly Kramer

>> Absolutely.

>> But we would've never had that conversation a couple of years ago.

>> 100%.

Shelly Kramer

>> No, I think that's great. I think the other thing, John, to play off of some of what you mentioned was that we're seeing a major platform shift. And this is what Meredith Whalen of IDC spoke about in this morning's keynote. And she was saying that, we know this to be true, data will underpin every organization. This will be your new platform. And so that data that will be input will be used to train your models. It will be a business outcome, it will deliver business outcomes. It will drive innovation. And having access to quality data that's easy to use is going to be a massive differentiator moving forward.

>> I don't think companies that don't will make it. I think beyond differentiator, I think that's going to be a bit of a cliff.

Shelly Kramer

>>

>> Yeah, to absolutely .

>> Well, Savannah, to your point, first of all, yes, on the platform shift, AI is coming. We saw that with Nvidia at GDC and every single event we've been to. But Savannah, you brought up the human aspect of it. The human-supercomputer relationship is coming. Whether you look at that as an AI system or not, the human experience is going to have to be driving everything, because the expectations of what we're going to be getting, or even how to use things in the future, can't be generated until you nail the experience. So experiences turn into expectations, expectations raising the bar. I think we haven't hit that flywheel yet, so what I'm watching right now is what do people do with this new capability? And we don't know yet.

>> We don't know.

>> And people don't know. What do I do? And we had the panel on AI council, I said, "Hey, what about the future? We can own our own data." And you know what she said? Kathy said to me, she said, "We wouldn't know what to do with it if we had it." And I'm like, "You know what? That a good point."

>> No, I think she's absolutely right.

>> What do I do with it? I think we're going to have this first generational problem set opportunity where it's like, okay, if you want your own data or gen AI, what you do with it? Is there a system around it? I think we're going to have a really interesting time, Savannah, around that human aspect that you're always looking at. I think that's a really important area, because it's like, human in a loop. What does that mean? They're going to be in the loop.

>> Agree. Yeah, well, and what can we do if we didn't have to spend time doing some of that other stuff? I think we're truly, to both your points, we're starting to think differently, and not to be an Apple ad, but there's definitely a shift in, like we were just talking with Brendan and he was talking about his kids. He's got a 17-year-old and 22-year-old, and as he said, his kids are the best judge of his keynote that he could have had, because they know as much, if not more than some of the folks in this room. And I think that's actually incredibly accurate. I'm curious. We're starting to see this year, we've been talking about it all year, especially, started talking about it doing Supercloud 5 in December, and then in January at CES, this is a year of making AI real, making some of this translate. And I felt like in the beginning of the year, it was still just really exciting smoke and mirrors, but not quite real yet. And I think here now, in the middle of the year, we're starting to get somewhere, which is exciting.

>> We'll see if Qliks numbers will Qlik up, so to speak.

>> Pardon the pun.

>> Well, I mean this is going to be what the scoreboard will tell. Will answers really connect with the customers? Will they adopt it? They have high retention rates. Savannah, you pointed out earlier, segment-

>> 93%-

>> Huge customer-

>> That is massive.

>> That's why people are cheering in the keynote.

>> Seriously. Yeah. When Miranda told me that, I was very impressed. And those are numbers that any company wants to have.

>> Every successful business. Bill Tai, one of our good friends on theCUBE, always says, he's a very seasoned venture capitalist, says every successful company has a cult following. And they do have a cult following with Qlik, because they provide value. We saw Harmon, glowing review. You couldn't ask for a better testimonial. And he was authentically sharing his story. He's a great customer.

>> The Harmon guy, I want to hire him to say yes to everything I do. His energy was just, "Yay, I'm so excited to be here!" And it's contagious, really in way in the best way. It's so nice to be in a place where people are excited, customers are excited, people are satisfied, and they're still innovating. It's nice to see that the Qlik is making those acquisitions, rolling out Gen AI products in six months. It's happening quick.

>> I got to ask you, what's the swag situation?

>> And now, we're going to do a little mini swag situation, which is fun, because we are a little pressed for time at this particular show. All right. As y'all know, I'm always looking for the most interesting swag on the floor so you can see what it's like to be here. And I'm also trying to reward those companies that get a little more creative than the others. This is one that I haven't actually seen before. This is a hot or cold pack. It's also just been soothing to play with in the bag today. But it matters that they're useful, and they're not just tchotchke sitting on the desk that we're never going to touch again. You mentioned that, well, you both actually touched on the fact that Qlik's been around for three decades, been around for 31 years. And so, one of the things that they did specifically was they brought out products that were popular in the nineties when they were founded. First time I've ever gotten a Tamagotchi on the show here, first swag, which is really fun. This was actually a crossword clue on my weekend's crossword this week weekend. And I'm excited to see one. I was actually wondering what happened to them and where they all went. On the same vein, they also have a little canister of slime. We all played with slime, made slime. I appreciate that these are University of Washington Husky colors. Thanks for going there, Qlik. I wore your colors. It's nice for you to make the slime in my colors. It was great. And then this one is actually adorable. Can't remember last time I touched a cassette tape. But this isn't just any cassette tape. This is actually... Albeit I remember how to open a cassette. This is a speaker, so you can Bluetooth in to your cassette, which feels very meta, full circle.

Shelly Kramer

>> Okay, that's darling.

>> Yeah, it is darling. You might have to get one before you go.

Shelly Kramer

>> Are you old enough to have had one of those?

>> I did have one of these, and I did have a Walkman. I actually had a mini disc player if you want to know.

>> 8-track tape.

>> Yeah, I probably spent two years filling up that mini disc.

Shelly Kramer

>> Yeah, mixtapes. They were my life.

>> We see a lot of cell phone accessories on the show floor, but not often. I haven't actually seen one of these before. Before I tell you what it is, do you have any guesses? Here, I'll set it on the ground.

Shelly Kramer

>> It is to put your phone up.

>> It is. It's a phone bean bag. Yes. So you just stick your phone right on there.

Shelly Kramer

>> I don't think I've seen those.

>> I don't think the phone has a mode where it says I'm comfortable.

>> Speaking of-

>> Emotional phones.

Shelly Kramer

>> Yeah, I like it.

>> It's got AI.

>> It's a comfortable.92 degrees here in Orlando.

Shelly Kramer

>> Okay, now it's time for the pièce de résistance that I know you're excited about.

>> Yes. Well, quite quickly before we have another one I've never seen, Assure e-services here did a dry bag, which is kind of fun. We're here in Florida. The Everglades are right there. We're near the beach. If you go to the coast, and kind of practical, to be really honest.

>> That's a very-

>> Low key dark horse in my book here.

>> That's a dark horse.

>> Dark horse.

>> I agree. That's very functional.

>> Super functional.

>> Always have it in the car. If you have a van, and you're the van life, that could be great.

>> I know. It could be in my van. And that's great. If you took a swim in the pool, you want to throw your wet clothes in there before you pack home and fly home.

>> And of course, if it gets lost, you get the color find-

>> And it's a nice size, you can easily get it home.

>> If it falls off out of the boat.

>> So the pièce de résistance.

Shelly Kramer

>> I see it

>> This is something I've never seen before in a conference center, frankly, period, probably full stop. And that is the very on brand green plaid Qlik jammies. These are full on PJ's. They want you to be embracing the future.

Shelly Kramer

>> Rest easy.

>> Good material.

>> In comfort, and to rest assured with AI.

>> Looking better at night.

>> Kind of a fun activation from them with the jams. It was cute. When I noticed that they were PJ's this morning over the swag booth, I thought, huh, that's interesting. We're going to have to learn a little bit more about that. And I will tell you, their activation to get these PJ's is they have to run around the show floor and get buttons from every single booth. And I've seen a lot of people pretty hardcore about it. I would say that Qlik is certainly-

>> It's a worthy incentive....

>> making their customers comfortable, and it is a unique piece. They're probably not going to have jammies every single year. Maybe they will. Considering they have this cult following, if you're a part of the Qlik community, they got your jammies at the 2024 show.

>> That's a designer option.

>> Right?

>> Very well done.

>> Yeah, it is.

>> Very well done. It's like DRE Sweats.

Shelly Kramer

>> I feel like you need to be wearing those on your flight.

>> Yeah, yeah, exactly.

Shelly Kramer

>> And represent.

>> Because we live on an airplane, it feels appropriate to do that. I got to ask you both, Shelly, I'm going to start with you. What's your fave of the trope today?

Shelly Kramer

>> Oh, definitely the pajamas.

>> Shelly's here for it.

Shelly Kramer

>> I had a bad experience once, quite honestly, with one of those dry bags when I was on vacation, and so I could never... I hope that they're-

>> Can't trust it....they've been improved.

Shelly Kramer

>> Can't trust that data anymore.I would be, yeah, but no. And I do like this little do hickey thing. I think that's cute. But the pajamas, they win it for me. Although this is very clever, and having been certainly old enough to have lived through these times, seriously, who doesn't want that?

>> Yeah. Oh, it's good.

>> I vote for the pajamas. For the close second, the bag. I'm very into the bag.

>> You're going to test it.

>> High quality, but it's very versatile. Versatility goes with the bag, but the pajamas hands down, wins, the pajamas. Comfortable. You wear them on a plane.

Shelly Kramer

>> John's going to wear them on the plane to New York.

>> We're from California. We wear pajamas to school. My kids go, I'm like, "Why do you love wearing pajamas to school?" "They're not pajamas. It's the fashion." I go, "All right, whatever."

>> We're learning. We're constantly learning.

>> And it's pally green, too.

Shelly Kramer

>> There we go. It is.

>> No, it's great. Qlik's got some great brand colors. I got to say, I think I like the little speaker, although I'm probably going to play with my at Tamagotchi on the plane home, so we'll see how that goes. Hopefully not to the irritation of the folks sitting next to me on the plane. This has been pretty sweet. I feel like we learned a lot. I feel like the swag is actually representative of where we're at in terms of the quality of the show. The swag is actually really high quality. Our guests have been really high quality.

Shelly Kramer

>> They put some thought into it.

>> Conversations have been super high quality. It's been absolutely fantastic. You know what else is quality? This production team back there. I just want to give you all a shout-out for doing a fantastic job on the show. Also, shout out to Craig and Miranda on the Qlik team who have done an awesome job curating and pulling together all of our guests. We loved working with you all. It's been awesome. Shelly, John, love working with both of you. And most importantly, I love hanging out and making sure that all of you feel smarter at the end of the day. We're here in Orlando, Florida. You are watching the very end of our programming for Qlik Connect. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.

theCUBE Insights

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>> Good afternoon, Qlik community, and welcome back to wonderful Orlando, Florida. We are here coming towards the end of Qlik Connect. My name's Savannah Peterson, joined by my co-analysts, John Furrier and Shelly Kramer. Thank you both for being here today.

>> Great event.

>> Right? I feel like it's flown by, too.

>> Yeah, it's Phenomenal. And they're hitting all the right notes. Qlik has put together the puzzle pieces through acquisitions. They're obviously private equity held and are positioned. I'm really pleasantly surprised by how well it's going.

>> Yeah. And the energy, the enthusiasm, the partners are excited, the customers are excited. I don't know that I've heard that many cheers in a keynote. There were people actively whooping in the room, and I thought I was just... I don't know. It's really interesting. You can tell that the people who work at Qlik really believe in the team, and believe in the products, and believe in some of the big announcements that they made. They made seven announcements today. They've got 185 meetings going on. Two days of power packed sessions. There are over 2,100 people here, which is pretty exciting. And I will say, it's just every customer story we've had on the desk has been really pleasant. We got to meet a bunch of people roving about, and yeah, I've been impressed. So Shelly, we got your insights in the morning. What have you learned between that first session and now?

Shelly Kramer

>> Well, a couple of things, Savannah. One is that you can't fake culture.

>> Amen to that, Queen. Yes.

Shelly Kramer

>> I think that throughout the course of this event that we've seen, that culture and a passion for customer service and a passion for data quality and excellence and all of that, it just shines out, right? So you can't fake culture, and it's clear that Qlik has an amazing culture. I think the other reality here is that there's not an easy button. And when we're talking about how to accelerate AI adoption, you can't look for an easy button. It has to be, there are five key steps that you have to take, and that is bringing all your data together from any source, any target. So data integration is key. The ability to trust your data is-

>> Imperative....

Shelly Kramer

>> fundamental, right? You have to be able to explain, not just trust it inherently, but you have to explain where it came from and have quality control in place, and understand governance and lineage. That's super important. You have to be able to provide access to that trusted data for everyone in the organization that needs it. Not everyone, but everyone who needs that data. And you have to have a comprehensive set of analytics, AI powered capabilities. You need to be able to do this on structured and unstructured data. This is really a whole new level of analytics that's involved, and analytics embedded inside business.

>> It is.

Shelly Kramer

>> And last but not least, you have to take action. You have to figure out what you're going to do, and you have to automate everything you can automate. I think that, to me, understanding that this is not an easy lift, but what the team at Qlik has done is, again, 30 years in the business, they're no strangers to this. They're not a startup. So being able to work with Qlik and being able to take advantage of all of these capabilities, and then the new announcements, the AWS Alliance, Qlik answers, and the Talend Cloud solution. All of this, it's just the whole package, so it's hard not to be excited about it.

>> Yeah, I think you nailed it, and I really love that you brought up the culture piece, because that's been one of my really clear takeaways. We do a lot of shows. This is what we do all the time. We're around communities, passionate about the open source community, the developer community. I'm used to seeing people really engaged, but to really see that same spirit we see sometimes in more consumer or more collaborative traditional communities in the enterprise space, it's refreshing, honestly. It feels good. I'm sure they have a lot to be proud of. What about you, John? I know you've had some power packed panels. I was out roving. You've been sitting here. What's some of the stuff you learned today?

>> Well, I think you and Shelly just nailed the insights and some of the innovations around some of the product announcements, so great analysis, shelly. I agree with what you just said. I think obviously the key focus here is on the generative AI wave that's coming, and how Qlik is prepared for it. And to me, the insights if I peeled back the onion a little bit on some of Shelly's points is that the culture here about these executives, they've been in this for multiple decades, so this isn't like a Johnny come lately, hey, we're going to slap some generative AI on some products. They're been in the data business. And if you're in the data business, we've been covering it 14 years in theCUBE since our existence from our early days at the Hadoop days. And this industry has been grinding along, and they're doing all the heavy lifting. It's been a kind of plumbing model. Get the databases right. Unstructured data is not a new thing, but it's now high volume. So if you're in the data business, we've been grinding inch by inch, get the first down, move the chains, not a lot of movement moving the ball down the field, so to speak, as we say. But I think generative AI has brought a flashpoint in the data geek world where everything comes together, right? It's the confluence of many things going on. Innovation in cloud scale technology, the on-premise GPU market, the Custom Silicon, is going to power that next layer, which is now this data layer, which you see people's eyes get all big when they go, wow, the script has been flipped. I think you're seeing a historic moment that just gets people that are data nerds really excited. And then the next level's confidence, you're starting to see the products. The other thing that's notable with Qlik is the Kyndi acquisition. That was a cutting edge tuck in. Ryan Walsh has been on theCUBE. We've been following that company. They were way ahead of the curve on data reasons.

>> They really were.

>> They were in that class of the ChatGPTs, but they did it with data where ChatGPT was both more chatbot and user experience. So Kyndi was a nice little addition to the Qlik portfolio. They already had an opportunity, which we've been covering. They've been doing insights on data movement and the rest of the stuff that they had. So Qlik has assembled the piece parts. If you look at that, that's now the foundation for generative AI. And I'll come back down to a boring topic traditionally, but not anymore, data governance. Data governance is the hottest thing, because it's the most important requirement for data. If you want to let data be freely available, whether it's vertically integrated or horizontally scalable, you got to have governance. You got to know what it is. You got to be able to explain it. So that's the final thing. And then in summary, my personal takeaway is that the data business is looking a lot like the cloud native early days. Some of the same conversations.

>> What I was implying there, yeah.

>> Observability, lift and shift, net new capabilities. All the conversations we had about cloud native, born in the cloud, SaaS, is coming back around. Data is code. Data is supply chain.

>> They were talking about the developer experience on stage in there today, and I thought that made me smile, because we could have been at KubeCon, or CloudNativeCon, or we're here.

>> This means it's rocking and rolling in data, and it's going to be fun. I think the application tsunami is coming, and the Cambrian explosion of generative AI applications is going to be upon us. And once that's unleashed, when this infrastructure and this middle layer gets cleaned up a bit through the Qliks of the world and the Custom Silicon, I think it's going to be a generational look back, we're like, wow, five years ago. Can you imagine?

>> I agree.

>> We did things that way. And so I just think we're at the beginning of what we don't know yet. And the AI council that I interviewed, they're all working on really hardcore things like the right to adjust my algorithm. Who thinks of that? That's what councils do.

Shelly Kramer

>> Absolutely.

>> But we would've never had that conversation a couple of years ago.

>> 100%.

Shelly Kramer

>> No, I think that's great. I think the other thing, John, to play off of some of what you mentioned was that we're seeing a major platform shift. And this is what Meredith Whalen of IDC spoke about in this morning's keynote. And she was saying that, we know this to be true, data will underpin every organization. This will be your new platform. And so that data that will be input will be used to train your models. It will be a business outcome, it will deliver business outcomes. It will drive innovation. And having access to quality data that's easy to use is going to be a massive differentiator moving forward.

>> I don't think companies that don't will make it. I think beyond differentiator, I think that's going to be a bit of a cliff.

Shelly Kramer

>>

>> Yeah, to absolutely .

>> Well, Savannah, to your point, first of all, yes, on the platform shift, AI is coming. We saw that with Nvidia at GDC and every single event we've been to. But Savannah, you brought up the human aspect of it. The human-supercomputer relationship is coming. Whether you look at that as an AI system or not, the human experience is going to have to be driving everything, because the expectations of what we're going to be getting, or even how to use things in the future, can't be generated until you nail the experience. So experiences turn into expectations, expectations raising the bar. I think we haven't hit that flywheel yet, so what I'm watching right now is what do people do with this new capability? And we don't know yet.

>> We don't know.

>> And people don't know. What do I do? And we had the panel on AI council, I said, "Hey, what about the future? We can own our own data." And you know what she said? Kathy said to me, she said, "We wouldn't know what to do with it if we had it." And I'm like, "You know what? That a good point."

>> No, I think she's absolutely right.

>> What do I do with it? I think we're going to have this first generational problem set opportunity where it's like, okay, if you want your own data or gen AI, what you do with it? Is there a system around it? I think we're going to have a really interesting time, Savannah, around that human aspect that you're always looking at. I think that's a really important area, because it's like, human in a loop. What does that mean? They're going to be in the loop.

>> Agree. Yeah, well, and what can we do if we didn't have to spend time doing some of that other stuff? I think we're truly, to both your points, we're starting to think differently, and not to be an Apple ad, but there's definitely a shift in, like we were just talking with Brendan and he was talking about his kids. He's got a 17-year-old and 22-year-old, and as he said, his kids are the best judge of his keynote that he could have had, because they know as much, if not more than some of the folks in this room. And I think that's actually incredibly accurate. I'm curious. We're starting to see this year, we've been talking about it all year, especially, started talking about it doing Supercloud 5 in December, and then in January at CES, this is a year of making AI real, making some of this translate. And I felt like in the beginning of the year, it was still just really exciting smoke and mirrors, but not quite real yet. And I think here now, in the middle of the year, we're starting to get somewhere, which is exciting.

>> We'll see if Qliks numbers will Qlik up, so to speak.

>> Pardon the pun.

>> Well, I mean this is going to be what the scoreboard will tell. Will answers really connect with the customers? Will they adopt it? They have high retention rates. Savannah, you pointed out earlier, segment-

>> 93%-

>> Huge customer-

>> That is massive.

>> That's why people are cheering in the keynote.

>> Seriously. Yeah. When Miranda told me that, I was very impressed. And those are numbers that any company wants to have.

>> Every successful business. Bill Tai, one of our good friends on theCUBE, always says, he's a very seasoned venture capitalist, says every successful company has a cult following. And they do have a cult following with Qlik, because they provide value. We saw Harmon, glowing review. You couldn't ask for a better testimonial. And he was authentically sharing his story. He's a great customer.

>> The Harmon guy, I want to hire him to say yes to everything I do. His energy was just, "Yay, I'm so excited to be here!" And it's contagious, really in way in the best way. It's so nice to be in a place where people are excited, customers are excited, people are satisfied, and they're still innovating. It's nice to see that the Qlik is making those acquisitions, rolling out Gen AI products in six months. It's happening quick.

>> I got to ask you, what's the swag situation?

>> And now, we're going to do a little mini swag situation, which is fun, because we are a little pressed for time at this particular show. All right. As y'all know, I'm always looking for the most interesting swag on the floor so you can see what it's like to be here. And I'm also trying to reward those companies that get a little more creative than the others. This is one that I haven't actually seen before. This is a hot or cold pack. It's also just been soothing to play with in the bag today. But it matters that they're useful, and they're not just tchotchke sitting on the desk that we're never going to touch again. You mentioned that, well, you both actually touched on the fact that Qlik's been around for three decades, been around for 31 years. And so, one of the things that they did specifically was they brought out products that were popular in the nineties when they were founded. First time I've ever gotten a Tamagotchi on the show here, first swag, which is really fun. This was actually a crossword clue on my weekend's crossword this week weekend. And I'm excited to see one. I was actually wondering what happened to them and where they all went. On the same vein, they also have a little canister of slime. We all played with slime, made slime. I appreciate that these are University of Washington Husky colors. Thanks for going there, Qlik. I wore your colors. It's nice for you to make the slime in my colors. It was great. And then this one is actually adorable. Can't remember last time I touched a cassette tape. But this isn't just any cassette tape. This is actually... Albeit I remember how to open a cassette. This is a speaker, so you can Bluetooth in to your cassette, which feels very meta, full circle.

Shelly Kramer

>> Okay, that's darling.

>> Yeah, it is darling. You might have to get one before you go.

Shelly Kramer

>> Are you old enough to have had one of those?

>> I did have one of these, and I did have a Walkman. I actually had a mini disc player if you want to know.

>> 8-track tape.

>> Yeah, I probably spent two years filling up that mini disc.

Shelly Kramer

>> Yeah, mixtapes. They were my life.

>> We see a lot of cell phone accessories on the show floor, but not often. I haven't actually seen one of these before. Before I tell you what it is, do you have any guesses? Here, I'll set it on the ground.

Shelly Kramer

>> It is to put your phone up.

>> It is. It's a phone bean bag. Yes. So you just stick your phone right on there.

Shelly Kramer

>> I don't think I've seen those.

>> I don't think the phone has a mode where it says I'm comfortable.

>> Speaking of-

>> Emotional phones.

Shelly Kramer

>> Yeah, I like it.

>> It's got AI.

>> It's a comfortable.92 degrees here in Orlando.

Shelly Kramer

>> Okay, now it's time for the pièce de résistance that I know you're excited about.

>> Yes. Well, quite quickly before we have another one I've never seen, Assure e-services here did a dry bag, which is kind of fun. We're here in Florida. The Everglades are right there. We're near the beach. If you go to the coast, and kind of practical, to be really honest.

>> That's a very-

>> Low key dark horse in my book here.

>> That's a dark horse.

>> Dark horse.

>> I agree. That's very functional.

>> Super functional.

>> Always have it in the car. If you have a van, and you're the van life, that could be great.

>> I know. It could be in my van. And that's great. If you took a swim in the pool, you want to throw your wet clothes in there before you pack home and fly home.

>> And of course, if it gets lost, you get the color find-

>> And it's a nice size, you can easily get it home.

>> If it falls off out of the boat.

>> So the pièce de résistance.

Shelly Kramer

>> I see it

>> This is something I've never seen before in a conference center, frankly, period, probably full stop. And that is the very on brand green plaid Qlik jammies. These are full on PJ's. They want you to be embracing the future.

Shelly Kramer

>> Rest easy.

>> Good material.

>> In comfort, and to rest assured with AI.

>> Looking better at night.

>> Kind of a fun activation from them with the jams. It was cute. When I noticed that they were PJ's this morning over the swag booth, I thought, huh, that's interesting. We're going to have to learn a little bit more about that. And I will tell you, their activation to get these PJ's is they have to run around the show floor and get buttons from every single booth. And I've seen a lot of people pretty hardcore about it. I would say that Qlik is certainly-

>> It's a worthy incentive....

>> making their customers comfortable, and it is a unique piece. They're probably not going to have jammies every single year. Maybe they will. Considering they have this cult following, if you're a part of the Qlik community, they got your jammies at the 2024 show.

>> That's a designer option.

>> Right?

>> Very well done.

>> Yeah, it is.

>> Very well done. It's like DRE Sweats.

Shelly Kramer

>> I feel like you need to be wearing those on your flight.

>> Yeah, yeah, exactly.

Shelly Kramer

>> And represent.

>> Because we live on an airplane, it feels appropriate to do that. I got to ask you both, Shelly, I'm going to start with you. What's your fave of the trope today?

Shelly Kramer

>> Oh, definitely the pajamas.

>> Shelly's here for it.

Shelly Kramer

>> I had a bad experience once, quite honestly, with one of those dry bags when I was on vacation, and so I could never... I hope that they're-

>> Can't trust it....they've been improved.

Shelly Kramer

>> Can't trust that data anymore.I would be, yeah, but no. And I do like this little do hickey thing. I think that's cute. But the pajamas, they win it for me. Although this is very clever, and having been certainly old enough to have lived through these times, seriously, who doesn't want that?

>> Yeah. Oh, it's good.

>> I vote for the pajamas. For the close second, the bag. I'm very into the bag.

>> You're going to test it.

>> High quality, but it's very versatile. Versatility goes with the bag, but the pajamas hands down, wins, the pajamas. Comfortable. You wear them on a plane.

Shelly Kramer

>> John's going to wear them on the plane to New York.

>> We're from California. We wear pajamas to school. My kids go, I'm like, "Why do you love wearing pajamas to school?" "They're not pajamas. It's the fashion." I go, "All right, whatever."

>> We're learning. We're constantly learning.

>> And it's pally green, too.

Shelly Kramer

>> There we go. It is.

>> No, it's great. Qlik's got some great brand colors. I got to say, I think I like the little speaker, although I'm probably going to play with my at Tamagotchi on the plane home, so we'll see how that goes. Hopefully not to the irritation of the folks sitting next to me on the plane. This has been pretty sweet. I feel like we learned a lot. I feel like the swag is actually representative of where we're at in terms of the quality of the show. The swag is actually really high quality. Our guests have been really high quality.

Shelly Kramer

>> They put some thought into it.

>> Conversations have been super high quality. It's been absolutely fantastic. You know what else is quality? This production team back there. I just want to give you all a shout-out for doing a fantastic job on the show. Also, shout out to Craig and Miranda on the Qlik team who have done an awesome job curating and pulling together all of our guests. We loved working with you all. It's been awesome. Shelly, John, love working with both of you. And most importantly, I love hanging out and making sure that all of you feel smarter at the end of the day. We're here in Orlando, Florida. You are watching the very end of our programming for Qlik Connect. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.