Qlik Connect 2024 | David Zember | Qlik

theCUBE.net

Clips
News
More from Qlik Connect 2024

Navigating AI adoption: Insights on strategic partnerships and business innovation

Recent industry insights highlight the transformative potential of artificial intelligence, the importance of strategic alliances in technology, and the growing emphasis on sustainability.The importance of strategic alliances and the growing emphasis on sustainability are also key focal points. Companies are discovering the necessity of adapting to new technologies while maintaining robust security and governance frameworks, according to David Zember (pictured), senior vice president of worldwide channels and alliances at QlikTech International AB.QlikTech’s David Zember talks with theCUBE about strategic alliances in technology.“I love Qlik Answers

play_circle_outline Good vibes and positive energy at the event

play_circle_outline The Significance of the Global Community and Plug-in: Qlik Answers Acquisition and SCA Announcement with Amazon

play_circle_outline The potential for growth and innovation in the Qlik ecosystem and routes to market.

Info

David Zember | Qlik

search

>> Good evening AI fans and welcome back to Orlando, Florida. We are here on the back end of our Qlik Connect programming. My name is Savannah Peterson. Very delighted to be here, joined by Shelly Kramer this evening. Shelly, what a fun day we've had?

Shelly Kramer

>> An amazing day. Absolutely. So glad to be here.

>> Me too. And you just had a wonderful lineup of insights from your day, but my favorite thing that you have said today was that, "You can't fake culture." And you nailed it. It really is just oozing with good vibes here. And speaking of good vibes, we've got David joining us. He's like the king of good vibes at Qlik on the alliances side. Thank you for taking the time to hang out with us today. We appreciate that.

>> I appreciate the invite.

>> Yeah.

>> It's exciting.

>> What is it like for you to be in a room full of all your friends, all your people, all your strategic alliances?

>> Well, it's good to see a lot of the people that we don't get to see often, and so particularly this year, really happy with the turnout from around the world. So our partners and our partner managers and alliance managers from around the world are here. We had great response to the show from AsiaPac, especially over 50 partners from AsiaPac alone are here from Australia and Japan especially. So we're just really excited to see everybody. There's a lot of good energy and you can't beat that.

>> Nope.

>> That's much better than a Zoom.

Shelly Kramer

>> Yeah, absolutely.

>> Oh gosh.

>> Yeah.

>> Is this the first Qlik Connect since the pandemic?

>> No, we had Qlik World last year. Yeah, Qlik World last year, and it was good too. It's Las Vegas last year, but it was good. But this year's better. This year's even better.

>> It was so fun. I got to interview a bunch of the customers today and the joy and the decision to come and coming from Ireland, Brazil from all over the world. You've got all your people here right now.

Shelly Kramer

>> Yeah, we do. We do.

>> Which is really indicative of how important it's for that worldwide community to plug in. Qlik had a lot of announcements this morning. I'm curious if you have a favorite.

>> Yeah, I love the Qlik Answers.

>> Yeah.

>> I love Qlik Answers. That acquisition for us checked a lot of boxes, and I think it will be a game changer for our customers and partners. It puts us in a great spot with our tech alliances. It's a great play in the ecosystem, so I love that one. I love all of them, but I love the Qlik Answers. And of course, announcing the SCA with Amazon was a big honor to announce the SCA.

Shelly Kramer

>> Well, and I think I want to dive in a little bit to Qlik Answers because we haven't covered it in great depth. But to me what's so exciting about that is as a user being able to seamlessly ask questions of your data and be able to get those insights, I think that is just a game changer in really such a big way. And I think that's significant. But you get that and then you get the security and the governance, which we've already talked about is such a table stakes thing today. So I think that that to me is what makes Answers just so attractive. And I love the Talend Cloud Solution, and I love the announcement about the alliance with AWS, which we're going to talk about further. But I am so psyched about Qlik Answers. I think that's-

>> Yeah, I'm excited to see what sort of innovation our partners and customers do around things like Qlik Answers. I don't think we know yet what sort of innovation we'll see from that, but I'm excited to see that. Yeah.

>> So yeah, I am too. And I think anything's possible, quite frankly right now. You work across the organization with partners with a whole bunch of people to help folks figure out how they're going to approach their AI challenge. I can imagine you're having some pretty interesting conversations, people probably all over the spectrum in terms of very excited, maybe a little overwhelmed and nervous. What are some of the trends you're seeing and how do you guide people through that process?

>> Yeah, yeah. I think the range of expertise in our partner alliances community is sort of wide. We've got people who've lived comfortably sort of in the analytics world with business intelligence behind and visualization. And so asking them to adopt and to be comfortable in an AI world, it's going to be a little bit out of their comfort zone. But I think the enablement team, the learning and learning management system upgrades and refresh that we're going to do is going to help people. They'll have little bite-sized nuggets of learning they can do that will help them get a little more comfortable. And I think the more projects that are done, the more experiments that we're able to do, those will give people a chance to get more comfortable in a world of AI and experimentation. And I think over time we will see a lot of people a lot more comfortable in that space. But Mike said it in the keynote. "You can ruin your business if you get this wrong. But if you move too slow, you'll be left out." So you do have to find that the middle there is the best for you and make sure the customer's in the middle of that conversation.

Shelly Kramer

>> One of the things that I think really helps with that, and one of my favorite parts of any keynote Mike talked about just a few customer use cases. And one of the things that really impressed me was he was talking about Urban Outfitters, and he was talking about how when you're talking about generally speaking, pretty young salespeople, clerks and stuff like that, who are... I don't know what we call them today, working at retail, but it's like having that access at their fingertips to real-time data is really changing the playing field in the retail space. And I think that what Mike shared was that 650 plus Urban Outfitters locations are using this. I think that when we look at things like he shared the customer use case of Veil, and when you can see things like 600 millions in savings attributed to the use of Qlik. Hi.

>> Yeah, really.

>> I'd like to save $600 million. Works for me.

Shelly Kramer

>> You know, it works.

>> It's still money.

Shelly Kramer

>> And lastly, he mentioned Penske, and they prevented over 90,000 trucks from failing on the road last year. So when you hear those as a potential customer and you're trying to get arms around your own data management and AI and everything else, and we just talked about you're a little scared, you know, can't do this, but you don't quite know where to start and that sort of thing. But when you hear things like this, it's like, wait a minute, these are problems we need to solve for too. And I think that's sort of where you have a light bulb moment and you think, okay, this makes sense. And it takes the concept of data management, analytics, AI, AI power, data and analytics and all that. It makes it a little less scary.

>> When you think about those three use cases, they run the gamut, right? You've got data democratization with potentially teenagers running stores. You've got IOT and device data, and with trucks, you've got all that in the middle with supply chain and logistics. And I think it sort of speaks to the power of the platform to really look at any sort of use. And there's hundreds of examples like this that don't make it onto the stage. And so I think that's sort of the beauty of the platform approach. Is you can really approach any data and analytics problem and you've got an opportunity to go and solve that with a Qlik platform. And that's really powerful.

>> It is absolutely powerful. I want to shift gears a little bit for a second. You mentioned with a nice smile on your face as we sat down, that you just became the grandfather to three grand babies.

>> I am.

>> To triplets.

Shelly Kramer

>> To triplets.

>> Yes. Congratulations again.

>> Thank you.

>> That is so exciting. Let's look at them 25 years from now, those beautiful little triplets. What do you hope the solutions and things that we're doing today are building for their future?

>> Oh, wow, man. I hope it's a safe place to live and grow up. You know what I mean? I hope it's safe for them.

Shelly Kramer

>> You know what? I'm going to help you out and say that what Qlik is able to do on the sustainability front, by the way, sustainability is right here behind us, but you have just formed an alliance, climate change-focused alliance, that is a global initiative that's helping monitor and spur adoption of all climate change things and climate technology. So that should have an outside impact on all our kids.

>> I think there's so many... We talk about being true believers in data, that data can help solve problems. And when we say that sometimes maybe we think it's a throwaway comment. But there are such great, big problems to solve and we can solve those with data and with insights. And so, I guess to answer the question, I don't know. I hope it's a safe place. I hope we can solve some of these big challenges, geopolitical and otherwise and whatever. So yeah, I'm excited about it. I'm not fearful at all.

>> No. What would you encourage... Let's just talk about that for a second. What would you encourage folks who are a little scared right now? What's your advice to them?

>> Learn, be curious, dig into the technology a little bit. Now you talking about parenting or technology?

>> I could be talking about however you want to answer that question too.

>> The answer is the same.

>> That's why I didn't clarify anything when I threw that back to you. Could go any direction.

>> That's funny. No, I think whether you're a parent or a technology person, I think being curious and learning will help demystify-

Shelly Kramer

>> Absolute....

>> and remove some of that fear about things. And all of us are afraid of the things we don't know about.

Shelly Kramer

>> I have a twin high school seniors just graduated heading off to college in the fall.

>> Congratulations to them.

Shelly Kramer

>> And one of the things that I tell them all the time is always be curious and embrace continuous learning. Because I think that no matter what career path you have ahead of you, those are the things that cannot not only set you on the path to success, but really help you get the most value out of your career, out of your work life, all of that sort of thing.

>> That's right. Yeah. One club learning.

Shelly Kramer

>> So I gave a question. Is Pat the father of the triplets?

>> No, that's Christian. Christian is the firstborn.

Shelly Kramer

>> Okay. Well, I'm just asking because I happen to be stalking you on LinkedIn and I saw you have an amazing son named Pat who's looking for a job in sales. And I'm just going to give him a shout-out and say, "Hey, if you need a great sales rep, you should really check out Pat Zemmer."

>> Like I said, if you want somebody who's not fun, he's not the one.

Shelly Kramer

>> There you go.

>> There you go.

Shelly Kramer

>> There you go. You did say that in your post.

>> Yeah, exactly.

Shelly Kramer

>> I like it.

>> Yeah, he's great. I love him.

>> Well, and you actually, speaking of sales people, you said that AI is never going to replace salespeople.

>> I did say that.

>> Tell me why you think that?

Shelly Kramer

>> Well, successful sales people are relationship people, and it's so important to build a high trust relationship with your customers. And whether you're a customer is a partner and their customer is the customer, or your customer is a sell direct to somebody, an enterprise or whatever. I think that high trust relationship, I don't think you can replace that with AI.

Shelly Kramer

>> I agree.

>> I think AI will help, will augment some things and will make us more productive. Maybe it already is. But I think when people want to make big decisions and buy things that matter, I think they'll always want to trusted someone that they trust to help them through that process.

Shelly Kramer

>> I agree.

>> I think you're absolutely... I mean, word of mouth always been the best marketing. I think it's still going to keep you in the best marketing.

>> No doubt.

>> I love that. As an example, I try and think of examples of professions that aren't going to go anywhere all the time. And I don't think AI's taking our jobs, I think it's just going to make them suck less. I think it's going to create a lot of jobs, which is going to be-

>> I think it will too....

>> fantastic. But I do like Salesperson is one of them. I hadn't thought about that one as a grid.

>> Songwriter, salesperson, whatever.

>> Same skillset. I mean, it's making a melody out of something.

>> That's right.

>> So yeah, I could go down that analogy rabbit hole a lot. Okay. So what's next for you and the alliances, the partnership side of things, as you all ramp up with Gen AI and everything else? Where are you going?

>> We've got a lot of enablement that we need to do with our partners. So we'll work over the next quarter or so to get people ramped up on the new solutions and the pricing and packaging and all those sorts of things. And so we've got a lot of work ahead of us there. We're always recruiting a few new partners here and there where we need them to help grow the business. And then I think on the technology alliances side, we maybe we'll see a few new members of the technology alliances as we expand the ecosystem around Gen AI. So I'm excited about what that might bring. And of course the relationship with Amazon, with SCA, it's necessarily going to create some opportunities for us to lean in with AWS and work better and work alongside of them and their sellers and their ecosystem.

Shelly Kramer

>> I'm excited about the AWS collaboration really, because it will support the AI app development so much. And so it's really has to be tremendous news for the developer community. And I think that we've had lots of great news that benefits customers, but looking at this, I see great, great handout to the developer community and that's what we need. That's what drives innovation and forward progress and all of that. And I know that you've got 7,000 existing customers who are going to be able to reap the benefits of this via the Qlik Cloud and this solution with AWS so that's exciting.

>> Yeah, that's just today. I mean, that's a snapshot in time. And I heard somebody, even a very large customer was asking their AWS rep about the SCA. And so maybe 7,001 today, I don't know. Who knows?

Shelly Kramer

>> I like it.

>> Or 5 or 10.

Shelly Kramer

>> Or 5 or 10, whatever. So it's just the tip of the iceberg I think for us, for our SaaS offering. And bigger days ahead for us on that side of things. So we're excited about that.

Shelly Kramer

>> Yeah.

>> Oh yeah. Very excited.

Shelly Kramer

>> Everybody wants faster time to value.

>> Big time.

Shelly Kramer

>> Everybody wants quicker innovation. It's exciting.

>> Yeah. Well, and Qlik is definitely the partner. If we've learned anything this week, Qlik is definitely the partner. David, this has been just an absolute joy.

>> For me too.

>> I got one final question for you. And we're going to play this back before next year to see if it came true.

>> Okay.

>> What do you hope to be able to say sitting next to me just a year from now that you can't quite say yet?

>> Oh wow. I don't know. That's a good question.

>> That's why we save it for the end. When you think you're off the hook and I'm giving you the closing swan song music and you just come right into it.

>> Yeah, I know. You set me up. You set me up.

>> No, in a great way though. It could be anything. It could be any part of what you're up to. Yeah.

>> I'd love to see a real pivot in our ecosystem approach to things, where we see maybe a double of our cloud business with our partners in ecosystem, where they're starting to really... Where they're able to reap the benefit of the new offerings and really innovate around them. And our routes to market, whether it's with the OEM team, with our ISV segment, where we're embedding our technology, our Qlik partners. There's so many routes to market and sometimes we don't look at them that way. Sometimes we look at them in their own silos, but when you get them together and they're able to work together, I think there's a big opportunity there. I'd love to see us even get a double out of some of that in terms of the way we think about our business. So maybe that'd be a good goal for next year.

>> I like that. I think you just set that goal, and we'll check in with you a year from now and figure out how it was going.

>> All right. Very good.

>> Maybe even in triple that point or something. Who knows? You never know.

Shelly Kramer

>> Maybe a triple. That's right. Well, the theme of the day is triplets.

Shelly Kramer

>> I mean, it only makes sense, it's only fair given your situation.

>> Yeah, that's right. That's right. I love it.

>> Well, David, thank you so much. This has been awesome. And thank you Shelly for a fantastic conversation as always. And thank all of you fabulous folks for tuning in wherever you might be on this beautiful rock. We're here in Orlando, Florida on the very end of Qlik Connect. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.

David Zember | Qlik

search

>> Good evening AI fans and welcome back to Orlando, Florida. We are here on the back end of our Qlik Connect programming. My name is Savannah Peterson. Very delighted to be here, joined by Shelly Kramer this evening. Shelly, what a fun day we've had?

Shelly Kramer

>> An amazing day. Absolutely. So glad to be here.

>> Me too. And you just had a wonderful lineup of insights from your day, but my favorite thing that you have said today was that, "You can't fake culture." And you nailed it. It really is just oozing with good vibes here. And speaking of good vibes, we've got David joining us. He's like the king of good vibes at Qlik on the alliances side. Thank you for taking the time to hang out with us today. We appreciate that.

>> I appreciate the invite.

>> Yeah.

>> It's exciting.

>> What is it like for you to be in a room full of all your friends, all your people, all your strategic alliances?

>> Well, it's good to see a lot of the people that we don't get to see often, and so particularly this year, really happy with the turnout from around the world. So our partners and our partner managers and alliance managers from around the world are here. We had great response to the show from AsiaPac, especially over 50 partners from AsiaPac alone are here from Australia and Japan especially. So we're just really excited to see everybody. There's a lot of good energy and you can't beat that.

>> Nope.

>> That's much better than a Zoom.

Shelly Kramer

>> Yeah, absolutely.

>> Oh gosh.

>> Yeah.

>> Is this the first Qlik Connect since the pandemic?

>> No, we had Qlik World last year. Yeah, Qlik World last year, and it was good too. It's Las Vegas last year, but it was good. But this year's better. This year's even better.

>> It was so fun. I got to interview a bunch of the customers today and the joy and the decision to come and coming from Ireland, Brazil from all over the world. You've got all your people here right now.

Shelly Kramer

>> Yeah, we do. We do.

>> Which is really indicative of how important it's for that worldwide community to plug in. Qlik had a lot of announcements this morning. I'm curious if you have a favorite.

>> Yeah, I love the Qlik Answers.

>> Yeah.

>> I love Qlik Answers. That acquisition for us checked a lot of boxes, and I think it will be a game changer for our customers and partners. It puts us in a great spot with our tech alliances. It's a great play in the ecosystem, so I love that one. I love all of them, but I love the Qlik Answers. And of course, announcing the SCA with Amazon was a big honor to announce the SCA.

Shelly Kramer

>> Well, and I think I want to dive in a little bit to Qlik Answers because we haven't covered it in great depth. But to me what's so exciting about that is as a user being able to seamlessly ask questions of your data and be able to get those insights, I think that is just a game changer in really such a big way. And I think that's significant. But you get that and then you get the security and the governance, which we've already talked about is such a table stakes thing today. So I think that that to me is what makes Answers just so attractive. And I love the Talend Cloud Solution, and I love the announcement about the alliance with AWS, which we're going to talk about further. But I am so psyched about Qlik Answers. I think that's-

>> Yeah, I'm excited to see what sort of innovation our partners and customers do around things like Qlik Answers. I don't think we know yet what sort of innovation we'll see from that, but I'm excited to see that. Yeah.

>> So yeah, I am too. And I think anything's possible, quite frankly right now. You work across the organization with partners with a whole bunch of people to help folks figure out how they're going to approach their AI challenge. I can imagine you're having some pretty interesting conversations, people probably all over the spectrum in terms of very excited, maybe a little overwhelmed and nervous. What are some of the trends you're seeing and how do you guide people through that process?

>> Yeah, yeah. I think the range of expertise in our partner alliances community is sort of wide. We've got people who've lived comfortably sort of in the analytics world with business intelligence behind and visualization. And so asking them to adopt and to be comfortable in an AI world, it's going to be a little bit out of their comfort zone. But I think the enablement team, the learning and learning management system upgrades and refresh that we're going to do is going to help people. They'll have little bite-sized nuggets of learning they can do that will help them get a little more comfortable. And I think the more projects that are done, the more experiments that we're able to do, those will give people a chance to get more comfortable in a world of AI and experimentation. And I think over time we will see a lot of people a lot more comfortable in that space. But Mike said it in the keynote. "You can ruin your business if you get this wrong. But if you move too slow, you'll be left out." So you do have to find that the middle there is the best for you and make sure the customer's in the middle of that conversation.

Shelly Kramer

>> One of the things that I think really helps with that, and one of my favorite parts of any keynote Mike talked about just a few customer use cases. And one of the things that really impressed me was he was talking about Urban Outfitters, and he was talking about how when you're talking about generally speaking, pretty young salespeople, clerks and stuff like that, who are... I don't know what we call them today, working at retail, but it's like having that access at their fingertips to real-time data is really changing the playing field in the retail space. And I think that what Mike shared was that 650 plus Urban Outfitters locations are using this. I think that when we look at things like he shared the customer use case of Veil, and when you can see things like 600 millions in savings attributed to the use of Qlik. Hi.

>> Yeah, really.

>> I'd like to save $600 million. Works for me.

Shelly Kramer

>> You know, it works.

>> It's still money.

Shelly Kramer

>> And lastly, he mentioned Penske, and they prevented over 90,000 trucks from failing on the road last year. So when you hear those as a potential customer and you're trying to get arms around your own data management and AI and everything else, and we just talked about you're a little scared, you know, can't do this, but you don't quite know where to start and that sort of thing. But when you hear things like this, it's like, wait a minute, these are problems we need to solve for too. And I think that's sort of where you have a light bulb moment and you think, okay, this makes sense. And it takes the concept of data management, analytics, AI, AI power, data and analytics and all that. It makes it a little less scary.

>> When you think about those three use cases, they run the gamut, right? You've got data democratization with potentially teenagers running stores. You've got IOT and device data, and with trucks, you've got all that in the middle with supply chain and logistics. And I think it sort of speaks to the power of the platform to really look at any sort of use. And there's hundreds of examples like this that don't make it onto the stage. And so I think that's sort of the beauty of the platform approach. Is you can really approach any data and analytics problem and you've got an opportunity to go and solve that with a Qlik platform. And that's really powerful.

>> It is absolutely powerful. I want to shift gears a little bit for a second. You mentioned with a nice smile on your face as we sat down, that you just became the grandfather to three grand babies.

>> I am.

>> To triplets.

Shelly Kramer

>> To triplets.

>> Yes. Congratulations again.

>> Thank you.

>> That is so exciting. Let's look at them 25 years from now, those beautiful little triplets. What do you hope the solutions and things that we're doing today are building for their future?

>> Oh, wow, man. I hope it's a safe place to live and grow up. You know what I mean? I hope it's safe for them.

Shelly Kramer

>> You know what? I'm going to help you out and say that what Qlik is able to do on the sustainability front, by the way, sustainability is right here behind us, but you have just formed an alliance, climate change-focused alliance, that is a global initiative that's helping monitor and spur adoption of all climate change things and climate technology. So that should have an outside impact on all our kids.

>> I think there's so many... We talk about being true believers in data, that data can help solve problems. And when we say that sometimes maybe we think it's a throwaway comment. But there are such great, big problems to solve and we can solve those with data and with insights. And so, I guess to answer the question, I don't know. I hope it's a safe place. I hope we can solve some of these big challenges, geopolitical and otherwise and whatever. So yeah, I'm excited about it. I'm not fearful at all.

>> No. What would you encourage... Let's just talk about that for a second. What would you encourage folks who are a little scared right now? What's your advice to them?

>> Learn, be curious, dig into the technology a little bit. Now you talking about parenting or technology?

>> I could be talking about however you want to answer that question too.

>> The answer is the same.

>> That's why I didn't clarify anything when I threw that back to you. Could go any direction.

>> That's funny. No, I think whether you're a parent or a technology person, I think being curious and learning will help demystify-

Shelly Kramer

>> Absolute....

>> and remove some of that fear about things. And all of us are afraid of the things we don't know about.

Shelly Kramer

>> I have a twin high school seniors just graduated heading off to college in the fall.

>> Congratulations to them.

Shelly Kramer

>> And one of the things that I tell them all the time is always be curious and embrace continuous learning. Because I think that no matter what career path you have ahead of you, those are the things that cannot not only set you on the path to success, but really help you get the most value out of your career, out of your work life, all of that sort of thing.

>> That's right. Yeah. One club learning.

Shelly Kramer

>> So I gave a question. Is Pat the father of the triplets?

>> No, that's Christian. Christian is the firstborn.

Shelly Kramer

>> Okay. Well, I'm just asking because I happen to be stalking you on LinkedIn and I saw you have an amazing son named Pat who's looking for a job in sales. And I'm just going to give him a shout-out and say, "Hey, if you need a great sales rep, you should really check out Pat Zemmer."

>> Like I said, if you want somebody who's not fun, he's not the one.

Shelly Kramer

>> There you go.

>> There you go.

Shelly Kramer

>> There you go. You did say that in your post.

>> Yeah, exactly.

Shelly Kramer

>> I like it.

>> Yeah, he's great. I love him.

>> Well, and you actually, speaking of sales people, you said that AI is never going to replace salespeople.

>> I did say that.

>> Tell me why you think that?

Shelly Kramer

>> Well, successful sales people are relationship people, and it's so important to build a high trust relationship with your customers. And whether you're a customer is a partner and their customer is the customer, or your customer is a sell direct to somebody, an enterprise or whatever. I think that high trust relationship, I don't think you can replace that with AI.

Shelly Kramer

>> I agree.

>> I think AI will help, will augment some things and will make us more productive. Maybe it already is. But I think when people want to make big decisions and buy things that matter, I think they'll always want to trusted someone that they trust to help them through that process.

Shelly Kramer

>> I agree.

>> I think you're absolutely... I mean, word of mouth always been the best marketing. I think it's still going to keep you in the best marketing.

>> No doubt.

>> I love that. As an example, I try and think of examples of professions that aren't going to go anywhere all the time. And I don't think AI's taking our jobs, I think it's just going to make them suck less. I think it's going to create a lot of jobs, which is going to be-

>> I think it will too....

>> fantastic. But I do like Salesperson is one of them. I hadn't thought about that one as a grid.

>> Songwriter, salesperson, whatever.

>> Same skillset. I mean, it's making a melody out of something.

>> That's right.

>> So yeah, I could go down that analogy rabbit hole a lot. Okay. So what's next for you and the alliances, the partnership side of things, as you all ramp up with Gen AI and everything else? Where are you going?

>> We've got a lot of enablement that we need to do with our partners. So we'll work over the next quarter or so to get people ramped up on the new solutions and the pricing and packaging and all those sorts of things. And so we've got a lot of work ahead of us there. We're always recruiting a few new partners here and there where we need them to help grow the business. And then I think on the technology alliances side, we maybe we'll see a few new members of the technology alliances as we expand the ecosystem around Gen AI. So I'm excited about what that might bring. And of course the relationship with Amazon, with SCA, it's necessarily going to create some opportunities for us to lean in with AWS and work better and work alongside of them and their sellers and their ecosystem.

Shelly Kramer

>> I'm excited about the AWS collaboration really, because it will support the AI app development so much. And so it's really has to be tremendous news for the developer community. And I think that we've had lots of great news that benefits customers, but looking at this, I see great, great handout to the developer community and that's what we need. That's what drives innovation and forward progress and all of that. And I know that you've got 7,000 existing customers who are going to be able to reap the benefits of this via the Qlik Cloud and this solution with AWS so that's exciting.

>> Yeah, that's just today. I mean, that's a snapshot in time. And I heard somebody, even a very large customer was asking their AWS rep about the SCA. And so maybe 7,001 today, I don't know. Who knows?

Shelly Kramer

>> I like it.

>> Or 5 or 10.

Shelly Kramer

>> Or 5 or 10, whatever. So it's just the tip of the iceberg I think for us, for our SaaS offering. And bigger days ahead for us on that side of things. So we're excited about that.

Shelly Kramer

>> Yeah.

>> Oh yeah. Very excited.

Shelly Kramer

>> Everybody wants faster time to value.

>> Big time.

Shelly Kramer

>> Everybody wants quicker innovation. It's exciting.

>> Yeah. Well, and Qlik is definitely the partner. If we've learned anything this week, Qlik is definitely the partner. David, this has been just an absolute joy.

>> For me too.

>> I got one final question for you. And we're going to play this back before next year to see if it came true.

>> Okay.

>> What do you hope to be able to say sitting next to me just a year from now that you can't quite say yet?

>> Oh wow. I don't know. That's a good question.

>> That's why we save it for the end. When you think you're off the hook and I'm giving you the closing swan song music and you just come right into it.

>> Yeah, I know. You set me up. You set me up.

>> No, in a great way though. It could be anything. It could be any part of what you're up to. Yeah.

>> I'd love to see a real pivot in our ecosystem approach to things, where we see maybe a double of our cloud business with our partners in ecosystem, where they're starting to really... Where they're able to reap the benefit of the new offerings and really innovate around them. And our routes to market, whether it's with the OEM team, with our ISV segment, where we're embedding our technology, our Qlik partners. There's so many routes to market and sometimes we don't look at them that way. Sometimes we look at them in their own silos, but when you get them together and they're able to work together, I think there's a big opportunity there. I'd love to see us even get a double out of some of that in terms of the way we think about our business. So maybe that'd be a good goal for next year.

>> I like that. I think you just set that goal, and we'll check in with you a year from now and figure out how it was going.

>> All right. Very good.

>> Maybe even in triple that point or something. Who knows? You never know.

Shelly Kramer

>> Maybe a triple. That's right. Well, the theme of the day is triplets.

Shelly Kramer

>> I mean, it only makes sense, it's only fair given your situation.

>> Yeah, that's right. That's right. I love it.

>> Well, David, thank you so much. This has been awesome. And thank you Shelly for a fantastic conversation as always. And thank all of you fabulous folks for tuning in wherever you might be on this beautiful rock. We're here in Orlando, Florida on the very end of Qlik Connect. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.